Let's first feel the rent of shops in various districts of Hong Kong, which is a tea restaurant located in Shek Mun residents, with an area of more than 200 square meters and a monthly rent of 65,000 Hong Kong dollars.
This is a tea restaurant in Yuen Long, New Territories, with an area of about 55 square meters and a rent of 56,000 Hong Kong dollars.
This is a restaurant in Tsim Sha Tsui, with an area of about 160 square meters and a rent of 85,000 Hong Kong dollars.
This is a storefront close to Times Square in Causeway Bay, with an area of about 220 square meters and a rent of 250,000 yuan.
This is a restaurant in the Prince Edward residential area of Mong Kok, Kowloon, with an area of about 50 square meters and a rent of 30,000 yuan.
The same is Prince Edward in Mong Kok, the name of this store is close to the Wang District, with an area of 120 square meters and a rent of 60,000 Hong Kong dollars.
It is also Mong Kok, downtown Dundas Street, with an area of about 170 square meters and a monthly rent of 250,000 Hong Kong dollars.
"Radish to the South" is a restaurant with a branch in Shenzhen, after the customs clearance, Hong Kong people went north, many went to eat here, so the owner seized Mong Kok this year, attracting many Hong Kong citizens.
However, it only officially started in February this year, and it has only been done for 4 months before it can stand it, and the rent is not done, so the owner re-leases the name of the store, and the rent is still 250,000 Hong Kong dollars.
A notice was posted at the door, most likely because he was not familiar with Hong Kong's business environment, and he opened in a hurry without a license; It may also be because the customer flow is not high and the store rent is too expensive.
After the reopening of the border, going to the mainland to eat, drink and have fun has gradually become a "new thing" for many Hong Kong people, and the difference is that most of them are now locals, and most of them used to be residents of the two places or Hong Kong drifters.
There are many reasons to go to the mainland to consume, one of which is because Shenzhen's public security and shopping environment has improved, after all, Shenzhen was a place more than ten years ago, which made many Hong Kong people tremble.
At that time, when I went to Shenzhen, there were many thieves and robberies, and once the home return permit was gone, I couldn't go back to Hong Kong for a few days, or I couldn't go back to Hong Kong for a week.
Most of them are going north during the holidays, which is more than the number of tourists going south, and all industries will be affected, the first of which is the catering industry; However, this also provides business opportunities for mainland businesses.
They feel that so many people go north, just to eat and drink, if they "plant the flag" in Hong Kong, wouldn't there be profits at both ends, plus the service attitude is the main thing, so it has attracted many businesses.
According to statistics, dozens of mainland chain stores have come to Hong Kong, among which the shopping mall in Sha Tin is even called "Little Shenzhen" by Hong Kong netizens, because mainland chain brand restaurants can be seen everywhere here.
After the opening, many stores were lined up, and even I went to queue up several times to eat Hunan food, but to be honest, I always felt that the taste was not as good as Shenzhen's, and it was expensive, but the service was similar.
At that time, some Hong Kong media predicted that it would be necessary to see how long these southbound restaurants could last and whether they could break the business record of Hong Kong Tan Yutou (03-14 years), because the rent in Hong Kong was too expensive.
So far, the business of many mainland stores is booming so far, and some have failed within a few months, including the above "Radish to the South", and the "Lemon Meng Hand-made Perfume Lemon Tea", which is also opened in Mong Kok.
In the middle of last year, the monthly rent was 70,000 yuan, and the name of the store was rented about 30 square meters in Hang Lung Building, Nathan Road, Mong Kok, with a rent of nearly 70,000 yuan.
There is also a 27-year-old snack shop in Guangzhou, "Gulu Balls", which was rented for about 35 square meters at a monthly rent of about 60,000 yuan in September last year, and the owner rented 67,000 yuan in April this year.
Some Hong Kong shop owners said that some mainland brands also have to "pay tuition" when they come to Hong Kong to develop, because they are not familiar with the local store market in Hong Kong.
And "Wangding is not prosperous" is also the current situation in Hong Kong at the moment!