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"I have a house facing the sea, and the spring flowers are blooming."
This sentence written by Haizi in the poetry collection has become the home of many people's dreams, and it has also become the sales slogan of the vast number of sea-view houses in the 21st century, and Rushan Silver Beach in Weihai, Shandong Province is one of them.
The blue sea, the salty sea breeze, open the window is a beautiful view of the sea and sky, and a few steps downstairs to the silver white beach. The sea-view house in Rushan was planned like this at the beginning of the construction, and the price is cheaper, and the environment is relatively suitable.
It's a day like this to think about, not to mention that it can become a reality. So many people, especially the elderly, took the bus to Weihai with hope and longing, and bought their "dream" in Rushan Silver Beach.
However, as more and more sea-view houses have risen on the shores of Silver Beach, the follow-up infrastructure has not kept up, and another statement has hit the hearts of homeowners - "The first misery of buying a house is to buy an unfinished building, and the second misery is to buy a sea-view house!" ”
The beautiful "rumors" of Silver Beach
Located on the coast of the Yellow Sea, Rushan Silver Beach is a prefecture-level city between Weihai and Qingdao, facing the Korean Peninsula in the distance.
As its name suggests, the silver-white sandy beach stretches for several kilometers, is full of green trees, and there is no shallow water aquaculture and tidal flat development around it, the ecological environment remains intact, and the environment is not polluted, so it is known as the "Oriental Hawaii" and "the first beach in the world".
In addition, Rushan has a coastline of more than 200 kilometers, and its special geographical environment makes its climate closer to Qingdao, which is not as cold and snows as Weihai in winter, and is cool and windy in summer, with a maximum temperature of only about 28 degrees.
Like most cities in China, it also has a rich cultural heritage, and is the place where the story of the national hero "Ten Warriors of Ma Shishan" takes place, and it is also the place where the stories of the famous writer Feng Deying's novels "Bitter Cauliflower", "Spring Flower" and "Mountain Chrysanthemum" take place.
In addition, in addition to the beautiful scenery and stories, Rushan is also a famous "hometown of longevity" along the coast of China.
In many advertisements, it is claimed that Silver Beach is one of the healthiest and longest-lived places in the country, with clean air and long-lived elderly people over 90 years old everywhere.
What's more, the advertisements say that it is a sanctuary for chronic diseases and geriatric diseases, and many people suffering from cardiovascular diseases, joint diseases, asthma, skin diseases and other diseases have improved after living here.
There is no scientific confirmation for some of these advertisements, but the sand of Rushan Silver Beach is indeed officially certified, which is a high-grade quartz sand with high magnetic content, delicate texture, and a silica content of more than 98%, making it a natural "sanatorium".
In 2003, Rushan was also awarded the "Habitat Award" by the United Nations, affirming the living environment here.
A series of labels are placed on the small city of Silver Beach, which is undoubtedly a huge temptation for the elderly who love health and are eager for health.
Real estate developers also heard the wind, and a number of sea-view housing communities have sprung up.
According to incomplete data, between 2007 and 2010, which is considered to be the craziest year for building sea-view houses, the total area of real estate completions in Rushan reached an astonishing 5.62 million square meters, and the stretching coastline is full of hundreds of sea-related communities such as Haidu Flower Garden and waterfront homes.
After that, there was an endless stream of people coming from all over the country by bus. Attracted by the dazzling advertisements, almost everyone left with a room book in hand.
"A mess" after the boom receded
After entering the 21st century, China's economy has ushered in more than ten years of rapid development, but with the continuous rise of modern metropolises, the "feng shui treasure land" of Rushan Silver Beach seems to have been forgotten by people.
More than 20 kilometers long and 3 kilometers wide on the coastline of Silver Beach, there are more than 200 small and large communities, and all kinds of small villas and single apartments are lined up.
However, the occupancy rate of these houses is less than 30%, and after winter, it is even less than 10%, and it was once called a "ghost town" by the locals.
At the beginning, the perfect facilities advertised by the sales office and the new generation of pension holy places seem to have become bursting soap bubbles, and the sparse population and backward facilities are the reality.
For a while, the house book in the owner's hand became "hot", and he couldn't hold it, and no one wanted to get rid of it.
