Gathering wealth through business, injecting aura with culture, and condensing popularity with tourism. In recent years, the all-round integration of business, tourism and culture is undoubtedly the main theme of the times. While driving economic development, it has also brought a high quality of life to the masses.
On the afternoon of August 30th, the final of the "Huaihai Cup" First Business Travel and Cultural Industry Skills Competition of The Business Travel and Cultural Linkage Planning Scheme Competition was opened in Shanghai Yu Garden. Representatives of the nine Shanghai tourism-related enterprises and institutions who came to the scene were screened out after the preliminary selection of the competition office.
What technology is most prevalent today? 5G+AR technology definitely has a place. The contestants who represented Shanghai Pujiang Tour Group Co., Ltd. shared the plan of "enjoying the double harvest of Pujiang visual taste buds" with the smart glasses supported by AR technology as the carrier. He said that the number of tourists who visit the Bund every year is as high as 150 million, of which 5 million are on board. How can these visitors gain a deeper understanding of Shanghai's history? "Wearing glasses made with AR technology can deeply integrate virtual and real, showing visitors the three-dimensional and intuitive Haipai culture." Tourists only need to pay 28 to 48 yuan each time to rent a pair of AR smart glasses, "as far as we are concerned, we can implant some advertisements in the glasses, so as to achieve the purpose of sharing costs and making this business sustainable." ”
Subsequently, the contestants who represented the trade union of Shanghai Yuyuan Commercial Development Group Co., Ltd. shared their cases with a small program called "Leyou Yuyuan". In his view, although the number of visitors to the Yuyuan Garden area is as high as 45 million per year, it has always lacked mature tour routes and rich and diverse content expressions, and "Leyou Yu Garden" is based on such a background. According to reports, the Mini Program uses 5G + AR technology, takes the culture of the area as the cornerstone, and digital innovation as the means to build a digital service desk of "Garden Temple City Integration" to form a "city micro-travel" tour experience in the Yuyuan Garden area from the perspective of citizens and tourists. "For example, the Mini Program will make a recommendation of the tour route through virtual IP explanations to easily understand the cultural heritage of Yu garden; in some consumption scenarios, you can receive coupons by just scanning, forming a digital transformation platform experience with rich content."
After that, Shanghai Shuilutong International Travel Service Co., Ltd. took the theme of "Shanghai Sightseeing Bus Pujiang Water and Land Boutique Tour" as the theme, sharing the new tour form of tourists taking the sightseeing bus and then experiencing the performing arts space + afternoon tea on the sightseeing yacht through linkage; Shanghai New World Co., Ltd. gave full play to its own advantages, and integrated elements such as "seeing, traveling, shopping, enjoying and eating" in the three periods of shanghai shopping festival, Mid-Autumn Festival and National Day small long holiday, and cooperated with the regional party committee and office bureau at the same time, in major shopping malls, hotels, Cultural and sports units form a cross-store linkage to enhance the all-round experience of tourists, while Shanghai Sinan Mansion Business Management Co., Ltd. attracts attention with the help of "Old Keler Package" and "Hourly Fashionable Refreshments", so that visitors can not only read digitally at Sinan Mansion, but also enjoy delicious food.
"Thank you to the tournament organizers for hosting such an event. Our exploration of the context of today's deepening internal circulation will help to improve the overall level of Shanghai's urban industry, business and tourism. How to turn these opportunities into products is a problem that we need to continue to think about. As the chief referee of this competition, Shen Han, professor of the Department of Tourism of Fudan University and executive deputy secretary general of the International Tourism Society, sighed after listening to the business travel and cultural plans of the nine contestants.
After careful scoring by the referee, the trade union cases from Shanghai New World Co., Ltd., Shanghai Yifei Culture Communication Co., Ltd. and Shanghai Yuyuan Business Development Group Co., Ltd. won the top three, and the specific ranking will be announced at the award ceremony held in mid-September. Other business travel literature cases won the competition winner's award.
At present, in the normalization stage of epidemic prevention and control in Shanghai, with the "string of beads" at the city's cultural tourism points, citizens and tourists are sharing a higher quality of cultural life experience. This is also a vivid example of Shanghai, a global tourist destination city that is "everywhere is a scene, a timely trip", practicing the concept of "people's city built by the people, people's city for the people".
It is reported that the first "Huaihai Cup" business travel and cultural industry skills competition will hold an award ceremony in mid-September. At that time, the six major categories of the competition include creative dishes, guest room beds, urban speakers, medical circulation and other 4 individual competition projects, and the winning individuals and units of the two collective competition projects such as business, tourism and cultural linkage planning plan, hotel environmental protection and energy saving will be displayed on the theme, and the soft power of Huangpu Cultural Tourism will be presented in a panoramic way!