On April 13th, under the guidance of the Sichuan Provincial Department of Commerce, sponsored by the Mianyang Bureau of Commerce, the Sichuan Household Appliances Business Association, the Mianyang Household Appliances Business Association, and the Mianyang Home Appliances Business Association and a number of home appliance companies jointly launched the Sichuan Household Appliances New Season Launching Ceremony was successfully held in Mianyang People's Park.
On March 13 this year, the State Council issued the "Action Plan for Promoting Large-scale Equipment Renewal and Consumer Goods Trade-in", pointing out that supporting home appliance sales enterprises and joint production enterprises to carry out trade-in promotional activities, and promoting large-scale equipment renewal and consumer goods trade-in is an important measure to accelerate the construction of a new development pattern and promote high-quality development, which will effectively promote investment and consumption, which is beneficial to the current and more long-term.
In this context, April 12-14, Changhong air conditioning to "1 year to grab 1 back" as the theme of the 14th air raid activities officially opened, Changhong air conditioning around the needs of consumers for new needs, from high-quality products, new discounts, delivery and other aspects of comprehensive upgrades, to help consumers change quality. In the event, including Changhong air conditioner, Changhong TV, Meiling refrigerator, Meiling washing machine and Changhong household central air conditioner, all participated, and they can enjoy the "old for new" double cash real subsidy. The cash subsidy for the old machine can reach up to 400 yuan per unit, and the new machine can also enjoy the factory cash subsidy, with a maximum subsidy of 1,000 yuan per person, and you can buy high-quality green home appliances for the whole house in one stop.
At the event site, Changhong Air Conditioning has set up a subsidy area for old household appliances and a factory subsidy window area to ensure that the "old for new" subsidy can effectively benefit consumers. Not only that, starting from January 1, 2024, Changhong household air conditioners will launch a "10-year free repair" for the whole machine, adding safety guarantees for consumers and eliminating consumers' worries.
Changhong air conditioning closely follows the needs of consumers for home renewal, and makes concerted efforts in products, scenes, services and other links, and the diversified and all-round product advantages show the determination to bring tangible benefits and high-quality life to consumers, and constantly activate consumers' enthusiasm for "exchanging the old for the new", and consumers can also better experience the beautiful life brought by innovative technology.
As a new welfare product of this event, Changhong's "Juneng Province" cabinet energy efficiency ratio is as high as 5.0, much higher than the national first-class energy efficiency standard, and with the outstanding performance of "energy efficiency over one level, more than 3000 degrees in multiple provinces", it won the first "super first-class energy efficiency certificate for cabinets in the air conditioning industry" issued by China Household Electrical Appliances Research Institute. Another new product with dust-free and free air, the first 45.2° canopy-type golden airflow technology and 85.6° waterfall wall-attached airflow technology, realize that the cold air does not blow directly, and the warmth starts from the soles of the feet, bringing a more comfortable new experience of air supply.
In the context of the rising popularity of trade-in, green recycling and green services have become the focus of attention. At the event site, Zhu Xuewen, deputy general manager of Changhong Meiling China, said: "In view of this year's home appliance replacement activity, Changhong and its subsidiaries Gerun Company and Kuaiyidian Company joined hands with Mianyang Jiafulai Electric Appliances to take the lead in providing consumers with an integrated after-sales service plan for collecting and sending new ones in Mianyang area, breaking the "recycling" blockage of old household appliances, and implementing the whole link and integration of "replacement + recycling" to improve user experience. At the same time, Changhong Gerun has built a green recycling industry chain system of "Internet + recycling system + material recycling platform + home appliance dismantling center", all recycled old household appliances are dismantled and processed by Changhong Gerun, and the second sale is strictly prohibited, so as to achieve the whole process of green recycling in the real sense, and escort energy conservation and emission reduction, low-carbon environmental protection. ”
With the blessing of green recycling, Changhong air conditioner "Air Raid 14" provides consumers with a one-stop green replacement experience for home appliances in the whole house, further igniting consumers' enthusiasm for renewal, and promoting updated consumption.
The current trade-in not only brings consumers an upgrade in experience, but also brings a new opportunity to the new season of home appliances. In the mainland home appliance industry is in a critical stage of green transformation, Changhong air conditioning through trade-in activities, to guide the elimination of backward production capacity, accelerate product upgrading. This will help promote the optimization and upgrading of the structure of the air-conditioning industry, and will effectively promote the high-quality development of the air-conditioning industry with green transformation and technological upgrading as the core.