Recently, a sensational event has occurred in the car circle, and the new energy vehicles of the three major German luxury brands - Mercedes-Benz, BMW, and Audi have collectively dropped their prices significantly, and the decline is so large that people are stunned. Netizens joked, "If you don't work hard, you can only open a BBA", "I can really afford to lower it again". This incident also surprised Xingchen, why did these old luxury car brands suddenly reduce their prices? Obviously, this is being swept up by the new forces and cannot stand it. Today, we will take a closer look at their respective offers.
First, let's take a look at ZEEKR 001. From June 10 to June 16, 2024, when the sales volume of more than 250,000 pure electric models were sold, ZEEKR 001 sold 3,000 units, nearly half of which was higher than the BMW i3. ZEEKR 001 is equipped with a 15.05-inch 2.5K OLED central control screen, as well as a 35.5-inch AR HUD head-up display system, with an imaging brightness of up to 12000 nits, whether in sunlight or in a dark tunnel, the display content can be clearly seen. It also has the most 28 speakers in its class, with a maximum power rating of 2400 watts, and a 7.1.4 sound layout to provide users with the ultimate listening enjoyment.
ZEEKR 001 innovatively adopts the independent installation technology of anti-collision beam and longitudinal beam, which effectively reduces the maintenance cost in the later stage. The deformation of the rear collision body was reduced by 12%, the number of parts was reduced by 74, and the number of welds was reduced by nearly 800, which greatly enhanced the strength of the body. What's even more amazing is that ZEEKR 001 performs particularly well in charging, and can replenish 256 kilometers of battery life in 5 minutes, both of which are the fastest in the world. A cup of coffee can achieve a quick recharge, with a range of more than 700 kilometers.
In order to give back to consumers, the ZEEKR brand has launched a series of attractive car purchase benefits. Consumers who purchase all ZEEKR products can not only enjoy the free charging rights of 3500 kWh and 7000 kWh, with a total value of up to 14,700 yuan, but also get a 1,000 kWh electric card worth 1,400 yuan, which directly reduces the daily charging cost. In addition, consumers also have the opportunity to participate in the ZEEKR lottery, and the 100% winning rate allows every car owner to feel the sincerity of the ZEEKR brand. These generous benefits not only reflect the care of the ZEEKR brand for consumers, but also further enhance its market competitiveness.
Next, let's take a look at the performance of the traditional luxury car brand BMW i3. In the face of fierce market competition, the BMW i3 has adopted a strategy of drastically reducing prices. In some areas, after discounts, the price of a naked car can be as low as 170,000 yuan. Such a price adjustment raises questions about whether its value retention is still strong. The design of the BMW i3 is very simple, including practical functions such as manual up and down of the steering wheel + front and rear adjustment, providing a good hand feel experience. The center console is equipped with a 14.9-inch touchscreen LCD screen, which makes the interior design show a rich sense of layering, and the details are also quite in place. The seat is made of imitation leather material, and has functions such as electric adjustment of the co-pilot seat and electric adjustment of memory, showing the fine tradition of the old car company.
The BMW i3 is equipped with a fixed gearbox, with a total power of 250KW and a total torque of 430N.m, showing good power performance. The vehicle is also equipped with a series of safety features, including fatigue warning, anti-lock braking system (ABS), LED daytime running lights, brake assist system (EBA/BAS, etc.), brake force distribution system (EBD), main driver airbag, passenger airbag, side curtain and front side airbag to ensure safe driving.
Finally, let's take a look at Audi, which is also not to be outdone. Although relatively conservative, there is no shortage of surprises. The new car has taken out a 6% discount in some areas, dropping more than 120,000 yuan. I have to say that this discount is really large, which fully shows the confidence of the old car companies. The 2024 Audi A4L has been fully upgraded in terms of powertrain, and all models are equipped with a 2.0T turbocharged engine. This configuration makes the car perform well in the acceleration time of 100 kilometers, which can be completed in only 6 to 8.3 seconds, and the comprehensive fuel consumption of 100 kilometers is also controlled in the range of 6.9 to 7.55 liters, showing good power performance and fuel economy.
The three major German luxury brands collectively cut prices this time, apparently in response to the strong competition of new forces. Whether it is the high-tech configuration of ZEEKR or the traditional advantages of BMW and Audi, each has its own unique appeal. This price reduction turmoil not only benefits consumers, but also makes the market more competitive. We look forward to seeing more exciting performances in the future.