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The new "village super" in rural revitalization

author:Weihai News

In order to speed up the layout of urban and rural commercial circulation service network, Weihai Supply and Marketing Cooperatives have successively opened more than 100 village supermarkets in towns and villages and urban communities, opening up the "first kilometer" of agricultural products and the "last kilometer" of daily necessities, promoting the circulation of urban and rural consumption and helping rural revitalization.

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On June 18, Weihai Supply and Marketing Cooperatives opened another 40 village supermarkets, and issued authorization certificates to the heads of some stores in the Gao District Service Center of Donglitai People's Supply and Marketing Cooperatives in Gao District. At the scene, residents who came to buy formed a long line, and the shelves were full of fresh fruits and vegetables, rice, flour, grain and oil, daily necessities and other necessities.

The new "village super" in rural revitalization

Lu Shu'e, a citizen, said that the vegetables and fruits are particularly fresh, and it can be seen that they are grown in a small garden, and they are safe to eat.

The new "village super" in rural revitalization

Gao Chenzhou, general manager of Weihai Supply and Marketing Cooperatives Big Data Company, said that the head of the rural group is the first inspector of village goods, collecting a large number of products, such as chickens, ducks, goose eggs, and small garden vegetables.

Through the form of "online + offline chain + supply chain", the village supermarket allows agricultural products to go directly from the field to the city and to the table, and also broadens the channels for agricultural products to enter the city and farmers to increase their income and get rich.

The new "village super" in rural revitalization

Zhao Ying, manager of Weihai Yitian Food Co., Ltd., said that from the origin directly to the consumer, saving a large part of the cost in the middle, for consumers is to buy something that is safe and cheap, whether it is good for suppliers or consumers.

The new "village super" in rural revitalization

Cong Junlian, the person in charge of Caiyunjian Happy Farm, said that in the past, the citizens of Weihai City had to drive by themselves, because they did not include distribution, but now through cooperation with supply and marketing cooperatives, it provides great convenience, and the public buys more, and the sales scope naturally expands.

At present, there are more than 100 village supermarkets in the city's supply and marketing cooperatives. In the next step, Weihai Supply and Marketing Cooperatives will continue to enrich the functions of convenience and benefit to farmers, such as the docking of agricultural product production and marketing, fresh sales and distribution, and online and offline goods purchase and sales, strengthen the construction of a modern circulation service network at the county level, and further smooth the "two-way channel" for agricultural products to go out of the village and into the city and industrial products to go to the countryside.

Producer丨Jiang Cheng

Reporter丨Jiang Zhengxin

Editor-in-Charge | Zeng Kun