On June 25th, the "Friends of Wine, Create Wealth Together" Datang Brand Conference and Datang Distillery Exploration Tour came to a successful conclusion. Eternal Asia has been deeply involved in the large consumer market for many years, and with its rich experience, it has keenly captured the three major trends of contemporary consumers' pursuit of health, quality and high-end life, and thus accelerated the pace of incubation of its own brand. With the continuous deepening of Eternal Asia in the field of large consumption, the layout of the whole industry chain is particularly critical to the sustainable development of enterprises.
In the liquor sector, Eternal Asia focuses on three dimensions for a comprehensive layout: first, it launches diversified products with both liquor sauce flavor and light fragrance; secondly, to achieve the coordinated development of wineries, private brands and operating brands; Finally, the matrix business model is adopted to ensure the breadth and depth of market coverage.
Eternal Asia has successfully incubated a series of its own brands such as "Datang Secret Manufacturing", "Primary" and "Guigong Imperial Food", demonstrating its strong brand building and operation capabilities. The new product of "Tianxia Datang" released this time is a further deepening and expansion of the existing layout strategy.
As a secret fragrant and good sauce wine in the new era, the "Tianxia Datang" brand pays tribute to the people who build a prosperous world. In the prosperous Tang Dynasty thousands of years ago, there was a group of people who silently contributed their strength to the society, and in today's China, there is also a group of people who are conscientiously working hard for a small family and a big country. The world Datang brand is the best tribute to them.
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Explore the Datang Distillery
A perfect blend of wine and craftsmanship
At the first stop of this event, everyone came to Datang Liquor, the "first echelon of soy sauce liquor in Moutai Town", and started a mysterious "exploration" journey. Through the field trip, we saw the liquor making workshop with an annual output of more than 5,800 tons of soy sauce liquor, explored the standard liquor making workshop area with 624 cellars, as well as the koji making workshop with an annual production capacity of 9,860 tons and the 10,000-ton liquor warehouse with a construction area of more than 20,000 square meters. With such a scale of refined liquor base, everyone present deeply felt the advantages of scale, raw materials, quality and technology of Datang Distillery.
In the tasting session of the "Exploration" tour, everyone was full of praise for the unique "secret fragrance" and taste of the world's Datang sauce wine, among which the source of the "secret fragrance" is a mixture of golden ratios, which is brewed through long-term aging to form a unique "secret fragrance", and every link embodies the ingenuity of the brewing craftsmen.
From the sound of drums and the reading of sacrificial texts, to the sealing of the book and the sealing of the pottery altar, Datang has carefully prepared a high-standard, ceremonial and cultural sealing ceremony, so that partners can experience the brand culture, sealing culture and unique quality charm of Datang in an all-round and immersive way, and fully appreciate Datang Liquor's respect and adherence to the quality of ingenuity.
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Kick-off dinner
Celebrate a new chapter of the brand and look forward to a brilliant future
01Adhere to ingenuity and open a new chapter with excellent quality
With the end of the "exploration" journey of Datang Distillery, the brand launch dinner also officially kicked off. Fang Jian, Chairman of Datang Liquor, delivered a speech for the dinner, and anchored the strategic blueprint for the development of Datang Liquor with the three key words of "perseverance, perseverance and perseverance".
Fang Jian said that Datang Liquor pursues the adherence to quality is the lifeline of enterprise development, and makes every effort to ensure consistent quality; Adhere to the long-term strategy, and devote ourselves to brewing a good bottle of soy sauce wine with a long-term heart; The company has the confidence, confidence and determination to achieve high-quality development of the enterprise and provide excellent quality empowerment for the Datang brand in the world.
02 Strength endorsement, build a solid foundation of the brand
Chen Youwei, vice president of Eternal Asia Liquor Industry, pointed out that as an important member of Eternal Asia's own brand, Datang is inseparable from the strong support of Eternal Asia Liquor for its listing and future development.
As China's first listed supply chain company, Eternal Asia and Datang Liquor have joined forces to give the world's Datang brand a strong endorsement of hundreds of billions of state-owned enterprises, innovative and efficient model empowerment, "integration, sharing, innovation" business philosophy and team services, Eternal Asia is committed to working with partners to achieve greater leaps and share win-win development dividends.
