The era of fuel vehicles is not over yet!

There is no doubt that 2023 will be a year of explosive growth of new energy vehicles, with a penetration rate of 36%, which means that 36 out of every 100 vehicles are new energy vehicles. More importantly, the Federation also predicts that the penetration rate of new energy vehicles in mainland China will reach 40% in 2024.

For a moment, it seems that new energy vehicles have become a prairie fire. However, the real situation is that although the penetration rate of new energy vehicles is increasing year by year, in addition to 36 new energy vehicles in 100 vehicles, there are 64 fuel vehicles, and the current Chinese market is still dominated by fuel vehicles, for example, in 2023, the sales of fuel vehicles in various market segments are quite good, and after the penetration rate of new energy vehicles reaches a certain critical point, the market share of new energy vehicles and fuel vehicles will tend to balance.

Sylphy

In the compact family car market, the average monthly sales of Sylphy in 2023 will be stable at about 30,000 units, and the sales volume will even reach 39,000 units in November 2023, becoming Dongfeng Nissan's sales responsibility and profit cow.

The reason for the success of Sylphy lies in its reputation and influence in the compact car market in the 40-50 age group and even above. They have the financial strength and at the same time care about the stability and fuel consumption of the car, and the Sylphy can meet their needs. In addition, while bringing forth the new, Sylphy has always retained the classic version of the model, coupled with the terminal discount to lower the purchase threshold, it can be said that it has achieved both men and women, young and old, and it is not surprising that the sales volume is high.

In fact, in the compact car market, in addition to the high sales of Sylphy, the sales of Sutar and Lavida are also very high, with an average monthly sales of about 27,000 units, which is a force to be reckoned with in the fuel vehicle market.

Haval H6

The compact car market has models represented by Sylphy, and the compact SUV market has Haval H6. Although the halo of SUV sales champion in the past two years has been snatched away by Model Y, Song PLUS DM-i and other models, the sales of Haval H6 are still not bad, and it is in the top 10 of SUV sales list all year round.

The former Haval H6 is the sales champion of the SUV market, even if the title is not there now, the influence is still there, especially in the third and fourth tier cities, the dominance of Haval H6 in the SUV market still exists, after all, 8-120,000 family SUVs, it is really difficult to choose a good reputation, large ownership, and space and power are very balanced SUV.

Of course, like the compact car market, the SUV market represented by Haval H6 also has Xingyue L, Changan CS75 PLUS, Fenglanda and other models The sales are also remarkable, especially Fenglander has won an average monthly sales of 20,000 units by relying on the same 2.0L engine of Lexus and Camry under the premise of not having a big advantage in space and various configurations.

Camry

Although the ninth-generation Camry will be officially launched in March 2024, and pre-sales have been opened at present, with a price of 173,800 yuan, the eighth-generation Camry has successfully completed its historical task, defeating the old rivals Passat, Magotan and Accord in the joint venture B-class sedan market with its sales advantage, and becoming the representative of the joint venture B-class car.

In addition to benefiting from its own strength, Camry can sell well in the fuel vehicle market, and the more important thing is that it has a large discount. In the past two years, the landing price of Camry is basically around 18-190,000 yuan, and it is common for high-end models to exceed 21-220,000 yuan. The discount for the Japanese and German joint venture B-class cars led by the Camry, Accord, and Passat is generally about 3-40,000 yuan, and if you buy a low-end model with other doors, it can be landed at about 16-170,000 yuan.

Such a large discount stimulates consumers' desire to buy cars, which can be regarded as a disguised boost to the growth of their sales. But looking back, after they opened a huge discount, they want to sell in the fuel car market in the future, and they also want to get discounts. If the rise of domestic cars has little impact on the 100,000-level models of joint venture cars, then the impact on the mid-to-high-end market of joint ventures is huge. Although they are currently selling well in the gasoline vehicle market, we need to wait and see what the future holds.

Audi A6L

In the luxury medium and large car market, Mercedes-Benz E-class and BMW 5 series have been replaced one after another, but Audi A6L has not yet been replaced, and with the discount of the current model, it is working hard to rush sales, after all, now 380,000 can start the 45TFSI entry-level model of Audi A6L. Such a big discount has given the Audi A6L an average of 15,000 units per month, which also makes it shake off the BMW 5 Series and Mercedes-Benz E-Class and become the seed player of the luxury medium and large sedan in 2023.

In fact, in addition to Audi A6L, the average monthly sales of luxury brands Mercedes-Benz C-class, BMW 3 Series, and Audi A4L are also about 1.2-15,000 units, and they also have an unshakable influence in the 30-350,000 luxury fuel car market.

Summary: Although the penetration rate of new energy vehicles is increasing year by year, the influence of fuel vehicles is still strong, and fuel vehicles represented by Sylphy, Haval H6, Camry, and Audi A6L are the "No. 1" in their respective market segments.

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