Fat Donglai's handling of the "dough rolling" incident result: rewarded 100,000 customers for reporting and compensated nearly 9 million customers
Recently, Fat Donglai has been hotly discussed on the Internet due to the hygiene problems and treatment results of the rolling dough processing site, and has been well received.
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On June 25, some netizens posted a video saying that the "rolling dough" processing site in Xinxiang, Henan Province was not in good health.
Fat Donglai reacted quickly after discovering it, and immediately closed the joint operation stalls of the two stores and launched an investigation.
On June 26, Fat Donglai released an investigation report overnight and made the results public.
Fat Donglai dealt with the relevant staff and rewarded 100,000 customers for reporting.
Customers who purchased rolled dough and spicy noodles between June 9 and 19 will be refunded and given 1,000 yuan in compensation, a total of 8,833 copies, with a total compensation amount of more than 8.83 million
This kind of generosity can be said to have calmed down the crisis, and also demonstrated Fat Donglai's sincerity and sense of responsibility.
Netizens are hotly discussed
Netizen comments: It is really a conscientious enterprise, daring to admit its own badness, and actively facing the problems found and making changes.
This pattern and measurement make it impossible for people not to support it in the future, it is worth learning and trustworthy.
Netizen comments: It seems that I lost 8 million, which is equivalent to playing 800w ads and harvesting 800w traffic
It also consolidated the image of Fat Donglai in the hearts of the public, if all industries were like this, there would have been no fakes for a long time.
Netizen comments: This is a means of publicizing public relations, if I am in Henan, I want to go to Fat Donglai to check and check the hygiene
It can turn a bad thing into a good thing, and it is also a pattern, and those who make food should learn from Fat Donglai and keep up with it.
Netizen comments: This pattern is not seen in other large supermarkets, they will only shirk their responsibilities, and now Fat Donglai, word of mouth is far greater than money.
Netizen comments: Good things are all in Henan, the most conscientious milk tea chain Mixue Bingcheng, the most conscientious supermarket chain Fat Donglai, and the most conscientious instant noodle company White Elephant
The dimensionality reduction blow, in direct contrast to other supermarkets, can capture the psychology of consumers every time.
Write at the end
With this attitude of having the courage to admit mistakes and actively correct them, will you have a higher evaluation of Fat Donglai? What do you think about this?
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