Top news reporter Li Siqi
With the continuous change of technology, audio-visual display and control products are becoming more and more widely used in China.
The military parade ceremony for the 70th anniversary of the founding of the People's Republic of China, the military parade for the 90th anniversary of the founding of the army, the Beijing Winter Olympics and Paralympics for the 100th anniversary of the founding of the Communist Party of China, the Asian Games in Hangzhou, and the Belt and Road International Summit Forum have feasted the eyes of countless people who watched the grand event, felt the achievements brought about by the country's rapid development and the hard power of science and technology of a major country, and stimulated their own national pride.
Behind these national and international events, there is an unknown provider of audio-visual display and control products and integrated solutions, which uses the cutting-edge technology products produced by its company to escort the normal operation and real-time broadcast of the event, and this company is Beijing Little Bird Technology Co., Ltd. (hereinafter referred to as "Little Bird Technology").
Focusing on technological innovation in the audio-visual field, Little Bird Technology does not skimp on R&D investment
Technology R&D and innovation are the key to Xiaoniao Technology's leading position in the industry.
"We will take out 15% of the annual revenue to invest in R&D, in the past three years of the epidemic, Little Bird Technology not only did not reduce personnel and various expenses, but also increased R&D investment year by year. Zhang Zhonghai, head of the Zhengzhou R&D Center of Little Bird Technology, said in an interview with top news reporters.
Zhang Zhonghai said that the shareholding enterprises of Little Bird Technology include China Electronics Technology Group, Shenzhen Innovation Investment Group, Leyard Optoelectronics Co., Ltd. and other state-owned enterprises, the company has three major R&D centers, R&D team of more than 200 people, all of whom are experienced scientific and technological talents in the industry. "We also have more than 100 independent intellectual property rights such as patents and soft copyrights, and the core components of all products have basically been localized, completely independent and controllable, which is one of the reasons why we can serve state secrets and secret-related units. ”
It is reported that relying on core technologies such as high-speed real-time image processing, visual lossless codec algorithms, audio and video visual control and interaction, Xiaoniao Technology has launched a series of domestic leading display and control products and solutions such as large-screen image processing equipment, matrix switching equipment, seat management system, distributed audio and video processing equipment, video cloud system, and visual operation and maintenance control platform.
At present, Xiaoniao Technology's products have the characteristics of stability and reliability, leading performance, complete functions, and simple and easy to use, which can meet the technical needs of users with high reliability requirements, complex application scenarios and large-scale.
The top news reporter learned that Little Bird Technology has long served users in the fields of national defense and military, government affairs, public security, energy and power, transportation and civil aviation, and undertakes large-scale and complex national projects. For example, the 2022 Beijing Winter Olympics, the military parade for the 100th anniversary of the founding of the Communist Party of China, and the command and dispatch center in various fields such as public security, justice, transportation, and emergency response.
"Due to the fact that the company's products involve many industries, we have also received letters of thanks from various units and the organizing committee of the event, which is also an incentive and trust for Little Bird Technology. Zhang Zhonghai said that at present, the products of Little Bird Technology have a market share of about 30% in China, and basically every three splicers on the market, one is a Little Bird product.
Deeply cultivated in the industry for more than ten years, Little Bird Technology plans to counsel the listing
Founded in 2009, Little Bird Technology has been in the industry for nearly 15 years.
Zhang Zhonghai told the top news reporter that the company is an enterprise in Zhengzhou High-tech Zone to attract investment, and in 2022, Zhengzhou Company has completed more than 2,000 yuan in revenue, and it is expected that the revenue in 2023 will exceed 50 million yuan.
Looking forward to 2024, Zhang Zhonghai revealed to reporters next year's development plan, on the one hand, it is to increase production capacity, Little Bird Technology has a factory in Zhengzhou, and next year it plans to further optimize and improve the production capacity of the factory;
"Next year is a more important year for us, not only planning to complete the Zhengzhou company's revenue data of 130 million, but also preparing for the listing. Zhang Zhonghai said.
