Why is it that the promotion and packaging of liquor can only talk about culture, while the label of whisky can read a liquor? Is this the difference between Eastern and Western cultures?
Famous liquor comes from famous towns, and before the industrialization of liquor, each liquor town had multiple distilleries. They make the same type of wine, but they also have different styles. But their liquor is called a unified wine name, generally named after the place name: Fenjiu, Yanghe wine, Moutai wine, etc., and then name their own wine after each name.
Industrialization of liquor
Since the industrialization of liquor in the 50s of the last century, the distilleries of various liquor towns have been merged into a distillery. This is how our four famous wines and eight famous wines are produced. The liquor industry has large-scale production, which can improve production efficiency. It's like a place that banned liquor companies with an output of less than a few tons for the sake of environmental protection.
From an economic point of view, large-scale production is beneficial to society and can also ensure the vast consumer demand. However, the industrial production of liquor will lead to the standardization of production processes and the unification of products. There are no longer multiple liquor shops and multiple styles of baijiu, which is the first step for baijiu to lose its individuality.
Batch blending
Liquor manufacturers produce on a large scale, and a distillery has developed from one liquor to multiple liquors, and even more OEM liquors. It is nothing more than adding various grades of base liquor to flavored and flavored liquor for blending, so as to obtain high, medium and low grades of finished liquor.
Coupled with scientific and technological analysis instruments, the composition of various quality grades of liquor has been quantified. The quality and style of baijiu become "values" and "proportions".
Baijiu is a skill rather than a technology, and with the blessing of technology, Baijiu once again lost its personality.
Definition of fragrance
In the decades of development of the liquor industry, countless top microbial experts, fermentation professional engineering and technical personnel, various experiments and training have been dispatched at the national and industry levels.
The "liquor flavor" developed by several leading liquor companies and industry experts has further promoted the standardization of the process and the unification of products. Because there are experts and industries that characterize and stereotype a certain wine. Its craftsmanship is the standard, and its style is the typical representative. What other small distillery would dare to make a different kind of sake to challenge? That's why today there are so many "stations" of all kinds. Small wineries are trying to replicate the aroma representatives.
With the vanguard, everyone has to stand in a line and "look to the right", and consumers will no longer look down on other wines after drinking Moutai. This is also the third step in which baijiu loses its personality.
Baijiu can only talk about culture
The different series of a liquor manufacturer are just different names and different packaging. As for how they differ from each other? I don't know, it's very simple, it's just that the grade (proportion) of the base wine blended and the flavor and seasoning are different.
The strong fragrance type can also make a special song, the first song, the second song, etc., but it has also been broken, and even the definition of "special song" - Luzhou Laojiao also downgraded the "special song" of the "national famous wine" of the year, so that the "culture" symbol of 1573 sat on the top card.
Other scents use the year to distinguish the series, but it is almost impossible to execute. After all, large-scale mass production, a product must be real in the year, and it may not be produced, or it will be operated in violation of regulations.
You have "Summary", I have "Internal Reference", you "1937", I have "1935", you have "Blue and White 20", I have "Ancient 20", you have "Heaven and Earth People", I have "Haitian Dream", Tang Dynasty Song Zu, Dragon Flying Phoenix Dance, Rare Birds and Beasts. In addition, various series of wines, OEM wines, joint-stock company wines, and group wines. No matter how ordinary the wine is, it is also brilliant and jeweled on the bottle packaging, and consumers don't know what to drink.
Whisky can become popular all over the world, but whisky essentially only stipulates the key things: raw materials, distillation equipment, time, etc., while the process is in full bloom.
In order to sell whisky in large quantities, there is a blended whisky, which is a simple grain whisky base like liquor, blended with a single malt with a unique style. It has created countless whisky brands. Although it is also blended, each brand has its own harmony code, has its own style, and can also have new styles appearing. Use the year to distinguish the grade, and the main one is affordable and delicious, simple and clear. The single malt series can have a variety of personalities, different production regions, and different processes such as malting, distillation, oak barrels, aging, etc. These will appear on the wine label.
Therefore, each winery has its own personality, and each wine also has its own source of personality.
Why can baijiu only talk about culture, that is, the three steps of losing its personality mentioned earlier. Large distilleries don't produce small batches, and even if they do, they only blend small batches, and the price of this kind of wine is basically sky-high. In this environment, small wineries lack funds, technology, and resources, and they can only survive in the cracks.
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