In the post-epidemic era, "light off-road" has become a life that many young people yearn for.
But the dream is very full, and the reality is very skinny - the traditional hard-core off-road SUV is generally synonymous with "high price" and "high fuel consumption". Young people are limited by financial means, and their "off-road dreams" are out of reach.
Now, in the new energy era, the above problem has finally been solved.
A few days ago, the 2024 Haval Raptor was officially launched, and a total of 4 models were launched this time, with a price of 165,800-192,800 yuan.
As a plug-in hybrid SUV, the Haval Raptor is equipped with Great Wall's "Hi4 intelligent four-wheel drive electric hybrid technology", with a NEDC pure electric range of 102km-145km and an official fuel consumption of 5.98L-6.09L/100km.
In terms of rights and interests, Haval SUV has given a series of car purchase rights and interests such as free optional upgrades worth 4,000 yuan worth of ink Jiangnan gray custom color, a deposit of 2,000 yuan to 6,000 yuan for car purchases or 5,800 yuan for official modification kits.
It is reported that the vehicle passability of the 2024 Haval Raptor Belt has been strengthened to a certain extent.
For example, the minimum ground clearance has been increased to 221 mm (200 mm for the current model), the wading depth has been increased to 580 mm (560 mm for the current model), the approach angle is 25 degrees (24 degrees for the current model), the departure angle is 32 degrees (30 degrees for the current model), and the longitudinal passing angle is 20.1 degrees (19 degrees for the current model).
What is remarkable is that some models have carried out the operation of "price reduction and additional configuration" according to their own adaptive configuration and off-road equipment.
Among them, the 102 Pro version, which has a guide price of 173,800 yuan, adds comfort configurations such as front ventilation, so memory, and height adjustment of the main driver, as well as details such as exterior mirror memory and ETC function, which are worth 3,000 yuan.
Then, it is the 145 Pro version with a guide price of 183,800 yuan, and the idea of increasing the allocation is completely consistent with the above configuration, and the additional allocation value is the same as 3000 yuan
The most eye-catching is the newly launched configuration, the 145 Exploration Edition with a guide price of 192,800 yuan.
Compared with the 145 Pro version, the former has added a series of more practical configurations such as the rear axle electronically controlled differential lock, HUD head-up display, rear thermal sunshade, and original tachograph, which is officially believed to be worth up to 20,000 yuan.
In all fairness, the mid-spec version and sub-top-spec version of the 2024 Haval Raptor have limited improvements in configuration, especially in terms of comfort configuration.
Its newly launched top version, although the increase is not small, but the price is close to 200,000 yuan, which is a large burden for young consumers.
At the price of 15-200,000 yuan, today's Haval Raptor is not the only choice for "square box hard SUV", such as competing models such as Jietu Shanhai T2, which is also eyeing this market segment.
In the context of frequent "price wars" this year, the Chamber of Commerce has adopted the strategy of price reduction competition. If the Haval Raptor decentralizes some of the features of the high-end model in the form of "giving away optional packages" in the future, it may be more relaxed in the face of the "price war".
From the perspective of sales structure, the 2024 Haval Raptor is the absolute main force of Haval SUV in the field of new energy, so the author believes that it still needs to continue to improve its cost performance. You must know that this year's Chinese new energy vehicle market, its cruelty may be refreshed again.
As for the sales of the 2024 Haval Raptor, you can wait and see.