Hosted by the Cyberspace Administration of the Gansu Provincial Party Committee and undertaken by the Cyberspace Administration of the Zhangye Municipal Party Committee and the Cyberspace Administration of the Ganzhou District Party Committee, the "I@ Gansu 2024 Online Enrichment Expo" Cyberspace New Farmer Action Webcast Training Ganzhou Special Session was successfully held in Ganzhou District, Zhangye City from April 22 to 23, 2024.
With the theme of "Agricultural Rhyme Jin Zhangye Yunxiu Ganzhou Flavor", this training will present Ganzhou cultural tourism and agricultural products on the cloud through the e-commerce smart engine and the vast ship of the modern Internet, showing the Ganzhou style, attracting 320 students from online and offline e-commerce enterprises, tourism companies, teams, and individuals to participate.
Zhangye is known as the "land of mulberry hemp" and "the land of fish and rice". It not only has unique natural scenery and cultural landscapes such as Pingshan Lake Grand Canyon, Big Buddha Temple, National Wetland Park, etc., but also gives birth to special agricultural products such as selenium-rich millet in Zhangye Huazhai, Wujiang tribute rice, green organic vegetables, and Jinmanyuan apricot peel tea.
During the training, the two senior lecturers combined the professional knowledge of video shooting and e-commerce live broadcast, through experience sharing, theoretical explanation, and practical operation, in-depth analysis of specific cases such as Zhangye Danxia Scenic Area, Horseshoe Temple, Golden Millet, and Fried Firecrackers, and taught the students how to use Internet thinking to present local beauty and food to consumers in a more vivid and intuitive way, and encouraged the students to shoot more, share more, widely apply the knowledge used, and continuously improve their professional quality of live broadcast e-commerce.
Xu Guohong, Executive Deputy Director of the Propaganda Department of the Ganzhou District Party Committee and Director of the Cyberspace Administration of China, said that the training of new farmers in the network information industry has high specifications, excellent teachers and practical content, which is a specific measure to build a digital talent matrix, empower the digital platform economy, strengthen rural market entities, and promote the high-quality economic and social development of Ganzhou. Through the training, the trainees have effectively mastered the network marketing strategy and online video live broadcast skills, hoping that they will stand at the forefront of the tide and fight bravely in the wave of vigorous development of the digital economy, strive to be the vanguard of rural revitalization and the spokesperson of Hemei Ganzhou, and use the cloud link to open up the "air express" from the origin to the consumer end, continuously transform the "network traffic" into the "increment" of economic development, and help the "sweet" characteristic products go out of the northwest and go to the whole country.