Zhang Zhonghai told the top news reporter that the company's shareholding companies have rich experience in capital operation, and through the company's capitalization and securitization, Xiaoniao Technology can continue to expand its capital strength, further expand product categories, and open up new application industries and scenarios. "Strive to make Little Bird Technology a world-class professional audio-visual display and control product company within 5 years. ”
As a new leader in the industry, with the empowerment of the park, it will naturally be able to better stimulate the potential of the enterprise and allow the enterprise to better concentrate on technology research and development and production.
Talking about settling in Tianjian Lake Intelligent Networking Industrial Park, Zhang Zhonghai said that due to the continuous expansion of the company's scale, Xiaoniao Technology's requirements for office space and office environment are also increasing. "Improving the office and living conditions of employees is actually enhancing the creativity of Little Bird Technology. ”
Zhang Zhonghai said that Tianjian Lake Intelligent Networking Industrial Park is backed by state-owned assets, has a perfect enterprise security system, and large flat products are also an important part of meeting the aesthetic requirements of enterprises, and the ecological environment of the park is first-class, which effectively enhances the happiness and sense of belonging of employees. "There is also a self-built canteen in the park, which solves the very important food problem of our employees, which is very important. ”
It is worth mentioning that since Xiaoniao Technology has entered Zhengzhou, many localization policies have not been well understood, and the park operator will also provide one-to-one policy interpretation and guidance for the company to help enterprises apply for preferential treatment, etc., and the park also has a complete intellectual property application team to escort the intellectual property declaration and other work of scientific and technological innovation enterprises.
The development of "Beijing-Zhengzhou" dual R&D headquarters, the strong feelings of Xiaoniao Technology and Henan
The development strategy of dual R&D headquarters is an important strategic development direction of Little Bird Technology in the future.
It is understood that Xiaoniao Technology started in Beijing, and in 2021, it set up a national software R&D headquarters in Zhengzhou, establishing a development strategy of dual R&D headquarters. Since the establishment of Zhengzhou company, Little Bird Technology has not only made breakthroughs in product production and research and development year after year, but also increased its operating income year by year.
Zhang Zhonghai told reporters that the users of Little Bird Technology involve many important fields in the country, and the company has been adhering to the principle of altruism and the corporate values of mutual benefit. "Reliable is a high evaluation of others by Chinese, the product coverage of Little Bird Technology is very special, we can only achieve solid, stable and reliable, in order to create value for the development of the customer industry sustainably and stably." ”
As the person in charge of the R&D center of the Zhengzhou headquarters of Little Bird Technology, and also as a native of Henan, Zhang Zhonghai has a strong affection for Henan.
"During the three years of the epidemic, Little Bird Technology's investment in R&D has increased instead of decreasing, actively reserving technical strength, not only did not lay off people, but also recruited, and the online interviews during the epidemic were also carried out very smoothly with the help of the park. Zhang Zhonghai said that tax payment and employment is an important embodiment of enterprises to create value for the society, and next year's revenue target of 130 million yuan needs more high-tech talents to be completed.
Zhang Zhonghai revealed to the top news reporter that after the company's successful listing, Little Bird Technology will also increase investment in Zhengzhou. "The investment in Henan is in line with the strategic positioning of our R&D dual headquarters, which can not only enhance the technical R&D capabilities of our Zhengzhou R&D center of Little Bird Technology, but also contribute to Henan's employment and tax revenue. ”
The business environment is an important guarantee for the normal operation and development of enterprises, Zhang Zhonghai said in an interview with top news reporters that Henan's local business environment has been significantly improved, but at the same time, the public opinion environment is also an important part of the business environment.
"When the reputation of the city goes up, talents will naturally think of the development of the city, and it is more conducive to technology-based enterprises like our Little Bird Technology to attract cutting-edge talents in the industry. Zhang Zhonghai, head of the Zhengzhou R&D Center of Little Bird Technology, said.