Text: Unknown philosopher
Unknown philosopher
The standard configuration of rich people used to be quite rigid, with big gold chains, jade wrenches, and if you can add a fur coat, then this person's wealth is basically a sure thing.
Generally speaking, this kind of thing that can represent the status linkage in a certain sense will be sought after by many people, in fact, it is also the case, a few years ago, if someone could wear a fur coat on the street, it would gain many envious eyes.
But now there are no fur coats in sight on the streets, and no one around them even wants to buy a fur coat, what is going on?
The reason why no one cares
The most important reason why fur coats can become a trend is that they are expensive, after all, many people used to think that "the most expensive is the best".
Therefore, the price of a fur coat that costs tens of thousands of yuan in ordinary cotton clothes and tens of thousands of yuan at every turn can be described as overwhelmingly expensive. This crushing price is unnecessary in the eyes of ordinary people, but in the eyes of rich people, it is very necessary.
In addition, the main popular area of fur coats is in the Northeast, so this adds another reason, that is, to keep warm.
The temperature in the Northeast winter is minus twenty or thirty degrees all year round, and if you want to rely on cotton clothes to keep warm, the effect of wearing it is no less than wrapping two layers of quilts on your body, but the warmth of the fur coat is very good, so good that in the weather of minus dozens of degrees in the Northeast, as long as there is a fur coat, you can even wear only one autumn coat inside.
These were once an advantage for being expensive and warm, but now they no longer have an advantage.
It's like at the beginning when Canada geese were expensive, and the people who wore them were rich, and then there were more people who bought Canada geese, and the Canada geese gradually became "rotten streets", and the rich people didn't buy them because of the "rotten streets".
In the past, fur coats were expensive, and when they were worn out, they were "more faceful", but when the streets were full of people wearing fur coats, the rich people wearing fur coats were also "rotten streets", so rich people didn't wear fur coats.
In addition, in the past, people pursued brands, fashion, and expensive, but now young people's consumption concepts are gradually rational, and they begin to pursue cost-effective, comfortable, and personal experience.
Therefore, in the eyes of young people, tens of thousands of fur coats are the kind of clothes with very low cost performance, so young people choose to give up this kind of clothes and turn to more cost-effective clothes.
When the fur coat became a trend, it was targeted by some people who wanted to "make black money", the cost price of the fur coat was high, but the cost price of the fur coat with artificial fur was very low.
For ordinary people, it is difficult to distinguish whether it is a real fur or an artificial fur, so the market for fur coats has gradually been disrupted, and there are more fake than real ones.
If an ordinary person spends a high price to buy a faux fur coat with a low price, it is okay if he can't find it, but if he finds it, it is easy to "overturn a boatload of people with one shot".
But many luxury goods are also more fake than real, and the price is more expensive, and there are still many people who like it, why did the fur coat "fall off the altar"?
The main reason is cruelty and trouble.
Brutal Mata Mato
Now life is good, so many people will choose to have a pet, cats and dogs are the most common, and some people like to raise a relatively partial rabbit or mink or something, after a long time, most people have an emotional sustenance for these "hairy children".
The fur coat is said to be fur, but the essence is animal fur, and there are more mink, rabbit and fox skins, and there are sheepskins and wolf skins in the more partially.
The fact that fur coats can become a commodity shows that there is a certain market size, and behind this market size, a large number of fur farms are needed.
A fur coat can be sold for tens of thousands, in order to be worthy of this price, there are certain requirements for fur, so many farmers will raise a large number of animals, among which mink and fox are the most popular.
After a certain number of months, these animals will be disposed of, the fur will be processed and sold, and the meat will also be processed and sold, which is essentially no problem, but I don't know when there is a rumor that the mink of the mink coat is peeled alive.
This sounds very cruel, I don't know how to make many people believe it, plus the awareness of animal protection in those years is quite strong, so many people began to boycott fur coats, and at the same time, fur companies began to gradually shrink.
In addition to the fact that many people find fur coats cruel, there is another thing that fur coats are troublesome. Where the trouble is, the trouble is in the preservation and cleaning.
After the normal clothes are not worn, you can just find a cabinet and plug it, and people who are a little more particular about it will find a bag to put it up and put it away.
However, if you want to keep the fur coat, you not only need to hang it up and cover it again, but also pay attention not to rub it with other things often, otherwise it will lose its hair.
The place where the fur coat is hung must also pay attention to moisture-proof, not direct sunlight, and also pay attention to moisture-proof when wearing, and not wear it in rainy and snowy weather.
In addition, this fur coat cannot be cleaned by ordinary methods, and can only be sent to a fur shop for cleaning, otherwise it is easy to clean up and cause damage to the fur.
This large list of precautions down, careless people have become impatient, at every turn is the fur damage, know is that the fur coat should pay attention to maintenance, do not know still think to buy home an "ancestor"?
As a result, consumers' pursuit of fur coats began to fade, and it was the turn of faux fur and other warm clothing that were as fluffy and warm as fur coats.
Rising alternatives
Nothing can be "irreplaceable" all the time, and the same goes for fur coats.
When fur coats are still trendy, faux fur can "pretend" fur coats into thousands of households, and there is no reason why fur coats are not "swimming against the current" when they are boycotted because they are too "cruel".
The fur coat is warm, the faux fur is also very warm, the fur coat has a good fluffy feel, and the faux fur also has a very good fluffy feel, and even because it is man-made, you can have any pattern you want, and you can have any color if you want it.
In addition, although the price of faux fur is not very cheap, it is much cheaper than fur coats, and faux fur, which is cheap and varied, and "very loving", has suddenly become the "favorite" of consumers.
In addition to faux fur, there are down jackets that have been controversial this year, but have been very popular in previous years.
Although down jackets have been on the market for a long time, the price of down jackets at the beginning is relatively expensive, and the styles are slightly less.
But with the development of time, the price of down jackets has gradually become less expensive, from hundreds of dollars to thousands of dollars, and there are more and more styles, becoming the first choice for more and more people in winter.
In addition to down jackets, the development of these years has also been very fast, there are cars for travel, heating and air conditioning at home, and shops and supermarkets also sell all kinds of hand warmers, heating knee pads, baby warmers and other goods every winter.
So there was a very magical scene, that is, people who are afraid of the cold wear down jackets and are wrapped into a ball, and people who are not afraid of the cold wear bare-legged artifacts and coats, so that passers-by "cold for him".
As a result, a fur coat is no longer the only option to keep warm and stylish, but one of many options. Even because of various misunderstandings, it has become one of these choices that is more likely to be criticized.
In such a situation, the price of fur coats has begun to gradually decrease, but it still cannot save the reputation of fur coats that have "collapsed".
After all, for the average consumer, a fur coat is thousands even if the price is reduced, and the fur coat that is difficult to save and clean and can't even be worn in rainy and snowy weather is really not as good as a cotton suit of several hundred yuan, at least it can be thrown into the washing machine if it is dirty, and it can be directly pressed to the bottom of the box when it is hot.
Today's fur coat market is still not sluggish, but it has gradually stabilized, young people's views on fur coats have gradually been fixed, fur coats with unique thermal performance is still in the market, but it is basically impossible to become a trend as in previous years.
But in any case, the current fur coat has indeed lost to the down jacket that was once looked down on, and this year's down jacket is also taking the road of the former fur coat, but I don't know if the down jacket manufacturers will learn the "lesson" of the fur coat and make a decision that is really suitable for the market.
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