On June 18, 2024, China Media Group and Tencent reached a cooperation intention on video-on-demand and short video copyright for the 2024 Paris Olympic Games, marking the alliance between China's two major media giants to bring more exciting and rich coverage of the Olympic Games to Chinese audiences.
According to the cooperation agreement, Tencent will obtain the rights to the video-on-demand and short videos of the 2024 Paris Olympic Games, and can broadcast the on-demand and short video content of the Olympic Games on Tencent Video, Tencent Sports, WeChat, Tencent News, Tencent.com, QQ, QQ Browser, Weishi and other channels, as well as Tencent's self-produced programs.
This is undoubtedly good news for Chinese audiences. In the past, Chinese viewers could only watch the Olympics through CCTV due to copyright restrictions, but now they have more options. They can watch the wonderful content of the Olympic events anytime and anywhere through Tencent Video, Tencent Sports and other platforms.
As a leading Internet company in China, Tencent has extensive experience in the broadcast of sports events. Previously, Tencent has successfully broadcast major sports events such as the 2018 Pyeongchang Winter Olympics and the 2020 Tokyo Olympics. For the second time, Tencent once again obtained the rights to the video-on-demand and short videos of the 2024 Paris Olympic Games, which fully demonstrates Tencent's strength in the field of sports event broadcasting.
We believe that with the joint efforts of Tencent and CCTV, the Paris 2024 Olympic Games will become a splendid sports event and bring an unforgettable viewing experience to audiences around the world.