Mercedes-Benz cut the price! Second-hand car dealers have lost a lot: second-hand is more expensive than new cars

Drive the house

2024-06-19 14:17Published in Henan

Fast Technology reported on June 18 that according to domestic media reports, with the sharp decline in sales, domestic traditional luxury brands have also opened a price-for-volume model, especially the German luxury brand BBA, which has seen a rare price drop over the years.

According to the report, at present, a number of Mercedes-Benz's models have opened a halving price cut, Mercedes-Benz C200L in the oil car, the guide price is 334,800 yuan, but some dealers have given an offer of 202,700 yuan, a discount of more than 130,000 yuan.

Among the new energy models, the guide price of Mercedes-Benz EQB 260 is 352,000 yuan, and some dealers offer 176,000 yuan for naked cars, which is equivalent to a five-fold discount.

The price of new cars has plummeted, and many prospective car owners have got affordable prices, but for second-hand car dealers, the inventory cars in their hands have also made him miserable.

Some second-hand car bloggers complained that the Mercedes-Benz C200 L two-year original car condition, according to the previous market price, can be sold for 220,000 yuan, but now the 2024 new car, the naked car price can be as low as 200,000, and the second-hand car is more expensive than the new car, which makes him how to sell the car.

Some second-hand car dealers said that because the price of traditional luxury brands has been too strong in recent times, they dare not easily collect the car now, and they can't sell it after collecting it, not to mention losing money, and it is easy to lead to the rupture of the capital chain, and the risk is too high.

In addition, the big price reduction of the Mercedes-Benz brand has also had a great impact on the owners who previously bought at a high price.

A Mercedes-Benz C260L owner broke the news that he spent 380,000 yuan to pick up the car at the beginning of 2022, and in a little more than two years, the second-hand car dealer bid a maximum of 180,000 yuan, which is equivalent to him losing 200,000 yuan in two years.

However, in the current luxury car market, it is not only Mercedes-Benz that has cut prices, but also Audi and BMW are also cutting prices sharply, after all, it is more important to maintain the current market share than the profit of a single car.

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