03Insight into the market and grasp the golden track
Zhao Yan, general manager of Eternal Asia Liquor brand market, from the perspective of market analysis, conducted an in-depth analysis and investigation of 13 consumer goods tracks, and concluded that the liquor industry, especially the liquor field, will still be a "golden track" in the future; He also pointed out that the liquor industry is in a 20-year dividend cycle; With its unique brewing technology and cultural heritage, soy sauce wine has built a value moat that is difficult to achieve with other flavors. Her speech painted a market prospect full of opportunities for the guests.
04Adhere to the quality of ingenuity and build an excellent brand
Cao Daming, chief engineer of Datang Liquor, master brewer of China Liquor Capital, and direct expert of China Liquor Association, said that Datang Liquor adheres to the brewing of good soy sauce liquor with perseverance, adheres to the long-term ingenuity quality, and adheres to the traditional brewing technology of "12987".
05 Wine and friends, create wealth together
Miao Guanghua, general manager of the Datang Business Department of the world, with the theme of "Friends of Wine, Create Wealth Together", brilliantly described the development blueprint, business model and business partner system of the Datang brand in the world. He emphasized that Tianxia Datang not only provides a high-quality product, but also builds a broad platform for creating wealth together. His speech not only stimulated the enthusiasm of the guests present, but also drew a solid blueprint for the future development of the brand, indicating a bright future for the brand and partners to grow together and share success.
06Listing ceremony: Celebrate a new chapter of the brand and look forward to a brilliant future
With the end of the speeches of many leaders, the climax of the dinner was ushered in, and the "Splendid World, Datang Brewing" Datang brand was grandly launched! In the applause of everyone at the scene, the three products of Tianxia Datang [Tianxia Datang Xingyao], [Tianxia Datang Shengshi], and [Tianxia Datang Shanhe] were released.
The world's Tang Dynasty mountains and rivers, packaging with Tang Dynasty landscape and ancient painting elements, representing the vast land and majestic scenery, mountains and rivers series products with elegant sweetness and green apple aroma as the characteristics, after 6 + 8 years of old wine special blending, showing a delicate and soft taste. Every drop seems to contain the magnificence and vastness of the splendid mountains and rivers.
The Tang Dynasty of the World is embedded with the prosperous scene of the Tang Dynasty as a whole, symbolizing the era of prosperity and prosperity, while the Shengshi series of products exude the aroma of baked wheat biscuits, after 7+10 years of old wine blending, the entrance is silky and pleasant, delicate and mellow. Every bite seems to reproduce the prosperity and liveliness of the Tang Dynasty, intoxicated by it, and the aftertaste is endless.
The world's Datang Xingyao, Xingyao cast Lingyan Pavilion 24 heroes on the bottle, representing the pursuit of excellence and dreams come true, while the Xingyao series products are characterized by the aroma of roasted almonds, blending more than ten years of scarce old liquor, presenting a unique taste. The Xingyao series products are like bright stars, illuminating the way forward and leading the co-builders of the world to a better future.
Datang in the world not only has good raw materials, good water sources, and good geographical location; It is not only brewed with the ancient process of "12987", not only with the unique "secret" fragrance taste to impress everyone, it is also the art of winemaking, and it is the spiritual inheritance of the Tang Dynasty!
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Sign up together
Create wealth together and go to a brilliant future
Attracted by the strong brand strength and excellent business opportunities provided by Tianxia Datang, this dinner witnessed the signing of cooperation agreements between Tianxia Datang and many customers, and the successful signing of cooperation agreements between nearly 10 offline experience stores, and the consolidation and deepening of the cooperative relationship between them.
The "World Datang Brand New Product Launch Conference and Datang Distillery Exploration Tour" not only demonstrated the profound heritage and excellent quality of the World Datang brand, but also showed everyone that this is a rare career development opportunity. Tianxia Datang is not only a brand, but also a platform, a platform that allows every partner to realize their dreams and create wealth together. Datang looks forward to working with more people of insight to jointly open a glorious chapter of Datang in the world.