On June 26, Lonely Planet (Beijing) Culture Development Co., Ltd.'s WeChat public account "LonelyPlanet" released a message saying, "Due to the impact of the past epidemic and the company's strategic adjustment, Lonely Planet has closed its China office and stopped publishing business in China; All of Lonely Planet's official social media accounts in China, including WeChat, Sina Weibo, Xiaohongshu, Zhihu, etc., have stopped updating. ”
Previously, the Chinese edition of Lonely Planet magazine was discontinued in 2022. Lonely Planet, a travel guide magazine that backpackers once had, has officially become a memory of the times.
Lonely Planet China Edition
The closure of the journal was announced at the end of 2022
According to the official release of "Lonely Planet", "Lonely Planet" has spent its 50th birthday, located in Beijing's Dongcheng District Lonely Planet China Branch has also been with you for 10 years, since 2013, Lonely Planet has published more than 300 Chinese travel guides and travel books in China, and has sold millions of copies, inspiring and helping tens of millions of Chinese travelers to get travel inspiration, make their own strategies, plan their own itineraries, understand the destination in their travels, and have the courage to embrace the vast and unknown.
On November 10, 2022, the WeChat public account "Lonely Planet Magazine" announced that "I regret that we have to announce a sad decision: the December 2022 issue will be the last issue of Lonely Planet Magazine China, and this magazine will officially cease publication next year." ”
According to the article, the Chinese edition of Lonely Planet magazine has gone through 125 issues since its inception in August 2012. In the decade since the London Olympics, we've seen the reopening of war-torn attractions, the growth of tourism driven by sporting events, the establishment of new art galleries and national parks, and the culmination of celebrations......
From magazine publications to social media
Netizen: I miss the time when I traveled with "Lonely Planet".
Many netizens posted on social platforms that they missed the time when they traveled with "Lonely Planet", "Taking a lonely planet to travel is the youth of many post-80s and 90s backpackers." It doesn't just provide food, housing and transportation, it also takes travelers through the history and culture of the area. "It's so sad that the best travel guide, there is no one." "I really don't want to say goodbye, Lonely Planet has accompanied me from a novice tourist to the road of independent travel." "Lonely Planet has accompanied me alone in a third of the world's countries, it is the existence of all the strategy platforms, what would I do without it?"
In the Internet era, the habits of domestic consumers to develop travel strategies have indeed undergone a very big change, in the early days of the popularization of the Internet, imitating "Lonely Planet" and other travel strategy books launched by Mafengwo and other websites focusing on travel strategies have become the first choice of consumers, experienced travelers have published detailed travel guides on it to provide novices, which has also won the love of many users, and there are still quite a lot of travelers who will tend to look at professional travel guide websites.
From all kinds of travel books, local book publications to a mobile phone to go all over the world in the Internet era, the way for consumers to find travel strategies has indeed become more convenient and simple, but when travelers are trying to find real dry goods strategies in the massive amount of information, they may also be nostalgic for those travel strategy books that are very thick but full of practicality more than ten years ago.
According to Lonely Planet's official Weibo on November 14, 2022, Lonely Planet magazine is a monthly magazine authorized by the Lonely Planet brand, produced and published by China Map Publishing House. Due to a number of reasons, including the expiration of the contract, the magazine will be discontinued in Japan from next year. The original "Lonely Planet Magazine" WeChat public account and Sina Weibo will also be completely separated from the LP brand. However, the Lonely Planet guide book will continue to be on sale, and the Lonely Planet brand will continue to operate in China.
Source: Yangtze Evening News, Chinanews.com, LonelyPlanet