Text: Taste popular science
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Since Yu Donglai, the founder of Hunan's backgammon Xiang Fat Donglai, has "learned from experience", its store operating income has risen directly, and "China's largest top supermarket" has become a model for many retail industries to learn.
One of the most famous is Yonghui Supermarket, as a large shopping mall with 1,275 retailers in the country, Yonghui Supermarket has been in a state of loss in recent years, and even some stores have begun to close down, if there is no reform, perhaps he will face a greater crisis.
However, what people didn't expect was that in the process of learning Fat Donglai, Yonghui Supermarket was in a lot of difficulties, and even faced financial pressure? In particular, the relationship between Yonghui and Zhongbai Warehouse has made it very difficult for them to learn from the experience!
Yonghui learns from the experience, Jingdong takes the opportunity to cash out and backstab?
After learning Fat Donglai from BBK, Yonghui Supermarket was also full of confidence in Fat Donglai's business model, so on May 5, Zhang Xuansong, chairman of Yonghui Supermarket, and Li Songfeng, CEO of Yonghui Supermarket, went to Xuchang to meet Yu Donglai with the company's senior management team.
Because from 2021 to 2023, Yonghui Supermarket has lost nearly 8 billion yuan in the past three years, and the stock price has fallen one after another, and several executives such as vice presidents have also directly announced their resignations after entering 2024, and the operation of Yonghui Supermarket has entered a predicament.
After the executive of Yonghui Supermarket "apprenticed" Fat Donglai last month, Yu Donglai finally decided to start the help and adjustment of Yonghui Supermarket, which is the news, which made Yonghui Supermarket's stock directly increase significantly, which can be regarded as a sigh of relief.
However, when Yonghui Supermarket became a "Fat Donglai Reform Concept Stock", as of the 14th of this month, Yonghui Supermarket's share price has risen by 35%, but for such an increase, Yonghui responded internally that the Fat Donglai adjustment is only in some stores in Zhengzhou, and there is no growth in the company's revenue and profits, but Jingdong has made something that may backstab Yonghui at this time.
On June 14, Yonghui Supermarket issued an announcement number, which showed that the day before, its attack speed shareholders Jingdong World Trade Center and Suqian Hanbang Investment Management Co., Ltd. both reduced their holdings in Yonghui Supermarket, and Jingdong took the opportunity to cash out 500 million yuan after the reduction.
However, even if it took the opportunity to cash out, JD.com still failed to make money on Yonghui Supermarket, which was a loss to sell Yonghui Supermarket's shares.
According to official reports, by the beginning of 2024, the number of Yonghui supermarkets in the country has dropped by more than 400, and the total number may be less than 1,000.
However, after the end of the first quarter of this year, Yonghui Supermarket announced its financial report, the net profit increased by 4.57% year-on-year, and the company finally achieved a turnaround in revenue.
With a loss of 700 million yuan in 3 years, Zhongbai's "road to learning from experience" is full of difficulties
According to a report by the Daily Economic News on June 13, Zhongbai Group has sent people to study at the site of Yonghui Supermarket and Fat Donglai's adjustment, but there has been no substantial progress so far.
However, on June 14, Zhongbai Group said through its official release that it had contacted Fat Donglai and had a warm interaction.
In Fat Donglai's adjustment and reform of BBK and Yonghui Supermarket, Zhongbai Group is tantamount to "rubbing" this wave of traffic from Fat Donglai, but the future road is still very difficult for them.
Because Zhongbai Group, like Yonghui Supermarket, has been losing money in the past three years, with revenue of 12.3 billion, 12.2 billion and 11.6 billion yuan from 2021 to 2023 respectively, of which the net profit is -51 million, -354 million and -338 million yuan.
It's no wonder that Zhongbai Group will also join in the "learning experience" of Fat Donglai, but this road is not as easy to follow as imagined, because there are still many loves, hatreds and hatreds between Zhongbai and Yonghui!
Zhongbai learning may just be "rubbing"
According to the annual report of Zhongbai Group in 2023, Zhongbai Group now has as many as 1,714 chain outlets, including 687 comprehensive supermarkets, 809 convenience stores, 7 large department stores and shopping centers, and the rest are electrical appliance monopoly and other centers.
The reason why Zhongbai will learn from Fat Donglai this time, in addition to achieving positive growth in its own revenue, the most important reason may be that there is a relationship between them and Yonghui.
In November 2013, Yonghui Supermarket held 4.99% of the shares of Zhongbai Group, and increased its holdings many times since then, and still became the second largest shareholder of Zhongbai Group.
However, in 2019, when Yonghui Supermarket decided to acquire Zhongbai Group, it suddenly began to decline, and as of the third quarter of last year, Yonghui Supermarket has reduced a large part of Zhongbai shares.
Yonghui Zhongbai Company, which is held by Zhongbai Group, previously invested 45 million yuan, and now it is sold for 100,000 yuan, which shows how high the degree of loss is.
However, for the incident of Zhongbai Group learning Fat Donglai, some employees who have worked or are now working in Zhongbai are not optimistic about it, because after all, the reason why Fat Donglai is liked by everyone, in addition to the high quality of products, the treatment of employees is unheard of.
In this regard, some netizens said:
There are also some netizens who announced their experience of working in Zhongbai:
Nowadays, the salary of Fat Donglai employees is not less than 7000/month even if it is cleaning, and the service quality is for supermarkets across the country to learn, so some netizens said:
Therefore, learning is important, but if you want to make your company have a good way out, it is definitely not possible to rely on learning alone, and the employee industry is like "water and boat", wanting high-quality service, but how to let your subordinates make high-quality service, which is also a problem that should be considered.
I hope that Zhongbai and Yonghui Supermarket are sincere learning, not to sell their stock prices for money after "rubbing traffic", and there is a long way to go!
Reference:
Zhongbai Group: It is expected that it will negotiate rectification matters with Fat Donglai in June, and two standby supermarkets have been selected to talk about renovation-Daily Economic News2024-06-13 11:23 released
Zhongbai Group rubs on the traffic of Fat Donglai - Interface News 2024-06-14 14:35 released
Backgammon learns from the "good student" Fat Donglai - Interface News2024-04-03 17:31 released
Yonghui Supermarket Learns Fat Donglai's share price rose 35% in two months, JD.com took the opportunity to reduce its holdings and cash out 500 million and still lose money-Financial industry2024-06-17 11:27Released
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