Qingdao Daily/Guanhai News, April 20 On the morning of the 20th, the 19th Laoshan Tea Festival and the 3rd Laoshan Tea Valley Rain Mining Festival opened in Qingdao Bihai Lantian Provincial Modern Agricultural Industrial Park, Wanggezhuang Street, Laoshan District. With the theme of "A Cup of Laoshan Tea, All Kinds of Qingdao Beauty", this tea festival aims to empower Laoshan District's "characteristic industry + cultural experience + festival tourism" with rich and colorful tea cultural symbols, and inject new development momentum into the regional brand of Laoshan tea, broaden the channels for tea farmers and tea enterprises to increase income and get rich, and the comprehensive integration of agriculture, culture and tourism.
At the opening ceremony, Laoshan District demonstrated the whole process specification of Laoshan tea picking, frying, inspection and packaging in the core producing area in the form of video, and publicized the new standard of tea packaging. Subsequently, representatives of tea companies were invited to the stage to display their products, and Laoshan District officially released the Laoshan tea origin certificate logo and labeled the products on site. At the same time as announcing the opening of the 19th Laoshan Tea Festival and the 3rd Laoshan Tea Valley Rain Mining Festival, Laoshan District also launched the "Tea Rhyme Laoshan Creative Check-in Line" activity and the "Mountain and Sea Tea Fragrance Drunk Wanggezhuang" theme month series of activities. It is reported that the theme month includes the release of poetic pastoral boutique tourism routes, tea field concerts, tea camping, Zen tea markets, intangible cultural heritage experience, tea banquet competition and Qingdao Xiaoyang Spring Tea Culture Museum and Qingdao City's first batch of intangible cultural heritage base unveiling ceremony and other seven major sections, rich and colorful activities will last until mid-May, and the general public and tourists are invited to come to experience.
Intensive cultivation of rich people "new leaves"
In 2022, the strain was selected into the list of "National Famous and Special New" agricultural products by the Ministry of Agriculture and Rural Affairs, becoming the "leader" of the high-end brand of Laoshan tea.
At the opening ceremony, Jiang Renhua, chairman of the China Tea Society, released the technical standards for Laoshan tea brewing, reflecting the concept of Laoshan tea industry taking the initiative to practice innovation and development. In addition, this year, Laoshan District will learn from the protection practices of core production areas such as Hangzhou West Lake Longjing and Suzhou Biluochun, and will fully enable the "Laoshan Tea Digital Management System" to give each Laoshan tea truly produced in Laoshan District a "digital ID" to realize the full traceability from the tea field to the tea cup.
At present, there are more than 20,000 people engaged in the tea industry in Laoshan District, 136 registered tea enterprises, a planting area of about 20,000 mu, an annual output of more than 1,500 tons, an output value of more than 600 million yuan, and a regional public brand value of 1.598 billion yuan.
Stimulate the "new taste" of mountains and seas
At the opening ceremony, Laoshan District focused on the mountain and sea scenery and tea culture, connected the five major tea garden attractions in the area, and launched the "Tea Rhyme Laoshan Creative Check-in Line" activity, which was an innovative expression of traditional content, allowing tourists to rediscover the unique charm of Laoshan tea culture and mountain and sea scenery in an immersive experience.
Wanggezhuang Street has 13,000 acres of tea plantations, with unique natural endowments, relying on the advantageous resources of the main production area of Laoshan tea, Laoshan District has planned and launched seven major agricultural and cultural tourism experience activities from April 20 to May 20 with the theme of "Mountain and Sea Tea Fragrance and Drunk Wanggezhuang".
Coming to Laoshan, tourists can taste food, enjoy the beautiful scenery, stay in homestays, and feel the intoxicating scenery of Wanggezhuang along the tea rhyme mountains and seas poetic pastoral boutique tourism route; There is not only camping in the tea town, guitar playing and singing, open-air movies, and tea brewing around the stove to experience the full, but also a Zen tea market will be opened during the "May Day" period, where tourists can enjoy tea plays, taste tea fun, catch up with tea sets, buy tea ceremonies, and feel Zen tea culture at zero distance. In addition, during the Laoshan Tea Festival, the main venue of the opening ceremony, the Bihai Lantian Tea Garden, has a special intangible cultural heritage experience area, where visitors can taste Laoshan tea, Laoshan paper-cutting, Wanggezhuang steamed buns, cloisonné enamel and other intangible cultural heritage skills and folk specialties on the spot, and feel the charm of intangible cultural heritage In mid-May, Qingdao Xiaoyang Spring Tea Culture Museum and the first batch of intangible cultural heritage inheritance bases in Qingdao will also be unveiled, when tourists can go to experience tea picking, tea making skills, taste fragrant tea, use tea food, appreciate tea art, and feel the unique charm of intangible cultural heritage tea culture up close.
Write a "new chapter" of enriching the people
In recent years, Laoshan District has profoundly practiced the development concept of "three teas" as a whole, and has made great efforts to do a good job in tea culture, tea industry, and tea technology.
According to the relevant person in charge of Laoshan District, Laoshan District deeply excavated the local tea customs, sorted out the historical context, compiled and published the "Laoshan Tea Chronicle", as a representative of China's "tea and the world", Laoshan tea went out of Asia into Europe, America and Africa, showing the world the breadth and profundity of Chinese tea culture.
Through optimization and innovation, Laoshan District has successively completed the registration and declaration of a series of new varieties such as "Laocha No. 1", "Laocha No. 2" and "Laocha No. 3", and successfully cultivated high-end strains of black tea "Laoshan Fengyu". It is reported that this year, Laoshan District will accelerate the registration and declaration of the "Laoshan Tea No. 11" variety, and start to build high-end strains of white tea, promote the transformation and upgrading of Laoshan tea to deep processing and high value-added, and continuously extend the industrial chain.
Laoshan District has been intensively cultivating in brand promotion and tea industry standardization, and has implemented the "Five Direct Supplements" for 14 consecutive years; Laoshan Tea has appeared at the 20th China International Agricultural Products Fair as the only representative of the national tea category; in 2023, the 32nd China Tea Industry Science and Technology Annual Conference with the theme of "Science and Technology Leading Tea Rhyme Laoshan" has been successfully held, and the province's first pilot county with high-quality and efficient quality control of new agricultural products has been successfully created.
A cup of Laoshan tea, all kinds of Qingdao beauty, the fairy mountain holy water, sent to the tea taster. Under the joint construction and co-governance of the government, industry associations, enterprises and tea farmers, the signboard of Laoshan tea is getting brighter and brighter, the fragrance of tea culture is more and more widespread, and the "good spring" of rural revitalization industry and enriching the people is becoming within reach. (Qingdao Daily/Guanhai News reporter Yi Tao/text Xing Zhifeng/photo)
(Author: Yi Tao)