#长文创作激励计划#
Liverpool have officially partnered with Japan Airlines as their first signing of the new season as the club seeks to increase revenue in order to better compete with Manchester City.
The Premier League champions recently unveiled record earnings figures, cementing their continued dominance on the pitch by allowing them to invest in the best of the best in terms of players and coaching staff.
Their most recent financial figures show that City's total revenue for the 2022/23 season is just under £713 million. This marks a new Premier League record, well surpassing the previous record of £648 million announced by United a few weeks ago over the same period.
The city's commercial revenue was £341 million, accounting for almost half of its total revenue. By comparison, Liverpool earned £594 million in 2022/23, no improvement from the previous season. The club's commercial income was £272.5 million, while final figures showed a pre-tax loss of £9 million for the season.
This highlights the widening gap between the two clubs, with Manchester City having distanced themselves from the Reds since their last Premier League title challenge in 2021/22.
But the new commercial deal was a way for Liverpool to try again and equalise. They have not had an official airline partner since their inception in 2019 and hope that taking advantage of this new sponsorship will help further expand their reach.
Ben Ratti, Liverpool's Chief Financial Officer, said: "The partnership with Japan Airlines is another significant step forward in our club's strategy to expand our international reach and engage more deeply with our diverse and dedicated global fan base. ”。