2024 Amazon Global Consumer Trends and Product Selection Report (Phase 5)

Report produced by: Amazon Global Selling

The activity has a sustained and positive enthusiasm for the gardening interest of homeowners in the United States, gardening activities are unstoppable, and plant buying habits have launched a survey on the high level of attention to home gardening in the United States, 2024 The latest survey of the U.S. horticultural market consumption is soaringAs of April 2024, in the past 3 months, the data found that many consumers in the United States who searched for #home garden in the global topic consider gardening activities to be a positive activity.

The most popular is in the United States, followed by the United States, the largest country in the market for gardening activities, the United Kingdom and Canada, where 50% of homeowners believe that their gardening culture is deep-rooted. Among the discussions that Americans are actively paying attention to, there is a growing discussion about the benefits of gardening product brands, plants, gardening and participation in gardening activities, and the general ownership of soil in American households. Physiophy health and well-being of their own garden, growing a variety of plants and vegetables.

In the U.S. horticultural market, where one in five people own gardening activities and spending more, millennials have become an important consumer force to be reckoned with, and the proportion of young people is rapidly climbing to unprecedented heights.

Millennials (18 to 34 years old), in particular, also account for 29% of gardening enthusiasts in the United States, showing their active participation and spending power in the field of gardening. What's more, they are also more willing to spend on gardening, with 71% of respondents saying they will spend more on gardening in the next six months.

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2024 Amazon Global Consumer Trends and Product Selection Report (Phase 5)