Operator Finance Intern Han Shasha/Wen
Recently, Dongfeng Citroen Versailles C5 X once again appeared in the booth of the 17th TEDA Forum, after the appearance of this model at the Chengdu Auto Show, which has caused fierce discussion in the market, and the current model has also become the main model of Citroën in China. The main trader behind this model is Qu Hongyu, vice president of marketing of Dongfeng Citroen.
Speaking of Qu Hongyu, he is an old Dongfeng Citroen, and he has been serving in the communication and marketing mouth, and belongs to a marketing general who is hand-picked within the enterprise.
But he is a relatively low-key, belongs to the practical figure, before rarely saw him active in front of the media camera, according to public information, in 2020, he is also dongfeng Citroen public relations communication director, is now the vice president of marketing.
In fact, since the peak of annual sales of 320,000 vehicles in early 2015, Citroën's performance in the Chinese market has not been satisfactory, and in 2019, Dongfeng Citroen's annual sales volume is only 131 units, and sales can even be described as dismal.
Dongfeng Citroen belongs to the DPCA, coinciding with the time when the sales volume of the entire group of DPCA automobile was not particularly good, when the new general manager of DPCA Chen Bin also set off a personnel adjustment within the entire group, Dongfeng Citroen's former general manager Ren Guang was transferred to Dongfeng Hongtai as vice president, and Mao Chuangxin was promoted from the senior director of sales of the sales branch of dongfeng Citroën brand department to the general manager of Dongfeng Citroën.
So Qu Hongyu, who was now the vice president of marketing of Dongfeng Citroen, was working with Mao Chuangxin, and Mao Chuangxin also belonged to the internal promotion, and he was also quite familiar with Dongfeng Citroen's products and operations, so these two people took the helm of a trader, and only then did we have the "new image" of Dongfeng Citroen that we see now.
The Versailles C5 X, which Qu Hongyu is responsible for, is the first model of Dongfeng Citroen's "Yuan" plan, and it is understood that the number of reservations has exceeded 6,000 units.
Qu Hongyu believes that in the first 20 years of the Chinese market, Citroën has done a lot of popular and localized models, which has left a safe and solid reputation in people's hearts, and next, the Citroën brand needs to present the fashion-leading, vibrant, comfortable and comfortable side to consumers to win the favor of young audiences.
Therefore, there is the Versailles C5 X that we see today, which strives to make fashion and practical, which also clearly shows Qu Hongyu's determination to return Dongfeng Citroen to the parent brand, retain original design and industry-leading comfort, and optimize the configuration according to the preferences of Chinese consumers.
At present, the number of bookings for this model has reached 6,000, so can Qu Hongyu take the Versailles C5 X and open up a new situation for Dongfeng Citroen in the market? We'll see.