Recently, Fuzhou Tustin Catering Management Co., Ltd. (hereinafter referred to as "Tustin") officially became a member of the China Chain Store & Franchise Association, and the person in charge of the Tustin Corporate Affairs Management Center was hired as a member of the Industry Policy Research Committee of the Association.
Founded in 1997, the China Chain Store & Franchise Association currently has more than 1,200 member companies, covering retail, catering, services, suppliers and related fields. In line with the concept of "guiding the industry, serving members, repaying the society, and improving ourselves", the association participates in policy formulation and coordination, builds a platform for industry exchanges and cooperation, and is committed to promoting the development of chain management. As a leading chain catering enterprise with thousands of stores, Tustin hopes to take this opportunity to enhance exchanges and mutual learning with various industries, participate in the sharing and co-construction of industry regulations, and contribute to the construction of industry standards for quality, branding, standardization and chain catering enterprises.
Since its establishment, Tustin has adhered to the bottom line of food safety, gradually established and improved the food safety management system, run through every link of food production with standardized and refined food safety management, regularly organized food safety empowerment training, improved employees' food safety awareness, and ensured that they can strictly abide by food safety operation norms and relevant laws and regulations in their work. In the future development, Tustin will continue to forge ahead and innovate, create a good atmosphere for food safety co-construction and sharing, jointly build the industry's food safety defense line, and protect consumers' "safety on the tip of the tongue".
In terms of brand building, in 2019, Tustin opened up a new track of "China Burger", bringing new surprises and new opportunities to the industry. In recent years, Tustin has successively launched creative products such as spiced patty burgers and sauerkraut barbecue burgers, and continues to explore the boundaries of the fusion of burgers and traditional home-style tastes. In the face of the wave of the new consumption era, Tustin will achieve a blockbuster brand upgrade in 2023 and propose a new Slogan "Chinese Stomach, Love Chinese Fort", which further occupies the minds of users and consolidates Tustin's determination to deepen the Chinese burger track. At the same time, Tustin has also completed the iteration of the visual system and IP Tashi, laying the cornerstone for forging a younger brand ecology.
In the future, in the process of writing a new brand narrative, Tustin will actively participate in the formulation and extension of industry rules from a macro perspective, and strictly adhere to the bottom line of food safety, so as to achieve the healthy growth and prosperity of the catering industry.