The WeChat advertising promotion platform can shorten the link of adding fans

1. Optimize customer service copywriting (only support mini programs)

By optimizing the customer service copywriting in the Mini Program, highlighting content such as "preferential activities", "user rights", "brand endorsement" and so on, users can increase their intention to add fans.

Function Entrance:

entrance	Instructions	Schematic diagram of B-end creation	C端Demo
WeChat Advertising Promotion Clue Pass - > WeChat Number Package - > WeChat Mini Program - > automatic reply statement	Suggestions: It is recommended to clearly describe the user's operation steps in the copy, and highlight the rights and services that users can get after adding followers to improve the conversion rate of adding fans. Requirements: Copywriting within 200 words can be set. If not, the default copy is "Click on the picture below, press and hold the QR code, and add exclusive customer service". QR code: The QR code is fixed from the WeChat number package carousel (associated in the orange website) Effective node: After the user clicks on the Mini Program, the text will be automatically replied.

2. Shorten the link within WeChat (support replication and mini program powdering, only applicable to personal accounts)

If you are using a personal account to add followers, it is recommended not to use stranger verification unless necessary, so as to shorten the path between the user receiving the QR code and finally adding it successfully.

3. Use a deeper conversion goal (only support Mini Program Powder & Enterprise WeChat Account or Official Account)

At present, the Mini Program only supports the conversion goal of "WeChat registration", that is, the QR code sent by the customer service in the Mini Program is reported as a conversion event. Therefore, there will be a certain gap between the QR code sent by the customer service and the user's actual powdering, resulting in an unstable powder addition rate and large fluctuations in back-end costs

In order to solve this problem, Mini Program Fan Plus has added support for the "WeChat In-Payment" conversion goal, that is, the OpenID of the Mini Program that adds WeChat users through customer backhaul and the OpenID of the Mini Program obtained from the landing page of the website building are attributed and reported for conversion.

1. Process overview

The WeChat user submits the openId API document

Overall logic

2. [WeChat plus powder - copy plus powder]

That is, the WeChat ID is placed on the landing page, and the user jumps to WeChat by copying the WeChat number and adds the advertiser's personal account/official account. The conversion goal is "WeChat", that is, the conversion will be reported if the WeChat account is successfully copied on the landing page.

Current access gate: It has passed the assessment of the use rights of WeChat Plus

Procedure:

Step 1: Add a WeChat ID

Go to the conversion component - → WeChat number package→ WeChat library management, and click Add WeChat ID.

Step 2: Create a WeChat number package

Go to the conversion component -+WeChat number package → WeChat number package, and click Create WeChat number package.

Step 3: Create a WeChat form (optional)

Go to the conversion component - → WeChat form→WeChat number package→ create a WeChat form, and associate WeChat with the form.

Step 4: WeChat Advertising Promotion Build a website on the platform and add WeChat

Enter the platform to build a website -+ WeChat/WeChat form, and associate.