In the past few days, the District Committee of the Peace League and the District Youth Federation have focused on the central tasks of the "Second Fifth Avenue Begonia Flower Festival" to stimulate the vitality of young people, show their youthful responsibility, carefully plan and focus on the launch of "three characteristic tasks + four brand activities", and gather strong youth momentum for the connotative upward development of Heping District.
Initiatives have been released to deepen the construction of youth-oriented urban areas. The 2024 Joint Meeting on the Implementation of the "Tianjin Medium and Long-term Youth Development Plan (2017-2025)" was held in Heping District, at which the "Ten Measures for Serving Youth in Heping District" was released around the goal of "the city is more friendly to young people, and young people are more productive in the city". Unveiled the youth work mascots "He Xiaoqing" and "He Xiaotang" to warm up for the "Jinyu Peace Spring Begonia" activity.
Show vitality and ignite the youth theme activity of begonia flowers. The second session of the "Meet Peace, Youth Meets Begonia" Youth City Orienteering Competition and Staff Walking Activity was held in Heping District, with a total of 41 teams and more than 200 people participating. The activity check-in selected 8 popular points such as the former residences of celebrities and the begonia flower festival art display, which covered the forms of learning traditional culture, learning celebrity stories, and enjoying flowers and beautiful scenery, so as to fully promote the begonia flower festival and the cultural beauty of Heping District.
Organize a group to check in and enhance the reputation of the online and offline urban area. The launching ceremony of "Youth V Watching Peace, Begonia Flowers Blooming Waiting for You" and "Seeking Beauty and Peace V Team" was held. During the Begonia Flower Festival, the youth network V went deep into the five avenues to appreciate the beauty of the Begonia Festival, and continued to release an excellent series of short videos on major new media platforms such as WeChat video account, Douyin, Kuaishou, etc., with a total of more than 100 videos, more than 20 million views, and more than 10,000 forwards, giving full play to the network communication and influence to promote the Begonia Flower Festival. Teacher Zhang Zhendong, the four most beautiful volunteers of Lei Feng in the country, was invited to explain the humanities and history of Wudao as a gold medal tour guide, in-depth excavation and display of the cultural heritage of the scenic spot, and the official WeChat subscription account of the Youth League Municipal Committee made a special report, with nearly 20,000 readers.
While focusing on the three characteristic tasks, the Youth League District Committee and the District Youth Federation took the initiative to focus on the new needs of the integrated development of culture, tourism and commerce, optimized and launched four brand activities, strung beads into a chain, and made every effort to promote the continuous heating up of the Begonia Flower Festival.
Meet friends with poetry and sing the colorful life of young people in the new era. Held the "Xiaolou Memories of Fanghua Youth Reflecting Begonia" Heping District Youth Federation Poetry Meeting. With the theme of "Small Building, Youth and Begonia", with the promotion of the excellent traditional Chinese culture and the great beauty of Tianjin as the main line, the beautiful content such as historical stories, literature and art and natural scenery will be used in the form of musical recitation, folk music performance, drama interpretation and song and dance integration to show the citizens and tourists the strong cultural heritage of Tianjin in the new era and the spirit of peaceful youth for goodness from multiple angles and levels, and further promote the integrated development of culture, tourism and business.
Keep in mind the entrustment and show the youthful responsibility of young volunteers. More than 100 young volunteers from the Rescue and Rescue Service Center of the Municipal Red Cross Society, Tianjin University of Foreign Chinese, and social organizations affiliated to the Youth League provided intimate services for the team members in the Youth City Orienteering Competition and Staff Walking to help the Begonia Flower Festival. Organize young volunteers to participate in the performance of the dragon king "Ao Bao", a key activity of the Begonia Flower Festival, attracting many citizens and tourists. At the same time, more than 500 college student volunteers from Tianjin Medical University, Tianjin University of Foreign Chinese and other schools were organized to provide tourists with activities introduction, safety inspections, civilized guidance, tourism consultation, environmental maintenance and other services, so as to ensure the experience of citizens and tourists in an all-round way.
Multi-party linkage to give full play to the role of the new media matrix of the regiment. Jointly with Tianjin campus media on the Weibo platform to publish the topic #Youth Meets Peace, with 565,000 views and 670 discussions, we sincerely invite young friends to check in the attractions of the 2nd Fifth Avenue Begonia Flower Festival, and launch a lottery to continue to increase popularity, seize the "new heights" of network communication, and help topics related to the Begonia Flower Festival to be on the hot search in the same city for many times. In conjunction with the Youth League Committee of Tianjin University, the official WeChat public account "Qingcai Peace" and "Tianjin University Youth League Committee" simultaneously carried out "shouting in the air" with the theme of comparing the begonia incense, with a total of more than 5,000 readers. Actively docking with the media resources of "China Youth Daily", the headlines on the front page were published: "Little Luck" and "Little Beauty" circle fans of young people The goodwill of a city turns traffic into economic increment, the report was forwarded by the official WeChat subscription account of the Central Committee of the Communist Youth League, the Municipal Committee of the Youth League, and Heping District, with a total of more than 100,000 readers.
"Spike" grabs classes and immerses in the new scene of Begonia culture. From March 18th to April 5th, the third season of the Peace Chinese New Year's Eve School was held on the evening of the working day, "Meet Peace, Youth Meets Begonia", a total of 3 sessions, 47 courses were organized at 17 points, the course content covered a number of Begonia Festival-related courses such as cheongsam begonia flower buckle making, begonia flower embroidery, etc., with a total of more than 700 people participating, highlighting the theme of Begonia Festival through night school courses, carrying forward traditional Jinpai culture, and fully demonstrating the characteristics and spiritual temperament of peace culture.
In order to fully meet the needs of tourists, the Begonia Flower Festival has been postponed to April 14. The Youth League District Committee and the District Youth Federation will continue to do a good job in the promotion of new media and youth volunteer services, carry out exchanges and condolences, care and care for young volunteers, promote the formation of a working mechanism for the normalization of the Youth League organization, and continue to contribute to the implementation of the "Ten Actions" for high-quality development and the "3255" modern urban industrial system of the Heping District Committee and District Government.