The bitterness and paradox of the breakfast industry: why are there so few practitioners when profits are attractive?
The importance of breakfast as a source of energy to start the day cannot be overstated. In this seemingly unsolicited market, breakfast restaurants should theoretically mushroom. However, the reality is quite the opposite, and while the profits of the breakfast industry may seem tempting, very few people actually get involved in it. What is the reason for this?
The bitterness behind the breakfast industry is unimaginable to many outsiders. At three or four o'clock in the morning, while the city is still asleep, the owners of the breakfast shop are already busy. They have to prepare all the ingredients in a few short hours for the upcoming breakfast rush. This kind of upside-down schedule is undoubtedly a huge challenge for ordinary people. In the long run, physical exhaustion and mental stress can discourage many people.
In addition to the challenges of work and rest time, the profits of breakfast shops are not as impressive as imagined. Although the price of each breakfast is not high, the cost should not be underestimated. Expenses such as rent, utilities, and food will greatly reduce profit margins. Coupled with the fact that breakfast shop traffic tends to be concentrated in short periods of time in the morning, it is imperative for operators to maximize sales during this time period to maintain the store's profitability.
However, boosting sales is not an easy task. Nowadays, with the accelerated pace of life, many people choose to make their own breakfast at home or buy a portable breakfast on the go, rather than spending time sitting in a breakfast shop to enjoy it. In addition, with the rise of pre-made dishes and take-out platforms, consumers can get breakfast more conveniently, which has undoubtedly caused a lot of impact on traditional breakfast restaurants.
At the same time, the breakfast industry faces another challenge – the recruitment and retention of employees. Due to the long hours, high work intensity, and relatively low salary packages at breakfast shops, it can be difficult to attract the right employees. Even when employees are hired, how to retain them is a big problem. Many employees often choose to leave after working for a period of time because they can't handle the huge pressure of work.
So, in the face of these dilemmas, how should breakfast restaurants break through? First of all, operators need to pay attention to the characteristics of the store and the construction of reputation. Attract more customers by offering unique cuisine and excellent service. Secondly, you can consider expanding your business scope, such as providing takeaway services, opening chain stores, etc., to increase sales channels and expand brand influence. Finally, the government and all sectors of society should also give more attention and support to the breakfast industry, such as providing tax incentives, reducing operating costs and other measures to reduce the burden on operators.
Overall, the breakfast industry is facing many challenges, but it is not without opportunities. As long as operators can keep up with the pace of the market, continue to innovate and improve their business strategies, we believe that they will be able to gain a foothold and succeed in this highly competitive market. At the same time, we also hope that the government and all sectors of society can give more attention and support to the breakfast industry and jointly promote the healthy development of this industry.