Heytea's recently launched new product "Little Milk Gardenia" has caused a storm of public opinion. This name was complained by netizens that it was suspected of rubbing the edges, which made many consumers feel embarrassed when ordering. The media also commented on this, suggesting that companies consider the feelings of consumers more when naming products.
The controversy caused by the new product "Little Milk Gardenia".
"Little Milk Gardenia" is a new milk tea product recently launched by Heytea, but due to the pronunciation of the name, some netizens think that there is a suspicion of rubbing the edges, which is easy to cause discomfort. This product was originally intended to highlight the freshness and naturalness, but due to the choice of name, it caused inconvenience and embarrassment for consumers when ordering online. Although the name seems harmless, it has become the focus of controversy due to the issue of homophony.
The reaction of netizens and consumers
For the name "Little Milk Gardenia", netizens have complained on social media. Some netizens said: "Every time I go to order, I feel like I'm saying something strange." Some netizens also thought: "The name is too much, and I feel embarrassed when I hear it." When ordering offline, many consumers also said that they would feel a little uncomfortable when they saw the name, and even hesitated to buy it because of the name. This reaction has undoubtedly taken a toll on the brand's user experience.
Comments from the media and experts
The incident was also followed and commented on by the media. Many media believe that companies should take more into account the cultural background and consumers' feelings when naming their products, so as to avoid unnecessary controversy and embarrassment caused by the name. Experts point out that the name, as an important part of the brand image, should have a positive, healthy meaning, and avoid using words that may cause misunderstandings. This is not only a respect for consumers, but also contributes to the long-term development of the brand.
Corporate responses and their adjustment measures
In the face of this controversy, the staff of Heytea stores responded that the name is determined by the company, and no formal complaints have been received from consumers. But this response clearly did little to quell the public skepticism. In the future, Heytea may need to revisit its product naming strategy to avoid similar incidents from happening again. At the same time, companies should also strengthen communication with consumers to understand their real demands so that they can make timely adjustments.
Enterprises should be more cautious and meticulous when naming products to avoid affecting consumers' experience and brand image due to inappropriate names. It is hoped that in the future business practice, enterprises can take more into account the feelings of consumers and create excellent products that are both popular and non-controversial.
Dear readers, what do you think of the controversy over the "Little Milk Gardenia"? Do you also feel embarrassed when ordering? Feel free to share your opinions in the comment section! #头条首发大赛#
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