Can it really support the name of "global boutique"? 6 dimensions to analyze Arrizo 5, what is the secret behind it?

In terms of exports, Chery has always been a leader among Chinese passenger car brands.

To some extent, does this mean that Chery is one of the Chinese brands that best understands the global market?

At least there must be a lot of experience.

From another point of view, is it buying Chery's car, or buying international quality?

This point, I think can still be discussed, take the latest Arrizo 5 as an example, we evaluate from 6 major aspects, is this car like the official "global boutique family car"?

1. How to create an international style?

Since it is a global model, the design must be based on the taste of consumers around the world, and it is naturally the most reasonable to hand this matter over to the European Design Center, and the international style of Chery Arrizo 5 is also derived from this.

Positioned young and fashionable, Arrizo 5 has a harp-style sports front grille, a speedy sports fog lamp area shape, and an aurora string through-air conditioning outlet and a leather multi-function sports flat-bottomed steering wheel, full of sportiness.

Especially the exterior, at first glance, it really smells like a Mercedes-Benz AMG.

2, practical and comfortable, how to have both?

Here I want to mention another god car: the Volkswagen Golf, which can sell well worldwide because of its positioning.

The length, width and height of 4296mmx1788mmx1471mm and the wheelbase of 2636mm make the Golf particularly suitable for practical home consumers, with enough stuff and no crowding in the back.

Obviously, according to this logic, the Arrizo 5 with a corresponding size of 4572mmx1825mmx1482mm and a wheelbase of 2670mm will also have the practicality of the Golf, and it is also slightly larger.

In particular, the fully wrapped ergonomic seat in the cockpit has good support in the back, waist, legs and other areas, which also greatly improves the comfort of the ride.

3. Is the balance of power and fuel consumption a difficult point?

Whether at home or abroad, a major demand of home consumers is the economy, that is, the cost of using a car.

For companies, this requires a trade-off between power and fuel consumption.

Can the Arrizo 5's 1.5L+9-speed CVT power combination meet this demand?

First of all, the latest product of the engine: high-efficiency Miller cycle engine, the parameters are 88kW maximum power and 148N.m peak torque, the power output is not very strong, but the start is very peaceful and stable, and the noise is small.

Of course, this is inseparable from this world's top ten gearbox, the gear change is very smooth, without any break-in.

More importantly, such a peace of mind has a certain advantage in fuel consumption: the comprehensive fuel consumption per 100 kilometers is 6.4L, which is 0.5L lower than before.

For pragmatism, this is all just right.

4, how can control conquer harsh foreigners?

Regarding this, it has always been the most concerned point of foreign consumers, of course, with the maturity of domestic car buyers, they have slowly begun to fancy the driving texture.

Many brands adjust the chassis suspension to be softer for comfort, which is not well controlled, and there will be some loose feeling.

The Arrizo 5 has carried out professional and sporty precision chassis tuning, tough and powerful, the road feedback is also in place, but it is not too hard, the bumps on the ground are also well filtered, coupled with the compact posture, the Arrizo 5 is still very dynamic and fun to drive.

Don't forget, Chery is backed by Jaguar Land Rover's background, and its control of dynamic performance has improved a lot in recent years.

5, safe, no matter how cheap you can't compromise?

Don't look at Arrizo 5 is a 50,000-level entry-level model, safety materials are still very conscientious.

The cage body made of third-generation high-strength steel uses 6 ultra-high-strength steels in the most critical parts, and these structures can support a safe escape space for passengers when an accident occurs.

In this way, the five-star safety is appropriate, and it also won the highest score of the Chinese brand A-class sedan.

In addition, you such as ESP electronic stability, direct tire pressure monitoring system also guards the user's driving safety at all times.

It can be seen that safety is the seed of travel, and it has nothing to do with price, and foreigners naturally know this.

6. How to gain global influence?

In fact, this car has a certain influence in the world, 80+ countries and regions, the cumulative number of users has exceeded one million, which is a good proof.

With such a solid mass base, these points are still quite important.

According to the past achievements, Arrizo is the first to introduce the international authoritative quality evaluation agency J.D. The Chery model, which Power participated in developing, is also the "best model of the year" in the Brazilian market.

And won the J.D. Power2023 new car quality compact car No. 1 and Chinese brand compact car the 3rd most value-preserving place, which can also reflect the user's good reputation for this car.

The other is the lifetime warranty, I believe that there are not many manufacturers who have the confidence to say this sentence at present, at least Chery is confident.

Conclusion:

Arrizo 5 is Chery's first global car built using global resources and global standards.

From the aspects of design, practicality, power, handling, safety and other aspects, it can be said that the needs of global consumers are taken into account, and naturally meet the global design standards.

From this point of view, it is not an exaggeration to say that Arrizo 5 has international quality, and we can also see the reasons why Chery can achieve good results in the export market.