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Don't let the "copycat star" read the "business scripture" crookedly!

author:Convergence Media Magazine

Recently, a man imitated the late basketball superstar Kobe Bryant on a live broadcast platform, he held a basketball and wore Kobe's iconic No. 24 jersey, and background music such as "See You Again" was played in the live broadcast room, and the live broadcast content showed "Parody show, kids, I'm back"......

At present, similar imitations in major live broadcast rooms are not uncommon, and their appearance, manners, clothing, and even screen names are very similar to celebrities.

It is not uncommon for disputes to arise due to the imitation of celebrities "crossing the line". So, where is the "degree" of imitating stars

01

"以假乱真"赚取流量

The blogger "Foshan Dianhan", who looks like the star Zhang Han, got out of the circle with the live broadcast of screwing, and the magical hand-shaking dance with the passionate BGM attracted netizens to imitate it. At present, the Douyin fans of "Foshan Dianhan" have exceeded 2.473 million, while Zhang Han's Douyin fans are only 1.111 million.

Don't let the "copycat star" read the "business scripture" crookedly!
Don't let the "copycat star" read the "business scripture" crookedly!

The picture comes from the Internet

In addition to "Foshan Dianhan", there are also "copycat stars" such as "This Ying", who calls himself Na Ying's sister, and "Porridge Cake Lun", who looks like Jay Chou, are active on social media platforms. They look fake and real, and the number of fans even exceeds that of the celebrities themselves, which can be said to have mastered the "traffic password".

Don't let the "copycat star" read the "business scripture" crookedly!

02

There is no lower limit to the frequency of lawsuits to collect money

"23 years old, I will give you 5 million a month, are you floating?"

Some time ago, Internet celebrity Ling Dale revealed during the live broadcast that he earned 35 million in 7 months, and spent 11 million to buy a luxury house, more than 6 million to buy an office building, and 2.77 million to buy a luxury car, so that now "there are only more than 300,000 left in Alipay, there is really no money", which caused heated discussions on the whole network.

Don't let the "copycat star" read the "business scripture" crookedly!

The picture comes from the Internet

The name Ling Dale may be a little unfamiliar to many people, and he has a more well-known name "Luha".

Don't let the "copycat star" read the "business scripture" crookedly!

The picture comes from the Internet

Two years ago, Ling Dale changed his name to "Luha" and became famous by imitating the actor Lu Han. He once founded the copycat group "ESO" with Huang Zicheng, Quan Kulong, Wang Junka, Yi Yang Dry Cleaning, Wang Erbo, etc., which was controversial because of "playing side balls" and "no bottom line". In August 2022, ESO was dissolved on the spot due to alleged infringement.

Don't let the "copycat star" read the "business scripture" crookedly!

The picture comes from the Internet

What's more, in order to "make money", the imitator who looks and sounds like Lin Junjie impersonates Lin Junjie to hold many concerts, and was finally sent a "lawyer's letter" by Lin Junjie.

Don't let the "copycat star" read the "business scripture" crookedly!

The picture comes from the Internet

"Unreasonable" is also Nicholas Tse's imitator, when attending the event, the words "Nicholas Tse" were written on the guest seats, and the word "imitation show" was not mentioned at all, coupled with his pretense, the audience believed it.

Don't let the "copycat star" read the "business scripture" crookedly!

The picture comes from the Internet

In order to rub traffic, some "copycat Internet celebrities" have no bottom limit to "touch porcelain" and "make money", which not only hurts social morality, but is also suspected of violating the law, and "pouring wealth and wealth" will also become a "catastrophe".

03

If you want to be popular, you can't just "eat with your face"

Relying on looks like being out of the circle can only be a "flash in the pan", and there are very few "copycat stars" who continue to become popular just by imitation.

Copycat Wang Junkai's "Wang Junka" has been stopped for more months; "Kobayashi Xinru" was also accused of "infringement", resulting in much worse traffic; ESO was criticized and disbanded because of the bottomless "rubbing traffic".

Don't let the "copycat star" read the "business scripture" crookedly!

The picture comes from the Internet

On the other hand, there are "copycat stars" with good development, in addition to looking alike, they really have two brushes in terms of strength. Among Jay Chou's many imitators, a contestant named "Yong Jaylun" stood out from the Internet, not only accumulated more than 1.7 million fans, but also played a role in "Kung Fu League".

04

"Substitution" should also be cost-effective

I often see a comment in the comment area of "copycat Internet celebrity" - "It's not that the owner can't catch up, but it's more cost-effective." ”

Don't let the "copycat star" read the "business scripture" crookedly!

Internet celebrities who have grown up as grassroots bloggers have a natural "sense of closeness" with netizens compared with celebrities, showing a vivid and three-dimensional image that is different from that of celebrities. Their life experiences are also easier for ordinary people to empathize with.

Imitation must not lose the bottom line for the sake of traffic. Looks like just gives amateur bloggers a chance, and how to develop after that still depends on their own strength. Sticking to the original intention, honing skills, and transmitting positive energy after the explosion is the key to longevity.

Resources:

1. I'm sorry Na Ying, I like "This Ying", she became popular overnight, is it just this face? — Ink Entertainment

2. Throwing hands to challenge the popular Internet, why is "Foshan Dianhan" so popular? —M6Ky Silk Fast

3. Copycat Luhan, making 35 million ...... - ten o'clock movie

4. 100 yuan for a group photo, which vividly reflects the "greed" of copycat stars - put yourself in the matter

Source: WeChat public account "庖丁解news"

Author: Wei Yuan Zhang Moyan

Edit: Yifan

[Disclaimer: This account is a theoretical and practical platform for integration and innovation in the field of propaganda and media, and is an official public welfare account, and this article is reprinted for the purpose of conveying more information. If there is a source label error or other inaccuracies, please contact us. We will correct it in a timely manner. Thank you]

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