On the eve of the 618 promotion, Xiaomi was once caught in a storm of tax rumors. Some sinister trolls spread rumors on the Internet, accusing Xiaomi of only paying 1.4 billion in taxes with a revenue of 280 billion in 2022, which is suspected of tax evasion. Such a thing at a key marketing point has made many rice fans worry that Xiaomi's marketing revenue this year will be damaged.
However, this statement was quickly refuted by bright-eyed netizens. From the financial report released by Xiaomi, it can be found that in 2022, Xiaomi will make a profit of 4.75 billion and pay income tax of 1.431 billion, accounting for a very high proportion. After all, revenue does not represent profits, but also depends on the revenue model and gross profit margin, and the gross profit margin of Xiaomi products has always been not high, compared with Huawei's 30% gross profit, Xiaomi belongs to the type of small profits and quick turnover, and uses cost performance to "make friends". Can you still evade taxes with this tax payment ratio? Outrageous, right?
The reason why there are such rumors is because there are some water armies on the Internet that do not seek the truth and are only hype, comparing Huawei's payment of 90.3 billion yuan in 2020 (including 9.4 billion taxes + 80.9 billion value-added tax) with Xiaomi's 1.4 billion taxes in 2022! Not only is the calculation dimension chaotic, but even the time node is Zhang Guan Li Dai! That's right, if you add value-added tax, it will definitely easily reach tens of billions of taxes, and Xiaomi will have to have 2 or 30 billion to do this. Such outrageous rumors were quickly debunked.
What is gratifying is that this wave of rumors not only did not have a negative impact on the large promotion volume of Xiaomi 618, but also hit a record high! According to the data, as of 12 noon on June 14, 2024, Xiaomi's omni-channel payment amount has strongly exceeded 20 billion yuan, which has refreshed Xiaomi's 618 sales record over the years, demonstrating the strength of the brand and the high recognition of consumers.
As early as May 31, the cumulative payment amount of Xiaomi's omni-channel has exceeded 10.3 billion yuan, and it is among the best on many sales lists. On the Jingdong platform, Xiaomi has won a number of sales and sales champions of domestic mobile phone brands, among which Redmi K70, Xiaomi 14, Xiaomi 13 and many other popular models have achieved significant sales results.
Compared to last year, Xiaomi's 618 performance this year is even more eye-catching. Last year, Xiaomi's omni-channel cumulative payment amount reached 19.4 billion yuan, and this year, before the end of the event, Xiaomi's sales have exceeded 20 billion yuan, and the growth rate is remarkable. Looking back on 2022, Xiaomi's sales in the 618 promotion were 18.7 billion yuan, and now this number has been far surpassed.
This series of achievements fully demonstrates Xiaomi's strong competitiveness in the smartphone market, and also proves the high trust and support of consumers for the Xiaomi brand. In the future, Xiaomi will continue to uphold the mission of "allowing everyone in the world to enjoy a better life brought by technology" and bring more high-quality products and services to consumers!