"A car company uses black public relations to maliciously slander our company"! BYD shot: a reward of up to 5 million yuan

National Business Daily

2024-06-19 17:27Published on the official account of Sichuan Daily Economic News

Edited: Huang Sheng

On June 19, BYD (002594. SZ, share price 254 yuan, market value 738.95 billion yuan) Li Yunfei, general manager of the brand and public relations department, posted on Weibo: "Recently, we have received many reminders: a car company is using black public relations methods to belittle, trample and maliciously slander our brand and products. ”

Li Yunfei said that in view of the above and past situations, the company solicited effective clues and evidence from the majority of netizens and all walks of life, including but not limited to chat records, audio and video recordings, emails, contracts, fee payments and other information, as long as it can clearly point to relevant individuals, black public relations advertising companies or relevant car companies, it will be sorted out and reported to the public security and economic investigation and other relevant departments, and after verification, the effective clues and evidence providers will be rewarded with 200,000 yuan ~ 5 million yuan, and the personal information of the provider will be strictly confidential.

On the same day, an account with the name "BYD News Anti-Counterfeiting Office" on Weibo also reposted the above blog post, saying, "Everyone is welcome to provide effective clues and evidence of black public relations!" ”

Prior to this, Great Wall Motor, Geely Automobile, Changan Automobile, etc. all said that they had suffered cyber attacks by black PR. In response to such industry chaos, the China Association of Automobile Manufacturers has organized member units to jointly launch the "Joint Initiative on Resisting the Internet Water Army in the Automobile Industry". FAW, Dongfeng, Great Wall, Geely, BYD, NIO, Li and Xpeng are all participating in this joint initiative.

Li Yunfei once issued an article angrily denouncing the malicious smear of his peers

On the evening of December 3 last year, Li Yunfei posted an article on Weibo angrily denouncing the malicious smear behavior of his peers, he wrote, "This year, the most mentioned word by the car people is 'volume', volume technology, volume products, volume price, volume marketing, and even the lower limit of the volume, the fierce competition or outrageous degree is something I have never seen in the industry for nearly 20 years!" If it's a roll product roll level, that's to be applauded! But if it is the lower limit of the volume, it is disdainful! ”

It is worth noting that in terms of cracking down on online black public relations, BYD has already begun to act in 2021, when BYD proposed a reward of 50,000 to 1 million yuan.

Wang Chuanfu's latest voice: It is impossible to over-market!

According to the Shanghai Securities News on June 6, at BYD's 2023 annual general meeting of shareholders, BYD Chairman Wang Chuanfu said that BYD insists on building its high-end brand with the latest technology in the field of new energy.

"We can't over-market and we can't use huge traffic to make a moment's mark. To truly create a high-end brand, we have to rely on product power, and the core of product power lies in technology and innovation. Wang Chuanfu said.

Image source: Visual China-VCG31414999846

Wang Chuanfu said when talking about the company's next capital expenditure that in the future, BYD's capital expenditure will still maintain double-digit growth. The company will mainly invest in the localization construction of overseas markets to seize the excellent golden period of new energy vehicles to replace fuel vehicles and achieve rapid development.

Wang Chuanfu also said that at present, BYD's engineer team in the field of intelligent driving has nearly 5,000 people, and the company will invest 100 billion yuan in the field of intelligent driving in the future, focusing on the research and development of intelligent driving technology, including generative AI and large models.

Daily economic news, comprehensive public news, Shanghai Securities News

National Business Daily

View original image 445K

• 

• 

•