Unconsciously, this session of 618 is also about to end.
is different from the routine of the previous years, which focused on ultra-long pre-sale + enlarged moves at the end.
This year's 618 not only canceled the pre-sale link, but also sold directly in stock.
The discounts and discounts given were also relatively straightforward, which led to many netizens ending the battle on the day of the event.
As for Brother Ji, I must be more concerned about the mobile phone circle.
Today, let's put aside the "everyone is the first" manufacturer battle report, and directly enter the sales ranking of the e-commerce platform.
Take a look at this round of midterm exams, what is it -
Whoever reigns will be beaten
There is no surprise at all, in the brand sales section.
Guozi is still the champion of this year's 618, followed by Xiaomi, vivo, Honor, Huawei and OPPO.
How to say it.
The top five machine brothers are not surprised, Apple also relied on the 618 price reduction to increase sales last year.
Xiaomi, vivo and Honor are stable enough because of the basic disk, as long as they are given a good price reduction, they can basically sit in the top five in sales.
As for Huazi.
It was also from the second half of last year that it got better.
The Mate 60 series, nova 12 series and Pura 70 series, which have been released one after another, are all selling very well.
But at this time, take another look at OPPO/OnePlus.
Obediently, why did you go to sixth place?
You say the flagship.
OPPO Find X7 Ultra硬件足够顶级水桶，软件也多次爆肝OTA优化。
You say value for money.
OnePlus ACE 3 and OnePlus 12 can both gain a foothold in the 2,000 yuan and 4,000 yuan price ranges, and each has its own strong selling points.
So the question is, is it because the price reduction of the competitor is too much, or is the product of the competitor too strong?
Switch to the [Cumulative List] of mobile phone products, and we can get a rough answer.
Specific to the sales of each machine.
iPhone 15 Pro Max、iPhone 15 Pro和iPhone 15，直接霸占了前三名。
Although the iPhone digital series sells well, it is a well-known thing.
But this year's 618, the fruit really made a decision against the ancestors, and the largest price reduction in history.
iPhone 15 Pro and iPhone 15 Pro, both of which have decreased by more than 2000 yuan.
In the past two days, the e-commerce platform has also come to a "last wave" of discounts.
Can you stand this?
As for the latter ones.
就是Redmi K70、荣耀X50、一加Ace 3、Redmi K70E这些中端性价比选手了。
And Redmi K70 belongs to that kind of existence, what do you want in the 2000 yuan price segment.
Snapdragon 8 Gen 2, metal frame + glass body, good performance release, the only 2K eye protection screen in the same class...
Plus the price of 618 is less than 2000 yuan.
The overall positioning is like the American team of mid-range machines, not the strongest, but indeed the most balanced.
And the OnePlus ACE 3 mentioned earlier.
I have always thought that it is the best quality player in the 2,000 yuan cost-effective machine.
In particular, the color of [Mingsha Gold] has a dotted X attribute in low saturation.
If the toilet seat module can be replaced, it will be a lore.
It's a pity that it can't be used.
But I heard that OnePlus's next-generation new machine, it's finally going to replace this toilet seat module, so I can only say that I'm looking forward to a wave...
The rest, such as Xiaomi 13, Redmi K70E and iQOO Neo9, have relied on good price reductions to win the top 10 positions in cumulative sales.
At this time, you may ask:
"Eh, didn't you say that the Xiaomi 14 sold very well, why didn't you see it in the top ten?"
The answer is simple.
Xiaomi's 14,618 sales in the first week of its first sale, which had high hopes and surpassed one million sales, were squeezed into the twelfth position.
Of course, this is not to say that its product power and configuration are not strong.
It's just that in terms of discounts, the whole Xiaomi Mi 14 series is really not powerful.
After all, as of now, there is really no small-screen flagship with a stronger and more balanced configuration than the Xiaomi 14.
But it's hard to say at the end of the year.
Judging from the revelations, OPPO Find X8 and vivo X200 will have small and medium-sized straight screens.
If Xiaomi 15 does not work hard, it is not impossible to be overturned by the blue factory and the black factory.
But I really have to talk about it.
In the entire mobile phone single product sales [cumulative list], the most unexpected thing for Brother Ji is undoubtedly the sudden attack of iPhone 13.
As a two-year-old model.
It sold more than the Huawei Pura 70 and iPhone 15 Plus, the two new flagships, during the 618 period.
It's not buddy, what kind of trick is this?
It's not just that Brother Ji didn't figure it out.
Many netizens also scratched their heads when they saw this stubble.
If the iPhone 13 drops to about 3000, there will be no problem with sales rushing to the top two of 618 this year.
But the reality is.
The iPhone 13 128GB version is currently priced at almost 4,000 yuan in self-operated stores.
Plus 60Hz, safe slow charging, and ancestral notch screen and other slots.
Only...
I can't figure it out, I really can't figure it out.
Perhaps this is the brand benefit brought by standing firmly in the high-end market.
By the way, when it comes to high-end mobile phones.
Don't look at Huazi on the cumulative list of single products, only one Huawei Pura 70 is among them, and it is also ranked eighteenth.
If the sales range is set to [more than 6,000 yuan].
Everyone will find that this has basically become an amusement park for Huawei and Apple.
Specifically, among the top ten sales of mobile phones above 6,000 yuan, Huazi occupies 6 positions.
依次排序为华为Pura 70、华为Pura 70 Pro+、华为Mate60 Pro、华为Mate X5和华为Mate 60 Pro+。
There is no suspense in the first two, and the price reduction of fruits this year is too great.
Go to the next level, and come to the range of [4000-5999 yuan].
iPhone 15位居第一。
The main hit is what, and the OnePlus 12 with Hasselblad shadows won the third place.
The Xiaomi Mi 14, Xiaomi Mi 14 Pro, and Xiaomi Mi 13 Ultra all made it into the top 10.
How to say it, the price segment of 4000 yuan is indeed the comfort zone of Xiaomi's digital series.
Some of you may be a little messy to watch.
It's okay, Brother Ji will make a simple and easy-to-understand summary for everyone.
Summary: The price of fruit has been reduced to rush sales, and Huawei's high-end has fully returned
Apple's iPhone 15 product strength this year, although it is decent, but relying on a big price reduction of 2000 yuan, it still wins the top three positions in the mobile phone industry.
Xiaomi, as the main online brand, as in previous years, has the top three models in each price segment.
For example, 2000 yuan-2999 yuan, there is Redmi K70.
3000 yuan - 3999 yuan, there is Xiaomi 13.
4000 yuan - 5999 yuan, there is Xiaomi 14.
vivo and glory are really low-key players who make a fortune in a low-key voice.
For example, iQOO Neo9, a mid-range cost-effective machine like the Honor 90 GT, 618 will sell out casually if the price is lowered.
再下探到千元价位，还有iQOO Z9 Turbo和荣耀X50GT等机子扛着。
I didn't win the championship, but I also had a good time.
As for the Oga side.
In fact, OnePlus's ACE series and digital series are selling quite well online.
And OPPO's flagship Find series, which does not rank high on a certain east list, is largely due to -
The Oppo Find X7 Ultra is more affordable on other third-party platforms.
More than 4,000 yuan of the image of the super large cup, I can ignore the innocuous little shortcomings.
Of course, 618 fans who didn't buy a new machine don't have to feel pity.
In the second half of the year, the Xiaomi 15 series, vivo X200 series, OPPO Find X8 series, Huawei Mate 70 series and iPhone 16 series are waiting for us.
Again, wait for the party to never lose.
The picture comes from the Internet