Text: Historical Records of Landscapes
Edited |
With cool stud earrings and a tattoo on his arm, he looks so cynical that everyone will think that they are either playing rock and roll or a "spiritual guy" in mixed society.
Xu Lei is such a person, but the ability of this "spiritual guy" is really not small. That's right, the so-called "618 big promotion" was invented by Xu Lei.
People play with contrasts! Such a person used to be the "second-in-command" in charge of JD.com, and people can't help but wonder if such a social person can manage JD.com well?
The former CEO of JD.com also put down cruel words: "If you don't accept Xu Lei, you don't accept me." How much ability does Xu Lei have to let him take his place?
«——【Jingdong Crisis·】——»
In 2018, the impact of the epidemic caused a very big decline in the country's economy, and many large enterprises were hit hard, and JD.com was no exception.
The situation was already grim, and Liu Qiangdong, the CEO of JD.com at the time, had a "Mingzhou case" in the United States because of a misunderstanding, you must know that the image of a company's leader is also a representative of an enterprise, so it is not surprising that JD.com has suffered a lot of damage.
JD.com's turnover suddenly showed a rapid downward trend, and the employees up and down JD.com sweated for the company.
Liu Qiangdong, who was busy with his own case, also had to "clean up" himself and JD.com in order to keep JD.com, which he had been operating for many years.
And the arrow is on the string, it has to be sent, and someone has to sit on the CEO's seat when it is vacant, and in desperation, Liu Qiangdong found Xu Lei to sit in the CEO's seat.
But despite this, the serious damage suffered by JD still cannot disappear, and it has become a problem that Xu Lei has to face to reinvigorate JD.com, a large enterprise.
Such a hot potato received Xu Lei's hand, and when he learned that the new CEO was Xu Lei, a trendy man, the company's people "finally died in suspense".
It can be said that during that time, the people in the company basically prepared their resumes and were ready to change jobs, but Xu Lei did not agree.
People's sighs and sighs did not affect Xu Lei's enthusiasm, and he immediately held a meeting to put forward his own ideas and the future development direction of the company.
Xu Lei's vows and resolute attitude finally broke the negative and sluggish emotional atmosphere of everyone.
That "social person" with studs and tattooed arms would even wear a suit with leather shoes and become so reliable? In fact, Xu Lei's image of a "hipster man" is completely his disguise.
«——【Xu Lei's Change·】——»
He was not born in an ordinary family, and it can be said that the status of each relative should not be underestimated. And Xu Lei, who has been extremely rebellious since he was a child, is unwilling to follow the old path of his parents and become a soldier who protects his family and defends the country in a down-to-earth manner.
But after all, he was born in a family of giants, and despite being rebellious, he still has a clear plan for his life, and he has been very self-disciplined since he was a child.
After four years of college life, Xu Lei also successfully entered a well-known state-owned enterprise, at this time Xu Lei is indeed a serious person, wearing formal clothes to work every day, let alone any earrings.
Later, the Internet gradually developed, and Xu Lei wanted to catch up with this wave, so he ruthlessly resigned from his job in a state-owned enterprise and came to Lenovo.
But what Xu Lei didn't expect was that the training for employees here was very strict and demanding, and even the training time was as long as two and a half years, and Xu Lei couldn't help but sigh that he didn't know how many times more tired than the work of state-owned enterprises.
But there is no turning back in life, and after a few years, Xu Lei is no longer the energetic young man in his early twenties, but his mood has also changed at this time.
He suddenly felt that life could not be too boring, and he had never paid attention to what he liked and wanted in the years of hard work.
This time, he wanted to live his true self, and he began to get his ears pierced, get tattoos, and even click in music software that he hadn't touched in years.
He would go on a walk-and-go trip to listen to celebrities sing rock 'n' roll, and he would also sweat on the court with a basketball in the evening or early morning.
In this way, the former "serious person" no longer exists, and is replaced by Xu Lei, the "savior" of Jingdong.
«——【Jingdong's "Resurrection"·]——»
After a series of "divine operations" by Xu Lei, Jingdong began to slowly recover.
In May 2019, Xu Lei seized the market of WeChat users and successfully renewed the contract with WeChat, which is a very good momentum.
At that time, Pinduoduo's reputation was famous, but Xu Lei did not feel the slightest panic, but withdrew from the "Jingxi" docking with WeChat to fight against Pinduoduo's suppression.
And after a period of time in the past, some reporters interviewed him about Pinduoduo, and he released a cruel sentence: "I don't care too much about the company that has only been established for 4 years", which also caused a lot of sensation in the industry.
But Xu Lei's tricks are more than these, and it is also worth mentioning that Xu Lei participated in Jingdong's June promotional activities.
The company held a plan for marketing activities in June, and Xu Lei uniquely proposed a "618 promotion" activity. But as soon as the proposal came out, it quickly aroused strong opposition from people, because we all know that "Tmall Double 11", and everyone has seen the big sales of goods.
But no one thought about the accumulation of a large number of orders and the pressure on logistics, so the risk is not small. Therefore, there are very few people in the company who support Xu Lei.
Seeing that the situation has become so embarrassing, Xu Lei still insisted on his opinion, and said, "You can do a month-long activity, but you must let consumers remember 618!" ”
«——【Xu Lei in Jingdong·】——»
So the 618 big promotion was born under Xu Lei's strong insistence, facts speak louder than words, with 618Jingdong is indeed getting better and better, but Xu Lei's was only arranged to the wireless business department.
At that time, the wireless service was called the "edge service", and anyone with a discerning eye knew it at a glance.
But who is he? He is Xu Lei. Xu Lei always has his own set of methods, he doesn't understand Internet technology to learn, and people turn a blind eye when they see him taking a group of technicians to do the Internet.
But later Xu Lei not only created the software of Jingdong Mall, but also made Jingdong gradually transform to the Internet, which can be said to have made the group of people who looked down on him "snap" in the face.
It is precisely because of Xu Lei's successive achievements in Jingdong that Liu Qiangdong will support Xu Lei so much.
In the "618" event in 2019, JD.com set a new record of 201.5 billion yuan in turnover without the presiding over of the former CEO, and there is no doubt that Xu Lei is the biggest contributor.
At the scene of JD.com's second listing, Xu Lei appeared in a suit, sounded the golden gong at the scene, and once again announced to the outside world that he had officially become JD.com's "second-in-command".
And this time Xu Lei knocked on the golden gong and made the news again, because it is said that this golden gong is not an ordinary golden gong, but it was specially created by someone with craftsmanship for 200,000 yuan.
But things can't always go smoothly, and so is JD.com. Xu Lei, who once looked down on Pinduoduo, was finally hit back by Pinduoduo, and on May 12 this year, Pinduoduo had a total market value of $71 billion, which can be said to have surpassed JD.com.
No matter how much Xu Lei quibbles, it is undeniable that Pinduoduo does have great potential for development.
In addition to the strong rival Pinduoduo, Suning Tesco also started a "price war" with JD.com, claiming that it would be 10% cheaper under the basic subsidy.
«——【·Conclusion·】——»
In this way, the fierce competition between enterprises can be said to be very cruel, and if you are a little behind, you will immediately be seized by other companies.
In the face of the challenges brought by competitors and the progress of the times, how should Xu Lei respond?
Not only JD.com, any enterprise must continue to optimize itself if it wants to develop and survive, and it can be said that in the rapidly changing market activities, continuous innovation is the key to success.
Information sources:
Playing music, wearing earrings, and having tattoos, the tide man "top" took over JD.com, why did Liu Qiangdong choose him? ——Released by Global People Magazine on 2020-06-19