Text: The return of the Holy Demon of Fighting
Salarymen in the wave of phone purchases: What are they thinking when they buy a phone?
Recently, the mobile phone market has ushered in a "phenomenon of cost-effective and mid-range counter-attack". In the last two months, the phenomenon has been the craziest.
Putting aside the "mid-range machine" for the time being, because the "mid-range machine" is more complicated, so for the time being, take "cost-effective" as an example, in the face of the positioning of "cost-effective", many brands have launched their own new strategies at this stage, and I have already said in the previous issues about these strategies, which is "under the premise of ensuring the cost, the experience is greatly improved as much as possible".
Not only that, but probably at the end of 2023, after many brands survived the cold winter period, they released a number of new phones in a row, which must include cost performance, and these cost-effective experiences have presented a "grade comparable to flagship", and even if you don't distinguish carefully, you may mistake it for "flagship".
Therefore, the current identification of "cost performance" is definitely a science!
In the past few years, domestic mobile phones have been developing at a very "fast" rate, especially the development speed of mainstream brands and sub-mainstream brands far exceeds the development speed of niche and unpopular brands.
Buying a mobile phone can be said to be a kind of simplicity for different people, or it can be said to be a kind of complexity, but from the perspective of most people, basically no matter what kind of mobile phone you choose in the end, there will be a high probability of complaining and entanglement, because this is a "human weakness" that we can't overcome.
However, in recent years, as a rising army, "cost-effective products" have joined the wave of buying mobile phones, making people begin to feel that they can still spend less money when buying mobile phones, so a new phenomenon has emerged!
Regarding this phenomenon, in fact, many people have over-ignored the sub-positioning of "cost-effective", and the attention to the sub-positioning of cost-effective comes from the change of the mindset of different brands......
However, it can be seen that in this era of complex and personalized mobile phones, the cost performance is no longer the traditional way of living full of various salted fish flavors, they are more pursuing the "self-living method" and want to "live out of themselves"
Just like today's mobile phone, its model "OPPO K12x", from the pricing point of view, the machine does not have any confidence at all, but if you look at the functional experience from all aspects, then you can draw such a point of view "function is confidence, and the basic experience is also at ease";
This phone was released on "May 14, 2024" basically belongs to the category of new phones, and at the first glance of this phone, I actually almost knew what elements it has
1. According to my observation of mobile phones for many years, the overall functional experience of "OPPO K12x" is reflected in all aspects, which is indeed a kind of grade for new phones to pick up leaks.
2. When the "OPPO K12x" meets the grade of the new phone, what factors should we pay attention to? There is no doubt at all, just pay attention to the battery life and appearance of the "OPPO K12x".
3. Now that we know that the battery life of the OPPO K12x is the main advantage, what do we need to pay attention to next? In fact, at this time, you need to forget "this is a mobile phone", and then look at "OPPO K12x" from the perspective of the brand, at this time, the word "beauty" enters your own thoughts, relying on "beauty" to get "OPPO K12x" and even the key factor of the entire OPPO brand mobile phone, is "selfie and appearance of taking photos".
The above is the purchase principle that I summarized in the simplest way from the "OPPO K12x" mobile phone, you can refer to it at will.