JUSS, a creative agency renowned for its expertise in brand design and interior architecture, has successfully reinvigorated its Retail.Next showroom project with BMW Malaysia. With its outstanding creative design capabilities, JUSS has brought a disruptive and imaginative change to the automotive retail experience of BMW, MINI and Motorrad in Malaysia.
In an increasingly competitive market, consumers are increasingly demanding emotional connection and immersive experiences. JUSS understands the importance of brand storytelling and integrates brand design and interior design to create a unified experience that aligns with BMW's brand story and values.
JUSS's latest achievement is playing a key role in BMW Malaysia's automotive retail innovation project. The company has successfully unveiled the new BMW Retail.Next showroom, revolutionizing the concept of traditional car retail. Designed with the concept of "customer and vehicle centricity", the showroom abandons the operational efficiency and minimalist aesthetics of traditional showrooms to emphasize customer experience instead, creating an automotive retail environment that is vibrant, free, rich in textures and high-quality space experience.
For the BMW Retail.Next showroom project, JUSS carefully planned everything from the façade design to the interior layout. The showroom design highlights four core elements: customer centricity, flexibility, sustainability, and superior premium experience. By creating an immersive environment, the BMW Retail.Next showroom captures the attention of customers, allowing them to interact and experience the full range of cars around them while interacting with sales representatives. In addition, the showroom is highly flexible and able to meet the needs of customers at different times and places, so that products can be displayed under one roof.
In terms of sustainability, the showroom uses recycled materials as acoustic panels, which not only improves the acoustic environment, but also demonstrates the company's commitment to environmental protection. At the same time, the showroom offers a first-class premium experience, showcasing the unique position of the BMW and MINI brands, bringing customers a luxurious and memorable car buying journey.
James Lai, founder of JUSS, said: "At JUSS, we are committed to breaking the mold and pushing the boundaries of imagination. We want to inspire our customers to think outside the box and take innovative action. Our mission is to make everyone feel unique to the brand. "Partnering with BMW Malaysia is a testament to how we are redefining the automotive retail experience." We will continue to expand our horizons across industries to deliver exceptional service to our customers and exceed their expectations. ”
As a creative company with a track record of excellence in various industries such as real estate, food and beverage and beauty, JUSS will continue to provide quality services to its clients and ensure the consistency of the brand and customer experience, shaping the future of design and branding for Malaysian and global clients.
About JUSS:
JUSS is a leading creative agency based in Malaysia with a focus on branding and interior architecture design. With a passion for imagination and a commitment to excellence, JUSS offers its clients a comprehensive range of services that meet the unique needs of various industries. From conceptualization to execution, JUSS is committed to creating engaging experiences that engage target audiences and achieve commercial success.