On June 18, 2004, JD.com, which had just transformed into an e-commerce company for half a year, used the most Internet way to create a store celebration promotion for loyal fans whose prices were reduced to "unbelievable".
In 2024, JD 618 has already become a mid-year economic event with the participation of hundreds of millions of consumers, brands and merchants. Over the past 20 years, JD.com has helped brands and merchants continue to optimize costs and efficiency through supply chain technology innovation, so that users can experience the ultimate "cheap and good", which has always been the main line of this economic event.
During this year's JD 618, a number of innovative technology applications around AI, such as the AI president digital human based on JD Cloud's words, walked into the live broadcast room and JD Vision launched for Apple Vision Pro, which made consumers feel novel and at the same time, it also really reduced costs, increased efficiency and created value for brands and merchants.
More than 18 brand presidents and digital people appeared on JD 618, and the live broadcast cost was reduced to 1/10
During this year's JD 618 period, the founders and CEOs of more than 18 brands turned into AI digital humans through JD Yunyanxi and launched broadcasts at the same time in the JD live broadcast room, of which more than half of the brands came from Fortune 500 companies.
With strategic choices, continuous technological breakthroughs and deep cultivation of e-commerce scenarios, JD Cloud Yanxi Digital Human has also achieved three "first" phased results. The first is the "first" of large-scale commercialization, up to now, Yanxi digital human has served more than 5,000 brands, driving GMV of more than 10 billion, which means that digital human live broadcast has been accepted by mainstream consumer brands. The second is the "first" effect, and the JD Cloud Yanxi team has achieved the top in the industry in a number of technologies such as image, sound, and interaction. In addition, there is a technical "first", the live broadcast of digital humans can achieve the effect of "approaching real people", and within 120 seconds of the audience entering the live broadcast room, it is impossible to distinguish whether it is a real person or a digital person, which can greatly improve the retention rate and conversion rate.
Li Dongshan, president of LG Electronics China, realized the interaction with consumers in Chinese through the JD Yunyanxi voice model, and the appearance and sound were highly restored. His digital human image will be unveiled at LG Display's JD.com flagship store, providing consumers with a detailed introduction to LG's latest innovative technologies and 3C computer digital products.
The person in charge of JD Yunyanxi's innovation business said that from offline physical retail to AI e-commerce, AI technology is the underlying driving force for marketing in the past 20 years, and the birth of large models has truly brought about the outbreak of generative AI, and JD's solid industrial accumulation has provided a rich soil for the implementation of AIGC. Yanxi's AI voice technology has broken through the challenges of golden 60s and digital human 120s, and JD Cloud's various technologies have also moved from exploration to large-scale implementation, and have served partners externally.
According to the data of Jingdong Consumption and Industry Development Research Institute, during this year's Jingdong 618, Jingdong's digital human anchor live broadcast lasted more than 380,000 hours, and the number of user interactions exceeded 4 million times.
The world's leading supply chain capability of the village-run enterprise chain allows 1 yuan instant noodles to be sold to the whole country
With the help of continuous investment in supply chain infrastructure and continuous technological innovation, JD.com's supply chain capabilities have always maintained the world's leading level, and now, JD.com's supply chain capabilities are helping more small and medium-sized enterprises and merchants reduce costs and increase efficiency.
As a veteran domestic product of Siyuan instant noodles, born in 1995 in Jiaozuo, Henan Province, a village-run collective enterprise, 30 years, the quality of instant noodles produced by the enterprise is not inferior to the big brands, the price is more close to the people, a price of 1 yuan 1 pack of braised beef noodles, 30 years only rose 2 cents.
After more than 30 years of development, Siyuan instant noodles have been sold all over the country, but the market can only be concentrated in the third and fourth tier counties and towns. For a village-run collective enterprise, it is not easy to enter a first- and second-tier city, and the leaders and employees of the enterprise are basically native-born villagers, and there is a serious lack of professionals in marketing, e-commerce operations, etc.
Five years ago, Wang Zhengtian gave up his job as a central enterprise in a big city and returned to the village collective enterprise, starting from the grassroots level. The cooperation with JD.com allowed Wang Zhengtian to quickly open up the situation, Siyuan not only in product development and market development more accurate, but also with the help of JD.com's supply chain capabilities, so that the channel cost was greatly reduced, and the instant noodles priced at only 1 yuan were sold to the whole country; In addition, through JD.com's conscience domestic products red-hot plan, Siyuan has received a series of support such as the establishment of IP columns and special communication, which has greatly enhanced the brand image.
