Which car benefits from Mercedes-Benz's price cut? 2024 Mercedes-Benz best-selling model sales ranking: three cars sold in a month

Liu Xian said

2024-06-26 14:16Published in Guangdong

For those long-established and prestigious luxury car brands, unprecedented challenges have quietly arrived. In the face of the strong rise of China's independent car brands, especially their continuous innovation in new energy, intelligent driving and other fields, even traditional luxury brands such as Mercedes-Benz are feeling unprecedented pressure. In recent years, China's independent auto brands, represented by Ideal, Wenjie and BYD, have not only achieved overtaking in corners in technology, but also made great strides in brand image building, and launched a strong impact on the luxury car market.

Back in the 80s of the last century, when Mercedes-Benz first entered the Chinese market, it was not only synonymous with quality and dignity, but also a direct embodiment of social status and a symbol of success. However, the wheel of time is rolling forward, and after entering the 21st century, the purchasing power of domestic consumers has increased significantly, and Mercedes-Benz, which was once "high", has quietly entered the field of vision of more ordinary families.

Beijing Benz and Fujian Benz, as the two pillars of Mercedes-Benz in the Chinese market, each carries different missions and roles. Beijing Benz, with its geographical advantages and strong manufacturing capacity in the capital, focuses on the production of mainstream models such as sedans and SUVs, and is committed to meeting the public's demand for both luxury and practicality; Fujian Benz, with its deep heritage in the field of commercial vehicles, is deeply engaged in the MPV and commercial vehicle markets, providing more diversified choices for China's business travel. The combination of the two not only allows the Mercedes-Benz brand to penetrate deeper into the Chinese market, but also lays a solid foundation for the brand's localization strategy.

Mercedes-Benz best-selling car list

In May 2024, Mercedes-Benz will rank 6-10 best-selling models: Mercedes-Benz A-Class, Mercedes-Benz V-Class, Mercedes-Benz GLA, Mercedes-Benz EQE SUV and Mercedes-Benz EQB. The Mercedes-Benz GLA ranks 8th with monthly sales of 900 units and is a compact SUV. Positioned in the luxury compact SUV market, it focuses on fashion and sportiness. This positioning caters to the younger consumer group who are looking for personalization, sportiness, and at the same time want a luxury brand experience. Through timely preferential strategies, the threshold for car purchase has been further lowered.

Top 5 best-selling Mercedes-Benz models: Mercedes-Benz C-Class, Mercedes-Benz E-Class, Mercedes-Benz GLC, Mercedes-Benz GLB and Vito. Among them, the models with monthly sales of more than 10,000 are Mercedes-Benz C-class, Mercedes-Benz E-class, and Mercedes-Benz GLC, with sales of 17,000, 12,000, and 10,150 respectively. Mercedes-Benz C-Class is the best-selling model of the Mercedes-Benz brand, and the high-quality image and noble status accumulated over a long period of time have made the "three-pronged star emblem" a symbol of identity and success. Even in the face of more competition in the luxury car market, Mercedes-Benz's brand value still provides a solid endorsement for the C-Class model, making it easier for consumers to trust and choose the Mercedes-Benz brand among many choices.

In 2024, Mercedes-Benz will not only increase the preferential sales in China and attract consumers through various promotional activities, but also begin to make major adjustments to the product line, accelerate the development and launch of new energy models, and strive to seize the opportunity in the new track of electrification and intelligence. In addition, Mercedes-Benz has also deepened its cooperation with Chinese companies to jointly explore cutting-edge technologies such as smart cars and autonomous driving, in order to maintain a leading position in the increasingly fierce market competition.

In addition to the increase in sales volume and market share, the counterattack of China's independent auto brands is a deeper reshaping of the value system of traditional luxury brands and the guidance of the future trend of the global auto industry. For Mercedes-Benz, this is both a test and a new opportunity. In this era of change, how to maintain the traditional charm of the brand, while embracing innovation and being close to the market demand, will be the key to determining its future market position in China and even the world.

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