On June 25th, Dongfeng Honda Hunter ushered in the listing, and it was accompanied by Ultraman heroes from the M87 Nebula. "Do you believe in light"? At the beginning of the press conference, Dongfeng Honda threw out a soul question! Among the "believe" answers from various groups of people, the reasons are different, but "because light is hope" hits people's hearts, and it may also be the core reason why Dongfeng Honda is willing to believe in light.
In the process of electrification transformation, joint venture car companies are facing a painful period, whether it is Dongfeng Honda or other joint venture car companies need a hope to bring themselves confidence, just like the Ultraman heroes. Of course, unlike the fictional "heroes" in the animation theme, in reality, Dongfeng Honda can only do its best to create its own light-
Lieguang launched a total of 4 models on the market, directly cut 30,000 yuan on the basis of the guide price of 189,800-209,800 yuan, and the limited-time shocking price of 159,800-179,800 yuan, and provided five limited-time gifts worth 30,000 yuan. In addition, Yang Zhonghua, the empowerment officer of Lieguang, repeatedly emphasized the word "sincerity", and declared that "sincerity is the best nirvana", so Lieguang is not only surprising in price, but also quite touching, and even traditional options such as HUD to distinguish between high and low configuration models are standard.
"We believe in light, and we believe in hunting light", Yang Zhonghua's words are also full of confidence and hope for hunting light.
The MM concept has been advanced, and this time Honda has more than just space
The penetration rate of new energy vehicles has been able to exceed 50%, but product homogenization is also an objective problem, and it is not easy to find a "unique" product in the market. As Dongfeng Honda's first pure electric model this year, Lieguang is currently the first pure electric hunting coupe SUV in the same class, and its sharp and tough design is still relatively recognizable.
Of course, in terms of size, the size of the hunting light is not large, its length, width and height are 4788/1838/1570mm, and the wheelbase is 2735mm, which is not an advantage in the new energy vehicle market. However, it uses the "new MM concept", that is, on the basis of maximizing the occupant space and minimizing the mechanical space, to maximize the sensory experience and intelligent enjoyment.
So you'll see some exaggerated figures, such as 910mm of headroom in the rear, 825mm of legroom, 498mm of seat depth and 506L of trunk space. At the same time, the rear exhaust has a depth of 1,875 mm and an opening size of 1,120 mm. And these are the embodiment of "maximizing occupant space", as for the sensory experience and intelligent enjoyment, what does Hunting Light bring?
In terms of sensory experience, the 12-speaker BOSE sound system, ANC active noise cancellation and four-door laminated silent insulating glass, as well as Dongfeng Honda's first intelligent heating system and 6 interchangeable fragrance types of the car fragrance system. In terms of intelligent enjoyment, it includes a 12.8-inch central control screen, an 11.5-inch HUD, a 9.4-inch full LCD smart instrument and the latest HONDA CONNECT4.0 intelligent interconnection system, which should be mentioned as standard for all systems. Among them, the interconnected system is impressive, which can realize a variety of intelligent interactive experiences such as face recognition, gesture control, intelligent AI voice, and 15 intelligent scenarios.
On the whole, Lieguang retains the brand's "traditional program" in terms of space that Chinese consumers care about, and keeps up with the trend of the times in terms of configuration and intelligent enjoyment, providing new ideas, if combined with its starting price of 159,800 yuan, it is indeed sincere.
Safety is the most important responsibility to abide by, and good opening is the king of this value!
In addition to "breaking the price barrier" to make the product more cost-effective, another angle of Lieguang's sincerity is to be trustworthy. At the press conference, Yang Zhonghua pointed out that at present, there are some brand products in the new energy market such as instant cutting of "leeks", reduction of allocation and materials, playing capital operation, playing with traffic and concepts, and other industry chaos.
At the same time, he also gave Dongfeng Honda's own persistence, first of all, in Yang Zhonghua's view, safety is the most important responsibility that car companies should abide by. Therefore, Lieguang uses the "Golden Bell Jar" level safety ACE load-bearing body structure, the use rate of ultra-high-strength steel is 33.2%, the maximum strength can withstand 1500MPa, and the whole system is equipped with 7 airbags as standard.
In addition, Hunter Light is also equipped with the Honda SENSING safety super sensing system, which is fully equipped with 16 functions, including blind spot monitoring, lane departure warning, 360-degree panoramic image, etc. And from the configuration table, active/passive safety is also standard for all systems, simply put, there is no "beggar version" in terms of safety, and this performance even surpasses many Dongfeng Honda's own cars.
In the face of industry chaos, Dongfeng Honda still adheres to the principle of "building a good car and building a good car". In terms of products, Lieguang is equipped with a prism 3H pure electric architecture, using a ternary lithium battery in the Ningde era, with a cruising range of 545km, and its endurance performance is still relatively good in products at the same price, as a comparison, Song PLUS EV Glory Edition 149,800 yuan - 169,800 yuan version of the battery life is 520km, and the range of the 189,800 yuan version has reached 605km.
In terms of power, the Hunter Drive Motor has a maximum output of 150 kW and a maximum torque of 310 Nm, which is comparable to the Song PLUS EV in a similar price range. However, Honda's tuning strength cannot be ignored, Hunting Light not only has four driving modes but also more than 20,000 scene algorithms, the ancestral "0 vertigo" is also among them, more importantly, it is equipped with an industry's rare amplitude response shock absorber, with a new generation of seat frame technology and high resilience and high damping seat filling material ergonomic seat, completely liberating the passenger's waist and back, so that the ride "0 pressure".
Judging from all of the above, as a member of traditional car companies, even in the face of industry chaos, Dongfeng Honda's values are still admirable. Of course, in the continuous electrification transformation, Dongfeng Honda has become one of the joint venture car companies with the largest amount of "electricity", according to the plan, after the hunting, Lingxi L and Ye S7 will also be listed within the year, before 2030, Dongfeng Honda plans to launch a total of more than 10 pure electric models.
Hunting for light may be just the beginning of Dongfeng Honda's search for a new energy hope.