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"Eat with your face" is out of the circle! Sanxingdui and Jianshui Purple Pottery launched a joint IP cultural and creative ~

author:The ancient city built water

is obviously talented, but he has to rely on his face to eat-

Xiaobian said, no one can love "brushing face" more than Sanxingdui, right?

From the Internet celebrity Zongmu Cup, to the Ice Cream Sanxingdui, to the Bronze Zongmu Eyeshadow Palette (please find the picture by yourself)

It is no exaggeration to say that Sanxingdui has a hit almost every year!

That being the case, how can Sanxingdui in 2024 not be alive?

No, we recently found out: Sanxingdui and Jianshui Purple Pottery are co-branded!

"Eat with your face" is out of the circle! Sanxingdui and Jianshui Purple Pottery launched a joint IP cultural and creative ~
"Eat with your face" is out of the circle! Sanxingdui and Jianshui Purple Pottery launched a joint IP cultural and creative ~

Recently, the reporter learned from the Jianshui Purple Pottery Industrial Park that in order to enhance the brand influence of Jianshui Purple Pottery, develop high-quality co-branded IP, create cultural and creative products with both reputation and market, and further highlight the unique charm of Jianshui Purple Pottery, Jianshui County will carry out the collection of Sanxingdui cultural and creative purple pottery works from March to May 2024. As of June, a number of companies have actively participated, and created eye-catching purple pottery works such as "Big Dream Samsung", "Kuaike Cup" and "Bronze Bowl".

"Eat with your face" is out of the circle! Sanxingdui and Jianshui Purple Pottery launched a joint IP cultural and creative ~
"Eat with your face" is out of the circle! Sanxingdui and Jianshui Purple Pottery launched a joint IP cultural and creative ~
"Eat with your face" is out of the circle! Sanxingdui and Jianshui Purple Pottery launched a joint IP cultural and creative ~
"Eat with your face" is out of the circle! Sanxingdui and Jianshui Purple Pottery launched a joint IP cultural and creative ~
"Eat with your face" is out of the circle! Sanxingdui and Jianshui Purple Pottery launched a joint IP cultural and creative ~

The picture shows the purple pottery works previously exhibited at the Sanxingdui Museum The picture comes from the WeChat public account of "Cultural Tourism Jianshui".

It is reported that some of these well-crafted co-branded IP cultural and creative products have made a stunning appearance in Sanxingdui Museum, and have received widespread attention and enthusiastic responses. These works skillfully integrate the essence of ancient Shu culture with purple pottery craftsmanship, combine historical heritage with modern aesthetics, and make ancient civilization and traditional skills glow with new brilliance in the new era.

"Eat with your face" is out of the circle! Sanxingdui and Jianshui Purple Pottery launched a joint IP cultural and creative ~

Joint work The picture comes from Jianshui Purple Pottery Industrial Park

To tell you the truth, every time I see the joint IP of Sanxingdui's "eating by face", the editor always wants to sigh: This face is inevitably too easy to use, right?

Effects, Ideas, Production, Feedback...... In short, it is "easy to use" in every sense.

For example, when it is made into ice cream, it has set off a national cultural and creative involution:

"Eat with your face" is out of the circle! Sanxingdui and Jianshui Purple Pottery launched a joint IP cultural and creative ~

The picture comes from the official Weibo of Sichuan Watch

Jianshui purple pottery has a long history, and it is a real historical material that records the historical development of Jianshui ceramics in Yunnan. Bathed in the spring breeze of the famous historical and cultural city, the purple pottery has become a local arts and crafts pottery with practical value, ornamental value and treasure value, with a unique charm and unique historical and cultural information, folk information, craft information, craft value, etc., successfully ranked among the four famous pottery in China, is a wonderful flower of Chinese folk art.

"Eat with your face" is out of the circle! Sanxingdui and Jianshui Purple Pottery launched a joint IP cultural and creative ~

Purple pottery works were unveiled at the Sanxingdui Museum The picture comes from the WeChat public account of "Jianshui Ancient City".

"Eat with your face" is out of the circle! Sanxingdui and Jianshui Purple Pottery launched a joint IP cultural and creative ~

Purple pottery works were unveiled at the Sanxingdui Museum The picture comes from the WeChat public account of "Jianshui Ancient City".

In the context of the development of the new era, Jianshui purple pottery continues to try, pioneer and innovate, and constantly explores new techniques and new shapes. Jianshui purple pottery has become an ancient and new business card of Yunnan culture, full of vitality.

"Eat with your face" is out of the circle! Sanxingdui and Jianshui Purple Pottery launched a joint IP cultural and creative ~

Common and always new, is the biggest attraction of Sanxingdui cultural creativity, but also the secret of Jianshui purple pottery after years of baptism but can endure!

This time, Jianshui purple pottery "bumped into" Sanxingdui, and I was looking forward to it!

Source: Yunnan Honghe release