Text: Bai Xiaosheng
Editor|Caifeng Bai Xiaosheng
Sources: All of the information stated in this article is based on reliable sources, and is detailed at the end of the article
Want to be smart? Get a copy of "Einstein's Brain"!
Einstein's cleverness is due to the fact that his brain is more fully developed than ordinary people, so do you want to have a copy of Einstein's brain? This year, a product called "Einstein's brain" is selling well on Taobao, with a monthly sales of 90,000 orders!
The seller said that his intelligence would improve after the purchase, and he also launched a series of related products, which were all the rage and were favored by young people, and experts also expressed their opinions on this.
How does "Einstein's brain" help buyers grow their IQs? Does this really work?
"Einstein's Brain" was selected as Taobao's product of the year
On Christmas Day 2023, Taobao announced the top ten hot search products of the year, among which there is a product of "Einstein's brain" on the list, which can't help but make people curious, Taobao has begun to sell human brains?
Obviously not, "Einstein's brain" was originally a virtual product sold by a post-00 guy from Hebei, and the seller said that as long as you place an order to buy, your IQ will increase by one, isn't this an obvious "fraud"! But as long as you search for related items, you will find that "Einstein's brain" is indeed a popular item.
If you search for keywords in Taobao, you will find that in the Taobao platform, the popularity of this product is as high as more than 1 million, and there are more than 300 related products.
There are really a lot of merchants who sell such goods, and the sales volume is also uneven, the most popular merchants, the unit price of 0.5 yuan per month, the "intellectual brain" can sell 90,000 orders, and rave reviews, some people curiously asked in the comment area: Will you really become smart after buying? The reply is also surprisingly unified: Yes.
So how do consumers get smart after buying "Einstein's brain"? According to the merchant, as long as you pay for it and click on it, the "Einstein's brain" will be transmitted directly to your head through brain waves.
Click on the item details, you will find that this product is not only a smart option, they have also expanded all aspects of business, "love brain", "social brain", "happy brain", etc., the price ranges from 0.1 yuan to 1 yuan, and you can also make notes when buying to help your friends "grow brains".
Although the price of these goods is low, because they are virtual goods, the goods themselves do not have any cost, mailing and after-sales do not need to be considered, there is a certain sales support, this product can still bring considerable benefits to the merchant.
Interestingly, with the popularity of "Einstein's brain", many derivative products have appeared on Taobao, such as "Oppenheimer's brain", "Newton's brain", "Hawking's brain", etc., but these latecomers have no tendency to overtake, and "Einstein's brain" has always been the best.
Is it illegal to sell brains?
Seeing that there are many people here who are a little impatient and want to open a store that sells "celebrity brains", but many people also have a question, that is, is it illegal to "deceive people" in this way?
In fact, this kind of product is not so much a brain, but a positive emotional value, and it does not cause defamation to these celebrities, so it does not constitute an infringement of the right to reputation, and as a person who sells "brains", as long as the store clarifies that the product is a virtual product, there is no problem if it does not make false publicity.
Therefore, the statement that "Einstein's brain will be in his brain through the wavelength after purchase" still needs to be modified, and this kind of misleading statement must not appear, and when selling this virtual product, it must be marked for entertainment only.
With the development of society, more and more kinds of products have also been produced, such virtual products do not know whether there will be more in the future, treat this special commodity, we must pay attention to its nature, as a consumer should also keep our eyes open, beware of being deceived.
Why do young people "buy brains"?
Everyone knows a truth, it is impossible to buy a brain on the Internet and really transmit it to your own brain through brain waves, and the consumers of "Einstein's brain" are basically people who are studying in college or going to graduate school, so why are highly educated college students so obviously deceived?
In fact, this is a kind of emotional value, the consumption of emotional value is not only available today, this is a behavior that has been sought after by most people as early as ancient times, and the representative is "worship Buddha incense".
People's belief in the Buddha makes them spend a lot of "sesame oil money" to pray for blessings, hoping that miracles will be sent down on their bodies, but this is only a kind of self-comfort.
It also includes various forms of fortune telling, divination, etc., all of which are seeking a kind of emotional value, hoping to have a good future and development in the future.
And some people think that the product "Einstein's brain" sounds full of novelty, and this bold innovation makes people feel bright, and they feel that the store is very humorous, and it is not too expensive, and it costs 1 yuan to let the store know that someone agrees with his humor.
Everyone knows that it is impossible to grow a brain and become smarter, but everyone can get some psychological comfort from the promotion and introduction of the product, in fact, the explosion of this product also reflects a deeper problem.
According to expert analysis, there must be market demand for a commodity to be sold, and the fundamental reason why so many people rely on virtual products to provide emotional value is that young people are too depressed.
The way to buy "Einstein's brain" to relieve their own stress also shows that many young people do not have a better way to decompress, and this kind of consumption is just a way to seek relief.
However, this kind of product can not really affect life, nor can it last to relieve pressure, in essence, it is just a transitional product, if you want to really change the status quo, you can't rely on network virtual products, but start from yourself, to avoid indulging in such items.
Final discussion
Nowadays, it is really difficult for young people, whether it is employment or marriage and childbirth, it is a lot of pressure, I can always hear some college students complain, they can't find a job after graduation, and their life is confused, but from the explosion of "Einstein's brain", if you want to succeed, you still need a pair of eyes that can find business opportunities.
To be able to treat emotional value as a business opportunity, to meet the needs of young people, and finally to be recognized by the majority of people, does the original founder make it seem that he really got the "brain of Einstein"?
I also have to admit that young people are the main force of consumption, think more, use more brains, in this new era, in this vast world, give full play to their hidden strength, I hope you and I can find our own way to make a fortune!
Source: https://www.toutiao.com/article/7317986780429582899/?channel=&source=search_tab