Wang Zhengtian, who is now the deputy general manager of Henan Simeite Food Co., Ltd., told reporters that during the Jingdong 618 period this year, Siyuan's turnover in Jingdong Supermarket increased by 126% year-on-year, and the number of transaction users increased by 178%.
With the image of "a man in high heels", the women's shoe brand "Uncle Wu WUDASHU", which is popular all over the Internet, has seen the continuous upgrading of the service capacity of JD.com's "Chunxiao Plan", and regards JD.com's store as an important layout in the brand's future development plan.
"The 'Chunxiao Plan' gave us a lot of help in the early days of the store's entry, including the upgrade of JD.com's 'Chunxiao Plan' this year, which helped us improve a lot of operational efficiency." Wu Nan, the founder of the brand, said.
In March this year, among the 20 upgrade measures of JD.com's "Chunxiao Plan", the most important is the launch of the "AI all-round service package", which makes it easier for merchants to open stores through AI technology. For example, JD.com has launched the "AI assistant for opening a store", which can answer store opening questions for merchants at any time, and help merchants settle in through the official website of "Jingdong Investment", WeChat official account and other channels for 0 yuan. In terms of content generation, Jingdong uses AI tools "Linglong" and "Jingdiandian" to help merchants generate pictures and copywriting content for free, and intelligently generates grass, marketing, and product explanation videos through "cloud scissors", helping merchants save tens of thousands of yuan in product graphics and video production costs every year.
In May this year, Jingdong announced that it had reached a comprehensive strategic cooperation with Chengdu Women's Shoes Industry Belt, including a number of Chengdu women's shoe brands such as Uncle Wu who wore high heels, and a group of Chengdu women's shoes entered the Jingdong procurement and sales live broadcast room, and Wu Nan himself also appeared in the Jingdong procurement and sales live broadcast room, further enriching the ecology of Jingdong live broadcast talents, bringing consumers a richer choice of shoes and boots, and realizing the transformation of Chengdu's women's shoes into brand influence.
The first batch of Vision Pro applications in China JD.com. Vision will open up a new immersive shopping experience
How hot is AI this year? According to data from Jingdong Consumption and Industry Development Research Institute, during this year's Jingdong 618, more than 6 percent of consumers said that they had or were willing to try new AI products, and the AI hardware category represented by AI computers and AI mobile phones had a good start in Jingdong 618 and the turnover increased by more than 200% year-on-year in 28 hours.
With the official launch of Apple Vision Pro in China, on June 18, JD.com. Vision will be the first batch of Vision Pro applications released in China to meet users, the first phase of the home scene as the core, covering a number of home appliances and trendy digital products, the follow-up will be gradually expanded to the whole category, users can search for "JD.com" in the App Store of VisionOS. Vision" to download and experience.
JD.com. Vision leverages Vision Pro's spatial computing technology to provide users with a whole new way to shop. Users can do this through JD.com. Vision directly "drags" your favorite home appliances or trendy digital products into your home at a 1:1 ratio to achieve a realistic preview of the layout and appearance of each item in the space.
JD.com. The launch of Vision solves the problem of traditional online shopping for goods, and users no longer need to repeatedly visit offline physical stores, or rely on imagination to judge the matching effect, but can directly pass through JD.com at home. Vision Experience Immersive Shopping. And no matter what kind of decoration style or which specific product, users can easily switch and vividly preview in the augmented reality environment, and enjoy the WYSIWYG consumer experience.
As of now, JD.com. Vision cooperates with partners such as Samsung TV, Casarte Refrigerator, Robam Appliances, Harman Kardon, and MORRORART to achieve content coverage for many scenes. Users through JD.com. When Vision, when purchasing these home appliances and trendy digital products, you can intuitively see how they are placed in the real space, which effectively helps to improve the accuracy of their shopping decisions.
In addition, JD.com has completed the development of the core version of the HarmonyOS native app, which will soon be launched on the Huawei AppGallery. Based on JD's next-generation end-end technology architecture, it realizes one-time coding and multi-terminal compilation. With the advantages of Harmony OS NEXT, seamless streaming in all scenarios and native intelligence, it creates a smoother, smarter, and safer shopping experience for consumers.
Whether it is the use of Internet technology more than 20 years ago, or the expansion of AI technology today, JD 618 has always practiced JD's mission of "technology-based, making life better", through continuous technological innovation, more effectively help brands and merchants improve their operational capabilities, so that users can experience the ultimate "how fast and good to save", and strive to create the greatest value for users, industry and society.