A new round of reshuffle in China's MPV market: Buick GL8 ranked third, and Xpeng and Ideal fell out of the top ten

Liu Xian said

2024-06-19 11:27Published in Guangdong

On the map of the auto market in 2024, a field that was once regarded as a "niche" has quietly set off magnificent changes. The MPV market is attracting attention from all directions at an unprecedented speed and attitude. This change is not only due to the brave entry of new forces, but also inseparable from the deep cultivation and innovation and upgrading of traditional automobile manufacturers in the field of MPV. In this double boom of consumption and media attention, MPV models are gradually getting rid of their traditional image and becoming all-rounders that connect family and business, and integrate practicality and luxury.

The MPV market is changing

Historically, the early positioning of MPV in the Chinese market is clear and clear, it is the exclusive car for business people, the preferred tool for corporate reception, and undertakes the important task of highlighting the corporate image and improving the quality of business travel. At that time, the MPV market was almost a blue ocean, although the choice was limited, but each model met the needs of specific consumer groups with its spacious space, comfortable ride experience and certain business attributes. However, under this seemingly calm sea, an undercurrent has quietly surged.

In recent years, new energy vehicles have risen rapidly with their advantages of environmental protection and efficiency, and have become a new vane for the development of the industry. The MPV market has not been left untouched, but has become a fertile ground for this technological revolution. On the one hand, the emergence of new energy MPVs conforms to the general trend of green travel, reduces the cost of use, and attracts the attention of more consumers; On the other hand, the integration of intelligent technology, such as automatic driving assistance systems, intelligent interconnection, personalized human-computer interaction, etc., makes MPV models no longer a simple means of transportation, but has become a mobile living space, which greatly enriches the driving experience.

It is based on this background that the consumer group of MPVs has begun to undergo subtle but profound changes. The market pattern that was once dominated by business users has gradually been broken, and more and more family users have begun to favor MPVs. They are interested in the flexibility of MPV models in terms of space layout, which can meet the travel needs of large families, and at the same time, the environmental protection characteristics and intelligent configuration of new energy MPVs also happen to meet the pursuit of modern families for quality of life. As a result, the concept of "IKEA" came into being, which has become a key word in the design and marketing strategy of MPV products of major automobile manufacturers.

It is one of the top 10 MPV models in terms of sales

6-10 monthly sales: Odyssey, VOYAH Dreamer PHEV, Trumpchi M6, Trumpchi E8 PHEV and Wuling Jiachen. In May 2024, the Odyssey sold 3,063 units and is a mid-size MPV launched by Guangqi Honda. Relying on Guangqi Honda's strong brand power and sales network, Odyssey is able to better reach consumers and provide high-quality after-sales service.

Monthly sales 1-5: Denza D9 DM-i, Sena, Buick GL8, Trumpchi M8 and Grevia. The Denza D9 DM-i once again topped the list, with monthly sales reaching 9,685 units. The DENZA D9 DM-i accurately grasped the new trend of the MPV market and successfully realized the positioning transformation of "IKEA". It not only meets the formal needs of business reception, but also takes into account the comfort and practicality of home users, and this flexible positioning allows it to cover a wider range of consumer groups. Equipped with BYD's DM-i super hybrid system, it solves the problem of consumers' anxiety about the range of new energy vehicles.

Other MPVs: Xpeng X9 ranked 12th, Elysian ranked 13th, Vito ranked 15th, and Ideal MEGA ranked 27th.

The MPV market in 2024 is at an unprecedented turning point, which not only witnesses the collision and integration of traditional and emerging forces, but also heralds the arrival of a new era of MPV that is more diverse, smarter and greener. In this torrent of change, consumers, automakers and the entire automotive industry will usher in unprecedented opportunities and challenges.

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