In 2020, joint venture models dominate the domestic auto sales list, and models such as Sylphy, Lavida, Corolla, and Sutar have become popular choices for consumers. At that time, new energy vehicles were still in their infancy, and various car companies were actively developing and launching long-range models. There is an impressive sentence in the comment section: "The capital of other countries' car sales list is its own car, why is the mainland a foreign car?"
In 2023, the car sales list has undergone earth-shaking changes, and most of the models at the top of the list are from its own brand - BYD. It shows the rapid development of the mainland automobile industry and the rise of independent brands, and also reflects the improvement of everyone's acceptance and recognition of new energy vehicles.
BYD has achieved a miraculous achievement in 2023, with annual sales of its own brand exceeding 3 million. In December 2023, BYD sold 341,043 units in a single month, and the cumulative sales volume for the whole year of 2023 was 3,024,417 units.
In China's auto market, it ranks first in sales of car companies, No. 1 in brand sales in China's auto market, and No. 1 in global new energy market.
With the full release of production capacity, BYD has set a target of 5 million units in 2024.
Breaking the monopoly of joint ventures on the domestic market, BYD has taken a long-term step.
Flipping through its official website, the brand concept of "science and technology, green tomorrow" shows that BYD's six words are highly condensed to its own mission and vision, reflecting its responsibility and pursuit as a socially responsible enterprise.
You must know that in the global automobile consumer market, BYD's market share is not high. According to the proportion of global sales of automobile groups in Q3 2023 of the Passenger Car Association, BYD has ranked among the top ten in the world, occupying ninth place with a global market share of 3.74%.
In 2023, overseas NEV passenger vehicle sales will be 242,765 units. From 10,000 units in January to 36,000 units in December, a nearly 2.6-fold increase. With the further increase in export capacity and the upcoming start of production at some overseas factories in 2024, BYD's overseas sales are expected to more than triple in 2024, hitting 800,000 units.
At that time, BYD's global market share will further grow, allowing the world automobile consumer market to feel the charm of Chinese cars.
In terms of financial markets, it is indeed not easy for BYD Auto to get to this point. With the fluctuation of the entire GEM and A-shares, the stock price is also following the trend. The report card for 2023 has been handed over, and the boost effect is limited, and considering the strict requirements of A-shares for BYD, the performance can only be regarded as meeting expectations.
In terms of detailed rules, BYD branded Ocean Net and Dynasty Net delivered a total of 321,600 vehicles in December 2023, and a total of 2,877,400 units in 2023. From the point of view of a single brand, it is also an outstanding achievement.
Who would have thought that in just 3 years, the BYD brand has achieved rocket-like leapfrog progress in multiple dimensions such as brand value, product system, and market reputation.
At present, BYD Auto can be described as "pushing one and exploding one".
Take the recently launched Song L, for example, 10,000 units were delivered in December. The report card of more than 10,000 listings in a single month is already gratifying for a new model. It is not only the high recognition of consumers, but also the added value of the brand, as well as the quality and product strength of Song L to meet the needs of the market.
In terms of high-end brand building, BYD currently launches joint ventures Denza (BYD holds 90% of Denza and Daimler holds 10% of the shares), luxury brand Yangwang, and off-road brand Formula Leopard.
The DENZA brand delivered a total of 11,900 vehicles in December 2023 and 127,800 units in 2023. This result is very good, after all, the average price of DENZA has reached the level of 300,000 yuan, which belongs to the status of a high-end luxury brand.
Yangwang Auto's current plan is to look up to the U8 and Yangwang U9 two models, Yangwang U8 is positioned as a new energy hard off-road SUV, and Yangwang U9 is a high-end pure electric sports car.
Deliveries of the U8 have already begun, with 1,593 units delivered in December and 2,001 units for the whole of 2023. As a luxury pure electric SUV priced at 1.098 million, the results of looking up to the U8 are very proud, you must know that the Lotus next door has not broken 1,000 units in a year, which shows how exaggerated the strength of the U8 to impact the high-end SUV market. 2024 is very likely to challenge the monopoly of joint venture brands in the high-end luxury market.
In terms of Formula Leopard cars, there is currently only one model of Leopard 5 on sale. Delivered 5,086 units in December and 5,712 units for the full year of 2023. In the first full delivery month, more than 5,000 vehicles, this achievement can only be regarded as decent, but if you want to further enhance the brand power of the Formula Leopard brand, you may need to think carefully.
epilogue
With the self-research of the whole industry chain, the support of technological innovation, the upward competition between Ocean Network and Dynasty Network, and the internal and external repair of major independent suppliers, BYD Auto has grown from a small private independent fuel vehicle factory in the past to a new energy leader today.
From the establishment of BYD in 1995 to its entry into the automobile industry in 2003, BYD finally ushered in the harvest season after 20 years.
"Made in China" new energy vehicles drive to the center of the world stage, BYD may continue to lead!