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Calling Zhao Liying was useless! "Dragon Quest" is mediocre, why doesn't Disney work?

author:Film and television word-of-mouth list

#赵丽颖配音 The Legend of the Dragon Quest #

After not seeing the release of foreign films for a long time, I finally saw an animated film "Dragon Quest" promoted by Disney, focusing on Southeast Asian culture. Set in a fictional country that blends historical and cultural elements from Vietnam, Thailand, Laos, Myanmar, Cambodia, the Philippines and Malaysia, the film is Disney's first Southeast Asian princess, which still sounds like a gimmick. Moreover, the film is still a relatively rare original script of Disney in the past two years.

Calling Zhao Liying was useless! "Dragon Quest" is mediocre, why doesn't Disney work?

As a result, in the first weekend after the release of the box office of less than 50 million, compared to the release of "Surging Crowds" has only thrown away the gap of 2 million after the release of a month, it is not to be compared with "Hello, Li Huanying", which is still in a super-god state, and the performance of this look can definitely be said to be quite general.

Calling Zhao Liying was useless! "Dragon Quest" is mediocre, why doesn't Disney work?

In addition, in the early days of this film, Zhao Liying, a super first-line flower after the eighty-five-year-old, as the voice of the mainland Chinese version, the large posters were overwhelming, stretching a long publicity period, and preparing to make a big market in China. After all, in many places abroad, this movie can only be broadcast through Disney's streaming media platform, and the mainland market is Disney's current heavy warehouse area, so it is natural to increase chips. They thought that with Zhao Liying's appeal, they could make this movie echo, but the fact that we saw was not the case.

Calling Zhao Liying was useless! "Dragon Quest" is mediocre, why doesn't Disney work?

The reason for this situation is both the advantage of this piece and his fatal flaw. Viewers who have seen Disney animation know how much Disney has taken the details to the extreme. I think that in "Frozen", even Elsa's casual set of clothes, layer by layer of patterns were carefully drawn by more than a dozen painters one by one. In addition to the blockbuster "Frozen", no matter which movie the various small pets in the other movie, the hair is amazingly realistic. This movie is no exception, as one of the protagonists of the dragon Sheila, there are audience friends who have watched the movie have said that they do not know whether they feel that they have been single for a long time, and they actually think that a dragon is extremely handsome.

Calling Zhao Liying was useless! "Dragon Quest" is mediocre, why doesn't Disney work?

The special effects, details, and character action are designed to perfection, and even music is Disney's usual strength. Beautiful, and very Southeast Asian style, a variety of Southeast Asian instruments in the tune, a little bit of tunes will bring people into those charming countries. In this regard alone, it is difficult for any domestic animation company to catch up for the time being, even if it is not easy to match shoulder to shoulder.

Calling Zhao Liying was useless! "Dragon Quest" is mediocre, why doesn't Disney work?

The second biggest advantage is that such a work on the assembly line has also quickly brought together almost all the Asian actors in Hollywood, each of whom is extremely excellent and is a familiar face for domestic audiences. The voice of the dragon Sheila in the movie is Okafina, who became the first Asian to win the Golden Globe Award last year; the voice of the villain Nami is Jama Chen, who has starred in "Fantastic Beasts and Where to Find Them" and "Picking Gold"; in addition, there are the female version of Lin Yongjian, who is super familiar to the audience, Wu Shanzhuo, who starred in the American drama "Killing Eve", Benedict Wang, who has appeared many times in "The Avengers", kim Dae-hyun, Song Jingxiu and other actors. All of them are familiar Asian actors that the audience can definitely reflect as soon as they see their faces.

Calling Zhao Liying was useless! "Dragon Quest" is mediocre, why doesn't Disney work?

However, this is precisely where their fatal hard wounds lie. Disney's fast food works on the assembly line industry seem to be the first, princess with Southeast Asian cultural background, symbolizing the diversity of world cultures, including nationalities, but in fact, seeing the faces of this group of Asian actors from South Korea, China, Vietnam and various countries, we know that this is actually a film with a Southeast Asian background and telling Hollywood stories. The core spirit of the film, as well as the views and attitudes they want to express, are still the same set of doctrines that their white people promote. Even in the past two years, some political correctness, overcorrected feminism, has been exposed in this movie.

Calling Zhao Liying was useless! "Dragon Quest" is mediocre, why doesn't Disney work?

In addition, there are just praised their special effects and music, really impeccable, every audience who has watched the movie, the mind is the protagonist seems to be able to see the pores of the skin, and the pleasant music. But do we remember what the plot says? It is also a cliché in which all links are advanced by lines, logic is all turned, and love can overcome all the old-fashioned dramas.

Calling Zhao Liying was useless! "Dragon Quest" is mediocre, why doesn't Disney work?

Although the performance of "The Legend of the Dragon Hunt" is mediocre, it also has to convince the domestic production companies, and the works produced on the assembly line can achieve such an effect. Similarly, Disney should also recognize that their move of always changing soup and not changing medicine is obviously no longer good in the mainland market, which used to be like cutting leeks. Text/month up arc

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