"It's great to mention the new car!" A UK CAR OWNER SHARED HIS JOY WHEN HE BOUGHT BYD'S NEW CAR SEAL (SEAL) ON SOCIAL MEDIA. "
"Seal" is a pure electric new energy vehicle owned by the mainland car company BYD, which has been favored by the global market since it opened overseas sales in August last year, and has become one of BYD's most successful models overseas.
"For every 5 new energy vehicles sold in the world, there is 1 BYD." BYD's hot sales overseas, witnessing the progress of the mainland's new energy vehicle industry, reflecting the confidence and confidence of China's manufacturing.
Enhance competitiveness with technological innovation
In Thailand, "Seal" sells about 2,500 units per month; In India, 200 Seals were sold out in a single store...... The interview found that technological innovation, coupled with cost advantages, is the key to the success of "Seal".
Seal 06DM-i Source: BYD Auto
The safety of the forward collision structure is increased by 50%, the safety of the side collision structure is increased by 45%, the torsional rigidity of the vehicle is increased by 70%, the acceleration of 100 kilometers is 3.8 seconds, and the sensing and recognition accuracy is increased by more than 300 times...... Speaking of the improvement of the performance of the "Seal", Han Yizhong, manager of the Technology Center of BYD's Changzhou factory, said, "Thanks to BYD's self-developed technologies such as blade battery, CTB (battery-body integration), and iTAC (Intelligent Torque Control System), the 'Seal' meets the needs of consumers with stronger power, longer battery life, and more assured travel." ”
Seal 06DM-i Source: BYD Auto
"Enhance competitiveness with technological innovation", BYD R&D personnel introduced, "Seal" from the beginning of the design to the global market as the goal, in the traditional car companies in the overseas market, if you want to be recognized by consumers, you must show enough advantages in technology, safety and cost performance.
Blade battery is BYD's housekeeping technology. In the exhibition hall of BYD headquarters in Shenzhen, the blade battery under the acupuncture experiment showed stronger stability than traditional batteries, improving the energy density of the battery and improving safety.
In order to reduce weight, the R&D personnel used CTB technology to integrate the blade battery into the body frame of the chassis, which not only saves space in the car, but also further protects the battery from external collisions through the steel structure of the body. "The high degree of integration of the body and the battery system doubles the torsional rigidity of the vehicle, which makes the vehicle roll less and more stable when cornering at high speeds." Han Yizhong introduced.
The iTAC technology carried by the BYD e platform 3.0 is also one of the highlights of the "seal". Equipped with iTAC, the vehicle can predict the trend of wheel speed change by more than 50 milliseconds in advance, and ordinary consumers can also enjoy the driving pleasure of professional racing drivers.
Behind the continuous improvement of innovation capabilities is BYD's high-intensity investment in research and development. BYD has more than 100,000 engineers and 11 research institutes, with a cumulative R&D investment of more than 100 billion yuan and more than 48,000 patents.
"We have 11 years of R&D investment that exceeds the net profit of that year, and even more often than 3 to 4 times the net profit." Wang Chuanfu, chairman and president of BYD Group, said.
Quality is the life of an enterprise
Technological innovation has achieved a breakthrough from 0 to 1 at the same time
It also puts forward higher requirements for the production side
In the "seal" production workshop of Changzhou BYD base, the on-site mechanical arm expands and rotates, the welding points are full of fire, and the sound of machine rotation comes and goes. After the stamping, welding, and painting processes in the early stage, a new car rolled off the assembly line in less than 1 minute in the final assembly workshop.
Recalling the adaptation transformation in the final assembly process, Han Yizhong said, "The 'seal' is the first model equipped with CTB technology by BYD, and the engineers have repeatedly verified it, and finally improved the accuracy of the contact surface through the innovative gluing and sealing treatment of the bottom layer of the battery pack, and the use of integrated welding methods, and successfully ensured the safety and waterproof performance of the battery pack." ”
The smooth and natural lines and short front and rear overhangs of the body interpret the unique "marine beauty" of BYD's "seal". In order to implement this flexible modeling design, the production workshop has made a lot of effort.
Seal 06DM-i Source: BYD Auto
In order to achieve a better visual aesthetic and a lower drag coefficient, the "Seal" adopts a progressive design from high to low on the ridge line of the front cover, but during trial production, the front cover has the problem of dented edge of the transition. "We repeatedly investigated the stamping die, metal material, assembly process, spray paint, etc., and finally locked the problem on the baking after spraying and the way the front cover was supported." "If the front hood ridge line is extended, the problem can be easily solved, but the perfect design of the shape will be affected." The workshop technicians and the design team "saw" back and forth, and finally adjusted the opening angle of the front canopy, changing the single support to a double support, which solved this problem.
"Behind this is the spirit of craftsmanship to keep improving." Jing Zhaohui, assistant general manager of BYD's 11th business department, said, "Quality is the life of an enterprise, and BYD insists on meticulously polishing products. ”
From manufacturing to branding
"In the past, Chinese cars were synonymous with 'low quality and cheap', and overseas customers retreated when they heard that they were made in China." Liu Xueliang, general manager of BYD's Asia-Pacific automobile sales division, said that now, BYD is widely favored by consumers overseas, and when BYD ATTO 3 was launched in Thailand, sales exceeded 10,000 units in 42 days; In November last year, the "Seal" won the sales championship of the D-class car in Thailand, with a monthly market share of 49.7%, surpassing Japanese cars such as Accord and Camry.
Chinese cars began to become new objects to be imitated and learned. "With the road to the sea, BYD let the world see the power of Chinese manufacturing and the image of Chinese brands." Wang Du, assistant to the president of the China Automobile Dealers Association, said.
Three years ago, in May 2021, BYD officially announced its "passenger car going overseas" plan. Today, BYD's new energy vehicle footprint has spread to more than 400 cities in 88 countries and regions, and has continuously won the monthly sales championship of new energy vehicles in many countries.
"For these two or three years, BYD has worked silently for 20 years." Liu Xueliang said that this achievement is not achieved overnight, but the result of long-term practice. Over the years, BYD has continued to make efforts in battery manufacturing and new energy commercial vehicles going overseas, laying a solid foundation for passenger cars to go overseas.
The success of BYD's new energy vehicles going overseas is a vivid example of the transformation and upgrading of China's automobile industry. "From manufacturing to branding, the background of China's domestic brands of new energy vehicles is getting brighter and brighter." Wang Du said.
Content source: People's Daily
Editor: Yan Deshuai
Editor in charge: Lu Ying
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