When the Rushan housing boom was in full swing, almost every day you could see people in the surrounding cities and even in the big cities of various provinces handing out flyers on the street, asking if they wanted to buy a house with a sea view.
Even so, there is still an oversupply of houses in Rushan Silver Beach, with a large number of vacant houses scattered all over the shore of Silver Beach, and only a few houses in the community that turn on their lights every night.
According to the survey, most people who buy a sea-view house in Rushan will want to resell the house in about 5 years. But time has passed, not to mention doubling the appreciation as in the original propaganda, it is enough to be able to "thank God" without losing money.
Last year, it was reported that Mr. Yao, the owner of a community in Yintan, Rushan, listed a house for 400,000 yuan, but the final transaction price was only 180,000 yuan.
Mr. Yao said that the price of buying a house in 2020 was 410,000 yuan, and he wanted to sell it to return to his capital, but he didn't expect the house price to fall so badly.
Mr. Yao is not alone, Rushan Yintan has already been labeled as the "second Hegang", and almost all the second-hand houses for sale are "plummeting" and "cabbage prices".
As of the end of last year, among the information that can be found on the buying platform, the transaction price of second-hand houses in Yintan is basically around 2,700 yuan per square meter. And this year, the price has fallen all the way, and the cheapest Donghai Huayuan community is only 1083 yuan per square meter.
On the purchase software, the total price of a large number of second-hand houses with sea views in Yintan is only about 50,000 yuan, and even the total listing price of 92 square meters is only 62,000 yuan, which is only 740 yuan per square meter, compared with the price of 68,000 yuan per square meter in Shenzhen.
The "truth" about the collapse of housing prices in Rushan
The result of the over-propaganda is that when the illusion is punctured, only the "bloody" reality is left. "Facing the sea, spring flowers blooming" can not replace all life, tea, rice, oil and salt, full of food and warmth is the real stability.
Because of the serious shortage of occupancy rate, there is a general situation of loose property management and serious shortage of community heating in these communities in Yintan.
Even if there are few snowy days, Rushan is also a down-to-earth northern city, there is no heating in the community after winter, coupled with the humid environment by the sea, young people can't stand it, let alone the middle-aged and elderly who are weak.
Therefore, some owners basically only come to Silver Beach in the summer to escape the heat, and then return to their hometown in the winter. And some simply leave the house vacant, trying to "see out of sight and calm down".
The imperfect facilities of the community itself are one aspect, in fact, most of the elderly people give up their pension savings to buy a house, in order to be quiet and less people.
But what really makes Rushan Silver Beach unpopular is that it is sparsely populated.
Nowadays, people are buying houses not only for the purpose of the house itself, but also for the development around the house, and the value that can be brought behind it, such as school district housing, such as a house close to the city center.
However, Silver Beach only blindly develops sea-view houses, and the low occupancy rate makes investors unable to get returns, which also leads to the follow-up facilities not being able to keep up. And the consequence of all this can only be paid by the owner of the house.
If you want to get to the bigger supermarket, you need to drive a few kilometers away, and there are no entertainment venues such as movie theaters and KTVs. If you have a headache and brain fever, you need to drive four or five kilometers to see the hospital, and if you want to go to a large hospital in a serious way, you can only go to the city.
And the backward conditions also make fewer and fewer people choose to stay in Silver Beach, forming a vicious circle.
Where is the way out of Rushan Silver Beach? Is there any hope for a rebound in the future?
I think this is the question of many friends, and it is also the question of the owners of Silver Beach, but no one can give a definite answer, and the Rushan government is also actively guiding.
For a large number of vacant second-hand houses, Rushan has been committed to introducing professional pension institutions in the past two years, and hopes to revitalize these communities through linkage with hotels, health, property services and other companies.
At the same time, they have also launched measures to lease back the entire residential building and renovate it in a unified manner to recover the losses of the owners as much as possible.
Whether Rushan's future will be able to turn the tide is unknown. After reading the predicament of Silver Beach, I would also like to remind you here that buying a house requires a multi-faceted investigation, and don't follow the trend!
Resources:
"The price of cabbage sold in seaview houses, how did Rushan Silver Beach fall into the "second Hegang"? |Property Market Geography, Yicai, November 22, 2022
"The "pseudo-local tyrants" who snapped up the sea-view house ten years ago are now losing out on "dogs"! E-commerce newspaper July 03, 2019
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