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Launched the "Three Provinces" Service Commitment Ping An Family Doctor brand "Ping An Family Doctor" has been upgraded

author:One point dynamics

On June 17, Ping An Family Doctor Brand Upgrade Conference was held in Shanghai. Ping An officially upgraded its family doctor service brand "Ping An Family Doctor", released the 11312 one-stop active health management service system, and launched the user service commitment of "active health management, chronic disease management, and disease management".

At the meeting, Guo Xiaotao, Co-CEO of Ping An Group, said that Ping An of China, as a global leading national financial brand, will never forget its original aspiration and belief, take customer needs as the guide, bring customers more worry-free, time-saving and cost-saving medical and health service experience, help promote the development of "Internet + family doctors" to higher quality, systematization and standardization, and contribute to a healthy China

The conference was hosted by Ping An Group and jointly organized by Ping An Health Medical Technology Co., Ltd. (hereinafter referred to as "Ping An Health") and Ping An Life Insurance Company of China Co., Ltd. (hereinafter referred to as "Ping An Life"). Chi Chunhua, chairman of the General Practice Branch of the Chinese Medical Association, Du Xueping, former president of the General Practice Branch of the Chinese Medical Doctor Association, and Jiang Hua, chairman of the General Practice Branch of the Shanghai Medical Association, attended the meeting.

Build a "11312" service system, and the "three provinces" service commitment to care for thousands of households

"Hello Mr. Zhang, your fasting blood sugar value has been high, considering your physical health, we provide you with a medical guide, and a full-time escort can accompany you to seek medical treatment in a timely manner." Recently, Mr. Zhang, who has had abnormal physical examination indicators for three consecutive years, went to the nearest hospital in time to quickly complete the treatment under the guidance of his exclusive family doctor, and obtained an exclusive rehabilitation guide tailored for him. Not only that, Mr. Zhang also enjoyed high-quality services such as "second-level consultation, full accompaniment" and "compensation for more than 300 kinds of commonly used medicines". In this case, Mr. Zhang's "health guide" is Ping An Family Doctor

With the intensification of the aging trend in mainland China, people's health needs are diversifying and complex. Chi Chunhua, chairman of the General Practice Branch of the Chinese Medical Association, said that in order to adapt to and meet the growing health needs of the public, it has become an inevitable trend of health system reform in the new era to carry out family doctor services and find better service operation models.

As the flagship of Ping An Group's medical and elderly care ecosystem, Ping An Health has continued to deepen the construction of two core hubs, "family doctor" and "elderly care housekeeper", and has become a professional, comprehensive, high-quality, one-stop medical and health care management service provider in recent years. It is reported that as of 2023, its family doctor members have nearly 13 million, and the five-star praise rate of user consultation exceeds 98%. Li Dou, Chairman and CEO of Ping An Health, said that the newly upgraded "Ping An Family Doctor" will create a one-stop active health management service system of "11312", through an exclusive family doctor entrance, you can experience worry-free, time-saving, and money-saving one-stop family health management services (hereinafter referred to as the "three provinces") to extend the healthy life of users and improve the quality of life in an all-round way

According to reports, the "11312" active health management service system, that is, a professional family doctor team with dual certification from Peking University Medical International Hospital and the World Organization of Family Doctors WONCA; 1 5A standard service path guided by the General Practice Branch of the Chinese Medical Association and certified by the Australian Medical Association RACGP; 3 sets of active health management services for sub-healthy populations, chronic disease populations, and disease populations, as well as 12 scarce medical resources.

At the conference site, "Ping An Family Medicine" also launched the "Three Provinces" user service commitment: "active management of health, good management of chronic diseases, and full management of diseases". For sub-healthy people, through the second-level interpretation of automated health records and physical examination reports, family doctors provide them with high-quality solutions to achieve early treatment before they should be tested. For people with chronic diseases, through real-time monitoring and high-risk early warning of the Internet of Things, combined with 21-day lifestyle management, the improvement rate of chronic disease symptoms and the compliance rate are promoted to lead the industry. For the disease population, through perfect disease management, including providing 7*24 hours of pre-hospital consultation, accurately recommending famous doctors and hospitals, and assisting in appointment registration; The hospital provides a worry-free and time-saving "medical guide", and a special person accompanies the whole process; Customize the "rehabilitation guide" after the hospital and follow up and follow-up to achieve accurate medical treatment before the hospital, efficient treatment in the hospital, and peace of mind recovery after the hospital.

Strengthen the background of medical care and explore a new path of "medical insurance synergy" family doctor service

Behind the upgrade of "Ping An Family Medicine", leading medical technology has injected strong momentum into it. Over the years, Ping An Health has built five major databases: disease database, prescription treatment database, medical product database, medical resource database and personal health database, and has built a world-leading knowledge graph in the medical field. Based on this, breakthroughs and innovations have built a multi-modal medical model and 12 AI business models of "Ping An Medical Botong". Recently, the company has comprehensively upgraded the "Ping An Medical Family" doctor workbench, which can not only assist family doctors to quickly generate medical treatment manuals, but also save time for medical treatment; It can also help automatically update the file and match the health plan, so that the health management can be more worry-free; In addition, AI empowers 100% full quality inspection, covering online consultation, electronic medical records, prescription quality control and other links to ensure the medical safety and compliance of Ping An Family Medicine.

The continuous evolution of medical and health service capabilities has also become the ballast stone of Ping An Health. In terms of consultation, users can consult online in seconds anytime and anywhere, 7*24 hours a day, 271 cities across the country can deliver medicines within 1 hour, and more than 300 kinds of commonly used drugs will be compensated if they are expensive; In addition, the company has established a leading O2O to the line, to the store, to the home of the three to the network, cooperative hospitals, the country's top 100 hospitals to achieve 100% coverage, the number of cooperative pharmacies reached 231,000, the accumulation of a huge pool of medical resources.

At the conference, Chen Zheng, Director of the Sales Management Department of Ping An Life, shared the results of "insurance + medical health" cooperation in recent years. Taking the "Ping An Elite RUN Health Service Plan" jointly developed by Ping An Life and Ping An Health as an example, the service system not only meets the needs of customers for wealth management and risk protection, but also provides customers with health management services covering the whole cycle of health, chronic diseases, medical treatment, etc. In 2023, the number of Ping An Life customers using medical and health services will exceed 20 million, achieving double-digit year-on-year growth and service satisfaction of 99%. Chen Zheng said that the innovative model of medical insurance synergy seamlessly combines differentiated medical and health services with financial services such as insurance as a payer, bringing customers an experience of "worry-free, time-saving, and money-saving", making finance more humanistic and insurance more warm.

In the future, Ping An Life will continue to deepen the "insurance + healthcare" model and introduce the new Ping An Family Doctor to provide more customers with a one-stop solution for a high-quality healthy life. In addition, for enterprise customers, "the family doctor membership model can help provide employees and families with more targeted and personalized health management solutions, so that employees can take fewer illnesses and leaves, and have a sustainable healthy workplace," said Pu Guiyang, general manager of the Family Solution System Department of China Mobile's Smart Home Operation Center.

To build a professional bridge between doctors and patients, and to protect the health of the whole people, Ping An Family Medicine has been on the road. Li Dou said that in the future, Ping An Health will further strengthen the construction of the service system of family doctors, the company's core business hub, and provide high-quality active health management solutions to meet the growing medical and health needs of the people. At the same time, Ping An Health will also deepen the construction of the medical and elderly care ecosystem, strengthen the cooperation with the financial F-end and the B-end customers of the enterprise through the unique development path of "managed care" with Chinese characteristics, and continuously promote the rapid and steady development of the enterprise.

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