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In the central and southern regions of China, there is a place known as the "king of discount supermarkets" because of its super high cost performance and rich variety of goods, and that is Leerle.
With its highly competitive prices and high-quality goods, this wholesale market has attracted countless merchants and consumers, making it a veritable king of merchandising.
So, what is unique about Leerle that makes it stand out from the crowd of wholesale markets? Let's dive in.
Located in Changsha City, Hunan Province, Leerle is one of the largest wholesale markets in the central and southern regions;
There are thousands of shops here, covering clothing, shoes and hats, household goods, electronics, food and other major categories.
According to the latest data, the annual transaction volume of the Leerle market has exceeded 20 billion yuan, becoming a bright spot in the economy of the central and southern regions.
First of all, the success of Leerle is inseparable from its ultra-cost-effective products.
The low prices of goods here are often unbelievable.
Taking clothing as an example, a down jacket of the same quality may cost 800 yuan in urban shopping malls, but it only costs 300 yuan in Leerle.
Such a huge price difference has attracted a large number of consumers to come to buy.
Not only that, but we also offer a variety of discounts and promotions, so that shoppers can buy their favorite items at lower prices.
Secondly, the success of Le Erle also lies in its wide range of products.
Whether you're looking to shop for everyday items or find unique and creative items, Le Erle has you covered.
There are a number of professional market areas in the market, such as clothing market, food market, electronic product market, etc., and there are multiple sub-categories in each area, with a dazzling array of goods.
For example, the electronics market not only has all kinds of household appliances and digital products, but also many novel smart devices, which are deeply loved by young consumers.
In addition, the convenient shopping experience of Leerle is also a major advantage for attracting customers.
The market is fully equipped, the shopping environment is comfortable, the shops are reasonably arranged, and the goods are neatly displayed, so that customers can easily find the goods they need. There are also a number of large parking lots in the market, which solves the problem of difficult parking for customers.
At the same time, Leerle has also launched an online shopping platform, where consumers can place orders directly through the mobile app or website to enjoy a convenient shopping experience.
So, how does Leerle maintain its leading position in the fierce market competition?
First of all, Leerle has a strong supply chain system.
The market has established long-term and stable cooperative relations with manufacturers and suppliers all over the country, and can obtain high-quality goods at a lower cost.
Secondly, Leerle pays attention to product quality and after-sales service.
There is a dedicated quality inspection center in the market to ensure that every item meets the quality standards.
At the same time, Leerle also provides a perfect after-sales service system to provide customers with high-quality shopping protection.
The success of Le Erle has not only led to the development of the local economy, but also created a large number of employment opportunities.
According to the data, the number of direct and indirect employees in the market has exceeded 20,000, becoming one of the important sources of employment in the local area.
The prosperity of the market has also led to the development of the surrounding business districts, and the surrounding catering, accommodation, entertainment and other service industries have also benefited.
Let's take a look at the specific data and facts.
According to the data provided by the management of the Leerle market, in 2023, the passenger flow of the Leerle market will reach 15 million, with an average daily traffic of more than 40,000 people.
The apparel section, food section, and electronics section of the market are the most popular areas, accounting for 40%, 30%, and 20% of the total footfall, respectively.
In addition, the number of branded stores in the market is also increasing, with 200 new branded stores added in 2023, bringing the total number to 1,500.
Leerle is not only a shopping paradise for local residents, but also a popular shopping destination for residents of surrounding cities.
In the city of Wuhan in Hubei Province, for example, many Wuhan residents choose to shop at Leerle on weekends or holidays.
The convenient and fast transportation network allows residents of the two places to communicate more frequently.
The high-speed train from Wuhan to Changsha takes only one and a half hours, and it only takes about three hours by car.
This convenient transportation conditions make Leerle not only the commercial center of Changsha, but also a shopping mecca in the entire central and southern region.
It is worth mentioning that Leerle's e-commerce platform has also developed rapidly.
In 2023, the transaction volume of Leerle's e-commerce platform will exceed 5 billion yuan, a year-on-year increase of 30%.
The success of the e-commerce platform has further expanded the influence of Leerle, attracting not only domestic consumers, but also overseas consumers.
According to the data, Leerle's e-commerce platform has more than 100,000 overseas registered users, and the order volume mainly comes from Southeast Asia, Europe and North America.
In the future, Leerle Market plans to further expand its scale and improve its service level.
The market manager said that in the future, it will increase investment in market infrastructure, improve the intelligence level of the market, and optimize the shopping experience of customers.
At the same time, Leerle will continue to expand its e-commerce business, enrich the variety of online products and enhance the competitiveness and influence of the platform by cooperating with more high-quality brands.
The success of Leerle is not only the success of the business model, but also the success of market management and service.
In the fierce market competition, through continuous innovation and improvement, Leerle provides customers with high-quality goods and services, and has won wide praise and trust.
In the future, Leerle will continue to work hard to become a commercial benchmark in the central and southern regions and even the whole country, bringing benefits and convenience to more consumers.
Let's wait and see how Leerle takes off further.
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- Note: The original debut, plagiarism and transfer to any platform, must be investigated to the end!
-ENDS-
Text: Wind
Audit|Ancient Oasis