At a Wallace restaurant in Xiangqiao District, Chaozhou City, Guangdong Province, there was an incident in which consumers complained about eating raw meat burgers. According to consumer Liu, the beef burger purchased was full of red blood, and after cutting it, it was found that the hamburger patties were basically undercooked raw meat. The clerk said it was caused by a mistake by the new employee. Liu was dissatisfied with this explanation, took a video of the scene and exposed it on the Internet.
Judging from the video, the texture of the hamburger patty is obviously raw meat, and the color and meat quality show that it is not cooked. This is a serious violation of food safety regulations and a threat to the health of consumers, which must be dealt with seriously.
The chain store's response provoked even greater dissatisfaction
After the news was exposed, the manager of Wallace's Chaozhou Longwan store first negotiated with consumers privately, hoping that they could cancel their complaints. After seeing the online discussion, Wallace issued a statement on his official Weibo, saying that he "has apologized to customers and invited them to dinner". However, this simple response did not calm the situation, but instead raised more questions, and many netizens questioned its reasonableness and sincerity.
Local regulators are involved in the investigation
Under the pressure of public opinion, the Chaozhou Market Supervision and Administration Bureau intervened in the investigation. He also said that he would deal with it seriously and would not tolerate it. Wallace has also carried out rectification under the guidance of the regulatory authorities.
Through the investigation and analysis of the accident, the problem lies in the lack of strict control of the cooking time of the hamburger patty by the night shift staff, and there are loopholes in the food safety management process of the store. Wallace gradually developed a rectification plan, adding measures such as quality inspection records and video surveillance of key links.
The Wallace Raw Meat incident reflects the problems in regulation
On June 18, consumers in Chaozhou City were dining at Wallace in the local area when they found that the burger was divided into raw meat, which was inspected to be caused by the operation of the night shift staff. The consumer was dissatisfied with the company's handling results and exposed the live video to the Internet, causing heated discussions.
Judging from the exposed content, there is a large amount of undercooked red raw meat in the hamburger patty, which is a serious violation of food safety regulations and must be of great concern.
There have always been blind spots in the supervision of fast-food chains, and the main problems are: the regulatory authorities have limited manpower, and it is difficult to fully cover all stores.
The focus of supervision is biased towards hotels, and the special supervision of chain restaurants is insufficient. Some supervisors are not effective in supervision, and there are phenomena. Chain catering enterprises themselves also have problems such as weak awareness of safety production.
This incident has exposed the blind spot of supervision, and also shows that it is still necessary to strengthen the supervision of fast food chain restaurants. Regardless of the size of the brand, the regulatory authorities should increase the frequency of supervision and inspection, focusing on key links such as food procurement, handling, and cooking, so as to strictly prevent food safety accidents.
Enterprises should earnestly fulfill the main responsibility of food safety
In this incident, Wallace's response also exposed the lack of awareness of corporate food safety responsibility. The front-line clerk blamed the problem as a "new employee's operational error" and tried to downplay it.
Wallace's official statement was too simplistic, and it did not show the company's willingness to reflect on improvement. This fully exposed Wallace's lack of food safety management culture, resulting in uneven quality awareness and lax control at the staff level of each store.
As a leading chain catering enterprise, Wallace has the responsibility to improve its own food safety governance level and improve the whole process quality management system. Establish a scientific and institutionalized management model and strictly control each link.
Strengthen training to make quality and safety awareness deeply rooted in the hearts of the people. Accept the supervision of regulatory authorities and the public, and take the initiative to disclose food safety information. Fourth, when there is a problem, it is necessary to disclose the details in a timely manner, take the initiative to apologize, and quickly remedy the problem. Strict corporate self-discipline is the only way to rebuild public trust.
The crisis of confidence will take time to heal
Despite regulatory intervention and rectification, the damage to Wallace's brand trust could not be repaired anytime soon. The lack of detail has also led to continuous online discussions. Wallace needed to regain consumer trust by providing consistently high-quality service, which required a long-term accumulation process.
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