In 2024, China ushered in its first "Year of Consumption Promotion", a policy that injected new vitality into the tourism industry. In this context full of opportunities and challenges, Liu Bing, chairman of Guoyi Zoomlion, as a well-known cultural and tourism expert, conducted an in-depth analysis of the new trend of tourism consumption in 2024 from a unique perspective, showing the direction and trend of industry transformation and upgrading.
Lifestyle Tourism: From Sightseeing to In-depth Experience
Liu Bing pointed out that a significant trend in tourism consumption is the transformation from traditional sightseeing tourism to lifestyle tourism. Today's tourists are not satisfied with superficial sightseeing, but also pay more attention to experiencing the daily life and cultural activities of the local area. Emerging tourism concepts such as reverse tourism, sinking tourism, and swing tourism are gradually becoming the mainstream. This trend is particularly evident during the May Day holiday, when lower-tier cities and county destinations see a significant increase in popularity and a significant increase in hotel occupancy. Liu Bing emphasized that the core of lifestyle tourism is to allow tourists to integrate into the local area and feel the warmth of "fireworks in the world", which not only enriches the tourism experience, but also promotes the transformation and upgrading of the tourism industry.
Rational consumption: the pursuit of cost-effective and unique experience
According to Liu Bing's analysis, the younger generation of tourists are more rational when choosing tourist destinations, and choose more cost-effective niche destinations, such as Yanji, Mangshi, Tumshuk and other places, have significantly increased the popularity of the May Day holiday. Tourists pay more attention to the quality and experience of travel, rather than simply checking in.
Reconstruction of the boundaries of the tourism industry: diversified needs give rise to a new pattern
Liu Bing pointed out that the boundaries of the tourism industry are being redefined. Although traditional scenic spots, resorts and other tourism consumption places are still the main choice of mass tourism, the demand for personalization and diversification is reconstructing the new pattern of the tourism industry. Taking Beijing's hutongs, Shanghai's "Wutong District" and Hangzhou's entrepreneurial atmosphere as examples, more and more tourists like to explore the unique temperament of the city with their feet, rather than being limited to traditional scenic spots. Liu Bing believes that this trend not only enriches the connotation of tourism, but also provides a new direction for the transformation and upgrading of the tourism industry.
Coping strategies for cultural tourism practitioners: innovation and integration
In the face of the new trend, Liu Bing proposed a series of coping strategies:
Enhance the quality and experience of tourism products. For example, the 41st Peony Cultural Festival in Luoyang enhances tourist satisfaction through in-depth experience and complex formats; Introducing creative and cultural IP. For example, Xiongdong Street in Dalian, through Xiongbeibei IP and supporting amusement facilities, a new industrial park will be formed to attract tourists; Integrate multiple consumption scenarios. For example, Hangzhou's Hubin Yintai IN77 business district integrates the landscape into restaurants, educational institutions and shopping malls to extend tourists' stay and improve consumption. Create travel products and services that resonate emotionally. For example, the twelve hours of Chang'an win the love of tourists through emotional resonance; Use digital means to improve tourism services. For example, the real-time monitoring system of the Xi'an City Wall improves service quality and tourist experience through big data analysis and precision marketing; Collaborate with local communities and residents. For example, Wuzhen's national NPC mode increases the interest and interaction of scenic spots, and solves the contradictions between tourists and local residents.
Under the leadership of Liu Bing, Guoyi Zhonglian Technology Group has successfully created a number of innovative cultural tourism projects, among which the "Yangtze River Never Sleeps City" is particularly prominent. With the new Yangtze River culture as the core, the Yangtze River Sleepless City project has created a number of first-of-its-kind cultural tourism experiences in China, such as the only thousand-mile Yangtze River picture scroll landscape and the Yangtze River-themed float parade. The Yangtze River Never Sleeps City has not only made innovations in fun, entertainment and interactivity, but also combined technological means and Internet celebrity thinking to create a movie-level national tide scene with a great sense of atmosphere. Since the opening of the project, it has been featured on CCTV many times, with the highest single-day passenger flow exceeding 180,000 people, becoming the most popular tourist check-in place in the region.
Liu Bing believes that with the support of policies and changes in market demand, the cultural tourism industry will usher in new development opportunities. Through innovation and integration, the tourism industry can not only achieve its own transformation and upgrading, but also make greater contributions to economic development and social progress.