On June 4, Hequ County held a symposium on brand reputation construction on the fifth floor of the Finance Bureau and signed a cooperation agreement with the National Brand Research Institute. Li Gang, director of the National Brand Research Institute and editor-in-chief of the National Brand Network, attended the symposium and communicated with the heads of 10 enterprises, including Hequ County Wanjiafu Trading Co., Ltd., Fenghe Agricultural Development Co., Ltd., and Shanxi Lianxin Selenium Agricultural Science and Technology Development Co., Ltd. The relevant person in charge of the county agriculture and water bureau attended the discussion.
At the symposium, Li Gang promoted and interacted with the participating enterprises on the standard construction and function of the CBRS "China Brand Credit Evaluation Guide". He pointed out that the selection of specialized, special and new scientific and technological products and geographical indication agricultural products in our county, especially authenticity and assured food, with the help of the national brand network national sales assistance service system, through the national brand network CBTV and high-traffic platform to implement content distribution, live broadcast and other measures, so that high-quality products sell more, sell fast, sell well, and at the same time realize a benign business system with reliable sources, traceable whereabouts, and controllable risks, so that consumers can save time, effort, and rest assured.
The person in charge of the County Agriculture and Water Bureau elaborated on the importance of the "China Brand Credit Evaluation Guide" standard to industrial brand building. He stressed that the party and the government pay more and more attention to brand building work, the introduction of a lot of policies and measures, "China brand reputation evaluation guide" standard is an important way for Hequ County's characteristic products to become a brand, we should take advantage of the development, and actively cooperate with the National Brand Research Institute, the national brand network, the Hequ County's corporate reputation, product reputation to do better, the brand up, and truly have the characteristics of Hequ specialized and special new technology products, agricultural products recommended and promoted, It provides a strong boost for promoting the high-quality economic and social development of Hequ County.
( Li Chunmei )
Source: Meander Express