Only innovation can make the enterprise continue to glow with vitality. Time comes to 2024, the home furnishing industry ushered in a more intense reshuffle period, with a keen insight into market demand, Bunny Baby drives the brand to a new upward development with the power of design, and is advancing all the way in the baptism of the industry wave. Carrying years of brand accumulation and professional essence, adhering to the brand concept of guarding a healthy and beautiful human settlement, Bunny has established a proprietary one-stop whole-house customized service framework, from R&D, production, transportation, sales to the construction of the whole industry chain to meet the needs of consumers for home decoration.
On June 18th, the 2024 Rabbit Health Jewelry New Product Launch Conference was held in Shanghai. A number of new products such as "Twenty-Four Things" and "EB Art Cabinet Door" were all unveiled, each of which is a perfect interpretation of quality and innovation. This is the latest achievement of the rabbit baby for the high-end market, and it is also a new prospect for a better living life in the future. After the successful conclusion of the press conference, Zhao Jianfeng, deputy general manager of Dehua Rabbit Decoration New Materials Co., Ltd. and general manager of Dehua Rabbit Decoration Materials Sales Co., Ltd., accepted an interview with the media and expressed his attitude and views on topics such as high-end connotation, high-quality development of enterprises, and brand power.
Picture: Zhao Jianfeng, deputy general manager of Dehua Rabbit Decoration New Materials Co., Ltd. and general manager of Dehua Rabbit Decoration Materials Sales Co., Ltd
Haute Couture > high-end private customization
At the 2024 "Endless Life" press conference, Bunny's new products made a stunning appearance, opening a new chapter in home aesthetics with its breakthrough in finishing materials. In Zhao Jianfeng's view, the concept of haute couture is not the same as using expensive materials, but its true meaning lies in the expectation of an ideal living environment. The expectation of a better life exists in everyone's heart, and it is displayed in different forms, even if it is a cabinet or a cabinet, it is still the beauty of life. What Bunny does is to meet the expectations of consumers with different material attributes, and constantly subdivide the crowd and innovate in design.
Compared with the visual aesthetic needs, the deeper consideration of the baby rabbit lies in the creation of health and safety performance. "We don't allow furniture materials in the living environment to deteriorate to the point of being harmful to the body." Zhao Jianfeng emphasized that health and safety are the cornerstones of Gaoding. Adhering to the concept of guarding safe and healthy human settlements, Bunny strictly adheres to the bottom line, innovates and iterates on the function of the board, strives for perfection, removes aldehyde, fire prevention, mildew prevention, moisture prevention, and bacteria prevention, and every breakthrough is to realize the high value of furniture, so that comfort and health become the background color of the home.
High-quality development = low-carbon, green + brand power + sustainability
"There are too many workshop-based enterprises in China." Zhao Jianfeng pointed out that high-quality development is first of all to meet the national double carbon standards, and to amplify the application efficiency of a certain material to the extreme to improve the use efficiency, in this regard, the development of the wood industry has not yet reached the level of high quality. Bunny has always been concerned about the development of the industry, and has helped the green and efficient transformation of the industry with its own innovative research and development and high standards. Among them, the ENF environmental protection grade board of the rabbit baby has received enthusiastic feedback from the market, and on the basis of environmental protection, it has also continuously created moisture-proof, load-bearing, antibacterial, insect-proof and other functions, which is a safe choice for home space.
Secondly, high-quality development must break through the inertia of "volume" prices, and instead create a brand effect, not only to form the influence of high-end products in China, but also to expand such influence to the world. Zhao Jianfeng mentioned the current hot word "going overseas", and he believes that in order for brands to go abroad and be recognized by consumers all over the world, they need to adhere to long-termism, especially in the complex and volatile global economic situation. 20 years ago, the products of the rabbit began to go to the world, the export trade reached a large scale, 7 years ago, the rabbit in Southeast Asian countries, such as Cambodia, the Philippines, Vietnam and other places to achieve the factory business outsource. The next challenge is to go overseas with brands and services, which is also an important part of the future development of Bunny.
Ensuring the sustainable development of enterprises from the two basic points of production and brand is also the due meaning of high-quality development, taking into account environmental protection and social responsibility while ensuring economic benefits. Zhao Jianfeng told reporters that Bunny is actively participating in the rural revitalization strategy, and will continue to link up with local dealers in the future to help build a beautiful countryside. As a responsible national enterprise, Bunny always remembers the relationship between the enterprise and the society, and is committed to contributing to the overall development of the society.
Make the ecological chain deep and thorough, and seek new growth
"In the past 20 years, commercial housing transactions have mainly come from new housing transactions, and buyers have basically started to decorate from white walls or cement walls, and the market demand at this time is relatively simple, and what we do is to provide basic building materials." Zhao Jianfeng said frankly that with the changes of the times, especially the new generation of consumers in line with the world, the demand for home furnishings is constantly refined, personalized and trendy, and the transformation of the brand is inevitable. Founded in 1992, Bunny started from the board, and gradually expanded its business to wood flooring, wooden doors, whole house customization, home furnishing, soft decoration, accessories, accessories and other fields, forming a complete set of home building materials product line, and has now become the industry's leading provider of green and healthy home building materials, and has always been committed to providing consumers with a full range of high-quality environmental building materials solutions.
Where is the next round? Renovation of old houses. Zhao Jianfeng agrees with the current trend of 20-year reincarnation of old houses, but at the same time pointed out that the renovation of old houses is not only a partial replacement of furniture, but a service chain involving demolition, modification, transportation and sales. Rabbit has carried out an in-depth layout in this regard, continuously innovated in products, continuously extended the service chain in technology and back-end, coordinated the upstream and downstream of the industry, and formed a relatively complete supporting system to meet the needs of old house renovation.
At the end of the interview, Zhao Jianfeng also revealed the company's future plans. He said that Bunny will continue to deepen cooperation with dealers and give back to the society more; Launch preferential activities on theme days, home festivals, and e-commerce festivals to give back to consumers extensively; On the product side, we continue to launch more innovative and competitive products, and regularly carry out new product launches to maintain brand vitality. At the same time, Bunny will also actively participate in overseas business exhibitions, seek more cooperation opportunities, and contribute to the sustainable development of the home building materials industry.
Source: Provided by the company